coffee

10 + Ways To Help Small Businesses Right Now!

 

We are the behind the curtain folks, the weavers of words, the people that help share passion and spread good news! I am writing this as, like many of you and like most of the world, I want to save all the restaurants, bars, and small businesses we can from the hardships being immediately faced. I feel like every morning I wake up and see someone else I care about posting about making a hard decision with their business, and it seems that although we are practicing things like “social distancing”—a phrase I never have used in my life as both an extrovert and a lover of people—we are also in the midst of times where supporting and giving services is needed more than ever. As communications pros, we can be a beacon of hope during these strange and difficult times—we are the messengers to the media, we are the media, we move the needle from fear to fearless by being courageous and creative innovators in a time of great need! So I ask, HOW can we help—now? I’ve listed some of R teams ideas below on ways to support clients, media friends, and most of all each other. Let us know what you’d add, too, we are here to bounce ideas, support and share! Let’s do this!

 

  1. Pick up the phone. Get off email and CALL your people—they need you. They’re reading the news and social media and seeing their friends close down and make difficult decisions—offer creative solutions that can help them weather this storm (an abbreviated but awesome take-out menu, clever delivery options, etc). Read this again, CALL and connect, it makes a world of difference—trust me.

 

  1. Source ideas with other professionals. If you are like me, you have been writing crisis communication plans, scraping all the content you planned for this month and next and next and gearing up for a daily swipe of your ideas—you need some creative support! Call, text, and email fellow communications pros! This is the time to give extra hours, time, and talents to each other to support the world of small businesses. THIS is our time to really support each other and get over any fear that someone will take your client or idea. In this case, we all need to save this sinking ship for EVERYONE and we are the answers. 

 

  1. Be a marketing genius. During the Great Depression, furniture stores offered free incentives called “Depression glass” (like a plate or a teacup) and people went wild shopping for furniture just to get the free glasses, even when they didn’t have much. Today a tiny Depression tea glass is worth $25-$75 (some more), and these were given out for free to our grandmothers. Who came up with that idea? A MARKETING GENIUS, that’s who. Us marketing pros are the people behind the curtain and we get to show off our most genius ideas—often in the most desperate times. Just this week alone I have seen café owners delivering goods, celebrities reading storybooks online, museums offering free tours, and even Disney taking viewers on virtual rides. The internet is blowing up and our ideas are just waiting to take off and find value with our clients. So do what you need to be risky and wise and get someone to sign up for something they never thought they would—it WILL work!
  1. Be calm + confident, be collected, and know this too shall pass. If we hold our visions our clients will too, and we are the ones who help document and execute those visions. So it is up to us to be calm in the storm when they need to freak out because their business is taking turns they never imagined. Be confident. Know you were hired because you are smart, talented and clients can count on you to share their message—that’s you!

 

  1. Be mindful of your words instead of “hard times” change that up for “things are constantly changing” instead of “closing” change that up for “we will open as soon as we can.” Words have power and now more than ever WE are responsible for encouraging clients and media to lessen the drastic language and fear and see things as a work in progress. As the truth is this is actually a golden opportunity to be creative with businesses, and those that know how to pivot and stay calm will be the ones on top after the storm blows over.

 

  1. Be generous with your time. We need to write more blog posts, edit more press releases and help more than we probably ever have before—now is the time to get our boots dirty. It’s hard work, but so worth it! 

 

  1. Shop, shop, shop. Buy all the things—get merch, get gift cards, and practice what you are preachin’ sister!

 

  1. Make your pitches short and sweet and with all information in digestible deets—who, what, where, and website links—and nothing else! We don't want to make more work for our media friends who are getting more emails than ever right now. 

 

  1. Share other people’s creative work—not just your clients. Ask and offer fellow comm friends ways you can lend a helping hand! Giving truly makes the world of difference in stressful situations.

 

  1. BE KIND yourself included, take a bath, do an online yoga class, pour a glass of wine at the end of the day, whatever gets you to zen. You can’t save the world if you aren’t taking care of you and from there sprinkle out the good witch vibes and let people know they have had the power to change and shift and grow within them the whole time. (‘nuff said).

From friends in the comm worlds:

“Entertain and engage! This is the time to show your audience your brand value through digital marketing by giving them what they need the most right now. Something to do. You literally have a captive audience, so don’t waste that opportunity with your average content. Find creative ways to entertain and engage your audience. A great way to do that is through mixed media: video, graphics, motion graphics, email campaigns, etc. Create giveaways, quizzes, and games! The more your audience feels supported by your brand during this time, the more brand loyalty they will reciprocate when things go back to normal.” Sarah Wlliams (digital marketing guru)

 

Have something to add? Please share!

 


public relations checklist

A Public Relations Checklist + Trends For 2020

So the year of 2019 is about to go by and here we are R-eflecting on all the fun openings, book launches, new businesses we supported, and clients and media we related to. PR at it’s finest but what have we learned from this year that we will bring into next? Here is our ultimate PR checklist—we are always happy to set-up a free consultation if you have more needs, wants or R-equests!

R words of advice for 2020 as far as public relations goes is:

  1. Stop sending press releases for things that are not immediate release or going to earn attention as “news.” There is a time and a place for all communication but press releases—unless it is breaking news—are a thing of the past. Customized-meets-personalized pitching is where things are headed, which means short, sweet, and to the point.
  2. Start investing in video—things are moving towards fewer written words, not more. I started blogging in 2010 and began doing vlogs shortly thereafter, as well as short videos that convey a message. YouTube is still going strong as an avenue to share and post videos + iPhones have made it super easy too!
  3. Speaking of short and sweet, keep your communications to media appropriate and short and sweet—not mass distributed. No one likes a mass email, especially someone who gets 100s of emails a day. This is one of the perks to hiring a publicist—we have ways to get the message to contacts without being pesky.
  4. Start posting in your social media stories NOW. General posts are moving towards a thing of the past, so have your social team post those stories and make them personal!
  5. Know what is a trend and what is an end! Avocado toast was so five years ago—things move particularly fast in the food and fashion worlds, so ask your PR team to help advise before making a product launch or new menu.


6. Invest in EVENT-focused outreach. Start sharing your brand with a party or collaboration. Being a solo-standing brand is becoming a thing of the past.

7. Do use professional photos in all situations. No more dark photos of parking lots—have your marketing/pr team help you put your best photo-foot forward.

8. Do sign up and/or post on Linkedin NOW. Trends revive and Linkedin is one of them, especially for B to B businesses.

9. Do sign up and/or start posting on Tik Tok NOW. This video streaming platform will be taking over Instagram in 2020, just you watch and see!

10. As far as social media goes, know your platform when sharing on digital media. As we say to clients, each social media channel is its own neighborhood, and not all work the same way—think art district (Instagram), up and coming (Tik Tok), hipster (Snapchat), old historic (Linkedin/Twitter), mom ‘n’ pop (Facebook). A good PR team will help you navigate this so you can maximize your efforts in all places or just focus on one neighborhood doing really well!


Onwards towards a new year and a R-fresh of your brand!

Emily + RPR

***Schedule a free discovery meeting with us today at http://www.rprfirm.com/schedule/


R New Year's Eve R-eservation R-ecs

 

 

R New Year's Eve R-eservation R-ecsStill haven’t locked in your New Year’s Eve plans? Don’t worry, you’re not alone. With clients across Nashville, Austin, and San Antonio offering a wide range of unique, inventive holiday experiences, we’re having a hard time deciding what city to spend the night in R-selves.

Take Nashville, where Sea Salt is offering a four course dinner with entrées ranging from surf & turf to scallops & grits. For desert, top it off with your choice of almond cream cake or butterscotch pudding (limited reservations still available). Or how about enjoying five courses at Foreign & Domestic in Austin, where they’re featuring dry aged rohan duck (limited reservations still available) Move over to San Antonio, where you could count down the clock with a sidecar in the bar at Bohanan’s, or snag a reservation to enjoy one of their unbeatable signature Akaushi beef steaks. How does your choice of a four or five course dinner and live jazz at Biga on the Banks sound? Or maybe a wood grilled filet mignon and butter poached lobster tail from Boudro’s? Want something a little more intimate? Zinc has you covered with a dinner and wine pairing served in their beautiful wine cellar. Don’t want to celebrate in the city? Enjoy some live music and delicious comfort food at Peggy’s on the Green in Boerne. Are you hosting the countdown to midnight at your house? Make sure you grab a pound of brisket and a couple sides from Davila’s BBQ in Seguin. See why it’s a tough choice?

Sea Salt Nashville

 

ADDRESS/PHONE

209 3rd Avenue North

Nashville, TN 37201

615.891.2221

 

HOURS

New Year’s Eve - 5 p.m to 12 a.m.

 

WEBSITE

www.seasaltnashville.com

 

GET SOCIAL

Facebook: @seasaltnashville

Instagram: @seasaltnash

 

Foreign & Domestic, Austin

ADDRESS/PHONE

306 East 53rd St.

Austin, Texas 78751

512.459.1010

 

HOURS

New Year’s Eve - 5 p.m to 11 p.m.

 

WEBSITE

http://fndaustin.com

 

GET SOCIAL

Facebook: FNDaustin

Instagram: @fndaustin

 

Bohanan’s

 

ADDRESS/PHONE

219 E. Houston St.

210-472-2600

 

HOURS

New Year’s Eve - 5 p.m - 11 p.m.  Bar 5 p.m. - 1 a.m.

 

WEBSITE

https://www.bohanans.com/

 

GET SOCIAL

Facebook: @bohanans

Instagram: @bohanans

 

Biga on the Banks

 

ADDRESS/PHONE

203 S. St. Mary’s Street

San Antonio, Texas 78205

210.225.0722

 

HOURS

New Year’s Eve - 5:30 p.m - 10 p.m.

 

WEBSITE

https://www.biga.com/

 

Facebook: bigaonthebanks

Instagram: @bigaonthebanks

 

Boudro’s

 

ADDRESS/PHONE

421 E. Commerce, San Antonio, TX 78205

210.224.2900

HOURS

New Year’s Eve - 11 a.m - 12 a.m.

 

WEBSITE

http://www.boudros.com/

GET SOCIAL

Facebook: @boudrostexasbistro

Instagram: @boudrostexasbistro

 

Zinc Bistro & Bar

 

ADDRESS/PHONE

207 N. Presa Street  San Antonio, Texas 78205

210.224.2900

HOURS

New Year’s Eve - 3 p.m - 2 a.m.

 

WEBSITE

http://zincwine.com/

GET SOCIAL

Facebook:  @ZincSA

Instagram: @zincbistrobar

 

Peggy’s on the Green

 

ADDRESS/PHONE

207 N. Presa Street  San Antonio, Texas 78205

210.224.2900

 

HOURS

New Year’s Eve - 5 p.m - 12 a.m.

 

WEBSITE

http://www.peggysonthegreen.com/

 

GET SOCIAL

Facebook:  @peggysboerne

Instagram: @peggysboerne

 

Davila’s BBQ

ADDRESS/PHONE

418 W Kingsbury St, Seguin, TX 78155

830.379.5566

 

HOURS

New Year’s Eve - 11 a.m - 4 p.m.

 

GET SOCIAL

Facebook:  @DavilasBBQ

Instagram: @DavilasBBQ

 


From Sequins & Suspenders to Oh, Eleanora: A RebRand That Captured R Attention

In 2014, Ellie Leeper started a San Antonio lifestyle blog with her fiancé Dan Morrison. At the time, she'd seen plenty of local ladies blogging, but there weren't many couples highlighting the enriching lifestyle that she felt our city had to offer. As a mutual hobby project, she and her now husband Dan started Sequins & Suspenders.

The blog was a fun way to document cultural events, life at Pearl, wedding planning and personal style. As she became more comfortable creating and maneuvering in the digital space, Ellie took over the blog’s content management while working full time during the day as the Public Relations Manager for a local nonprofit pediatric healthcare organization. But over the summer of 2016, she started wondering about her career direction and her passions in life. "I started having the what am I doing with my life thoughts," Ellie said.

Toward the end of the summer, the Universe seemed to send her the message she was asking for. However, she wasn’t expecting the way it was delivered: on a Friday afternoon in mid-September, her entire professional life changed unexpectedly, flipping her world completely upside down. Her company had a huge round of layoffs and Ellie was the first of the 30+ cut. She was fired. It was a devastating blow, but the timing couldn't have been more perfect. Ellie picked herself up by the bootstraps, and she took the rest of 2016 to explore where her heart actually wanted to be. She hadn't considered blogging as a career path, but the more she wrote, the more she started to realize that it was one area of her life that fulfilled her.

She'd been struggling to find herself after the firing. Feelings of inadequacy and questions of her professional worth had started to haunt her. She knew that in order to overcome this obstacle and turn her situation into a positive, she had to grow something of her own that was rooted in honesty and authenticity: a validation of her voice, her efforts and her talents. She needed to create the soul project that would get her back in the game- but in the right way. (She wrote an inspiring post about this time period, and how to overcome rejection and use it in your favor. We highly recommend reading it HERE.)

After some soul searching, Ellie decided to make a go of professional blogging toward the end of 2016. But she knew that her site needed a fresh perspective and the perfect personalized name. It was time for a rebRand

As a place to start this process, Ellie looked to her past for clues about her character and how others perceived her. After thinking about her personal relationships, she realized that many friends relied on her as both a confidant, and also the friend who influenced and motivated those around her to reach for their dreams. Ellie realized she was someone people liked to open up to, and it fulfilled her to be that person for her friends.
It was during the holidays last year, when she was around her extended family and most in-touch with who and what made her the person she is, when she realized that the new blog direction was going to be one with mission and focus. It would be quality content that encouraged her digital female friends to create the lives they wanted to lead.

Although undecided on the name, she knew she would be incorporating motivational and inspirational posts into her new brand as something that would set her apart from the typical style blogger. She wanted her new platform to be a source of encouragement for women who needed a cheerleader. It was what her friends and colleagues seemed to need. But deep down, it's what she needed too.

After returning from the holidays and getting back into her routine, it was now a New Year, and time to decide on the new name for her revamped blog. She thought about the times she felt most herself…the most natural. Ellie is known by those closest to her for her big and entertaining personality. As a child, she loved to be silly and funny and “perform” for her family. Every time she would show her joyful, theatrical, silly self, her mother and grandmother would lovingly say, "Oh, Eleanora." As soon as this memory surfaced, a light bulb went off in her head: Ellie knew that this had to be her personal bRand. Immediately, she went to work designing her new website.

The world knew her as Ellie, but family knew her as Eleanora. She was named after her great-grandmother, and Ellie felt a strong sense of self-identity in her full name. It was that feeling of belonging that really led her to her new brand.

Ellie was done trying to be what everyone else was, and do what everyone else was doing. Her new brand identity was born from a very real place. Her “why” revealed itself organically, authentically, and it was true to who she was inside.

Oh, Eleanora took off like lightning. Ellie added new editorial features, such as the popular Grit + Grace profiles, that are a public space for women’s inspiring stories to be celebrated and encouraged. "Why would women only want to read about me?" Ellie said. "There are so many ladies in my personal and professional networks who are doing amazing things. If I featured one per week, I would have editorial content for years."

And she was right. The greatest traffic on her site comes from these features of women leading the lives they love. She is passionate about highlighting the ways in which women can have it all, and all of the ways women can define what "it all" means to them.

The greatest advice Ellie has for a successful rebRand is to find your "why," and then commit it to action. The more Ellie discovers who she is and how to use her voice for the benefit of others, the higher her success continues to climb. Now people across the country see her shining from deep in the heart of Texas, and we can collectively say with admiration, "Oh Eleanora!"

 

Written By Crystal Henry, R national pitcher all photos are credited to Oh Eleanora blog


Where we R weaRing floweR cRowns in Texas

Fiesta! AKA excuses for all the flowers and flower crowns is upon us, and there’s no shortage of celebrations. But at RPR we like to do things a little differently. Here are R top picks for the best places to wear a Flower Crown in SA during Fiesta!2017.

JOYRIDE TEXAS

Fiesta Rides, Flower Crowns Encouraged
210.228.0797
www.joyridestudio.com
Date: April 22, 2017 at 9:30am - 12:00pm
JoyRide at Alon: 10003 NW Military Hwy, San Antonio, TX 78231JoyRide is getting in the Fiesta! spirit with Flower Crown Rides and Flour Tortillas. Joyride at Alon and the restaurant El Mirasol are coming together for an exciting party. Come celebrate Fiesta the best way we know how: by enjoying breakfast tacos from El Mirasol after a rewarding and worthwhile workout.
Bonus: Shop the Social Clothing Shoppe for some fun Fiesta! leggings for the tots, tweens and teens in your life in need of pizazz on their bottoms to go with their flower crowns on top.

SMART BARRE
210.822.0584
www.smartbarrebody.com
Date: April 23, 2017 at 1:30pm
Smart Barre Alamo Heights: 6426 N. New Braunfels San Antonio, TX 78209
Smart Barre Alon: 10003 NW Military Hwy, Ste 3103 San Antonio, TX 78231
Smart Barre Stone Oak: 427 N. Loop 1604 W., Suite 206 San Antonio, TX 78232
Looking for more fitness meets Fiesta! then head to Smart Barre, where they are offering a FIESTA! inspired class complete with flower crowns and sangria from El Jarro de Arturo.

 

BAMBINOS
999 E. Basse Rd. Ste. 196
San Antonio, TX 78209
210-824-7676
www.bambinosboutique.com
info@bambinosboutique.com
Babies need flower crowns too. Bambinos is celebrating Fiesta! with the launch of their new Pima play clothes label and the Love Gift Shoppe, a store within the store filled with gifts to personalize for tot to tween. Stop by in the afternoon for monogram specials, sweet treats and to get your little ones outfitted with their own fabulous Fiesta! threads.

 

SUKEBAN
210.562.3231
IG: @sukebansushi
1420 S Alamo St. San Antonio, TX
Price: $10 - $12
Sukeban celebrates Fiesta! like no other, with great Japanese-Mexican infused cocktails bringing the best of both worlds into one. From its yuzu margarita to its charred orange tequila cocktail, these cocktails adorned with edible flours will have you celebrating Fiesta! all month long.

 

(photo credit: Kody Melton)

BITE
1012 S. Presa Street
San Antonio, TX 78204
210.532.255
IG: @biterestaurantsa
www.biterestaurantsa.com
Fiesta! just got a twist of lime behind the bar at Bite this month. Bartender April Cook is the freshest face mixing up fabulous cocktails like the peachy watermelon summer in a glass called The Lotus. Or practice your French, but good luck keeping your flower crown on after you order a Bite Violet (pronounced vee-oh-lay). It’s a grown-up grape cool-aid with grape liqueur, strawberry vodka and a PopRocks rim. Because it’s not a Fiesta! party without a fabulous cocktail from Bite.

 

Written by R content director, Crystal Henry


R is for Rolls, Sushi in San Antonio

Outrageous Sushi Rolls in San Antonio
Let’s talk sushi, shall we? Everyone enjoys the classic California Roll or Avocado

Roll, but what about when you’re looking for something a little more exotic to

have on your plate? We’ve compiled a list of the most outrageous rolls in town,

so you can keep your San Antonio sushi game strong from Monday to Sunday.


Sukeban is known for its eye-catching décor and artwork, but it also has some

interesting rolls that shouldn’t be overlooked. The Cowboy Bebop Roll is stuffed

with avocado, asparagus, carrot, Sriracha and rib-eye. Yeah, that’s right, we said

ribeye! And don’t gloss over the Bossgirl Roll, which is filled with tuna, white tuna,

strawberries, goat cheese and cucumber. This roll will surprise your taste buds in

the best way possible.

1420 South Alamo Street, Suite 101


Sushi Zushi offers some of the most unique combinations of rolls on its menu; it’s

difficult to decide which roll to try first. The sushi chain rolls up just about

anything, from fried chicken, to fried crawfish, spicy octopus and even roast beef.

Come hungry because this lengthy menu will make you want to order one of

each.

999 E Basse @ Broadway
https://www.sushizushi.com/
Goro’s Sushi whips up the most intense rolls you’ll ever set your eyes on. Stuffed

to the max and piled high, Goro’s is a must-try. We recommend the outrageous

UT roll, which is an inside-out roll with tuna, salmon, cream cheese and avocado

wrapped with shrimp and topped with shredded crab and shrimp, then mixed in a

special sauce. Wow, take a breath, that was a mouthful (literally). And its happy

hour is one of the best in town – three pieces of certain rolls for $1.25.

2619 Mossrock, San Antonio, TX 78230
http://gorossushisa.com/starters


When the restaurant has “Fruit Rolls” has a category on its menu and the first roll

listed is called the “Exotic Roll,” you know you’re in for a treat. Posh Sushi is

known for its unique and exotic rolls, and once you take a glance at its menu,

you’ll know why. It even has a list of “low calorie” rolls that are wrapped in rice

paper and stuffed with veggies.

22211 W Interstate 10.
http://poshsushi.com/?list-menus=rolls-menu
Don’t settle for average sushi rolls any longer. Next time you’re craving salty soy

sauce, spicy wasabi, and fluffy rice, remember this list R is for Rolls.

 

Post by R intern, Lauren

 


Top 5 Coffee Spots in San Antonio

 

As much as we love R office, sometimes we need a change in scenery. Here are five of our favorite spots around San Antonio to get our caffeine fix while also getting some serious work done.

Photo by: Ruben Aaron Verastigui

LOCAL COFFEE: Six locations, localcoffeesa.com

We R all about the keep it local vibe. Local Coffee owner, Robby Grubbs, was one of the first to bring good coffee to San Antonio, and obviously it has stuck since Local now has six locations. While each location has a different vibe and some spots are more crowded than others, the overall aesthetic is the same — comfy and cozy with varied seating options. Go here to enjoy locally roasted beans — Merit Roasting Co. — and to work to the hum of conversation, steaming milk and pulled espresso.

Photo by: Brown Coffee

The Brown Coffee Co.
1800 Broadway, Ste 113, San Antonio, TX 78215

The Brown Coffee Co. opened in 2005 and definitely jump-started San Antonio’s third wave coffee scene. If you have time, be sure to chat with owner Aaron Blanco. He’s passionate about his coffee and will give you a great little mini lesson on his coffee beans, which he travels the world to find and then roasts in town. Brown’s scene is very minimalist, so if you’re easily distracted by your surroundings, this is the place to focus.

 

Photo by: Commonwealth

CommonWealth Coffeehouse & Bakery
118 Davis Ct, San Antonio, TX 78209

While the coffee here is good, we keep coming back for the food and ambiance. The inside of the place is beautiful and the croissants and other baked goods are to die for. Best part? If you’re having one of those work days where you have to bring your kid along, lots of sugary sweet French goodies to entice good behavior bribing. The back patio at CommonWealth is perfect for keeping a kid penned in and occupied — and if he’s naughty, you can always lock him in the chicken coop. Just kidding, sort of.

Rosella Coffee
203 E Jones Ave #101, San Antonio, TX 78215

TV news anchor Charles Gonzalez opened up Rosella and named it after his two daughters, Olivia Rose and Ella Sofia. Adorable, right? Rosella roasts its own beans, which is always a plus, and the food menu is so good. We can never visit without also grabbing lunch, especially the avocado toast, which is a local favorite, even if we’ve just come from lunch. Best part: If you work a long day, you can reward yourself with a glass of wine or a beer from the small, curated menu, or meet friends at The Luxury, which is right next to Rosella and is one of R very favorite spots to eat and drink al fresco.

Photo by: Claire Zinnicker

Revolucion Coffee + Juice
7959 Broadway Street, Ste # 500, San Antonio, TX 78209

Had a long weekend with too little sleep and maybe a bit too much booze? Revolucion will have you feeling back to normal in no time. Not only does the shop sell espresso drinks, it specializes in cold-pressed juice and lots of uber-healthy snacks. Plus, the vibe is very clean and fresh — perfect for focusing and centering yourself.