food blogger

10 + Ways To Help Small Businesses Right Now!

 

We are the behind the curtain folks, the weavers of words, the people that help share passion and spread good news! I am writing this as, like many of you and like most of the world, I want to save all the restaurants, bars, and small businesses we can from the hardships being immediately faced. I feel like every morning I wake up and see someone else I care about posting about making a hard decision with their business, and it seems that although we are practicing things like “social distancing”—a phrase I never have used in my life as both an extrovert and a lover of people—we are also in the midst of times where supporting and giving services is needed more than ever. As communications pros, we can be a beacon of hope during these strange and difficult times—we are the messengers to the media, we are the media, we move the needle from fear to fearless by being courageous and creative innovators in a time of great need! So I ask, HOW can we help—now? I’ve listed some of R teams ideas below on ways to support clients, media friends, and most of all each other. Let us know what you’d add, too, we are here to bounce ideas, support and share! Let’s do this!

 

  1. Pick up the phone. Get off email and CALL your people—they need you. They’re reading the news and social media and seeing their friends close down and make difficult decisions—offer creative solutions that can help them weather this storm (an abbreviated but awesome take-out menu, clever delivery options, etc). Read this again, CALL and connect, it makes a world of difference—trust me.

 

  1. Source ideas with other professionals. If you are like me, you have been writing crisis communication plans, scraping all the content you planned for this month and next and next and gearing up for a daily swipe of your ideas—you need some creative support! Call, text, and email fellow communications pros! This is the time to give extra hours, time, and talents to each other to support the world of small businesses. THIS is our time to really support each other and get over any fear that someone will take your client or idea. In this case, we all need to save this sinking ship for EVERYONE and we are the answers. 

 

  1. Be a marketing genius. During the Great Depression, furniture stores offered free incentives called “Depression glass” (like a plate or a teacup) and people went wild shopping for furniture just to get the free glasses, even when they didn’t have much. Today a tiny Depression tea glass is worth $25-$75 (some more), and these were given out for free to our grandmothers. Who came up with that idea? A MARKETING GENIUS, that’s who. Us marketing pros are the people behind the curtain and we get to show off our most genius ideas—often in the most desperate times. Just this week alone I have seen café owners delivering goods, celebrities reading storybooks online, museums offering free tours, and even Disney taking viewers on virtual rides. The internet is blowing up and our ideas are just waiting to take off and find value with our clients. So do what you need to be risky and wise and get someone to sign up for something they never thought they would—it WILL work!
  1. Be calm + confident, be collected, and know this too shall pass. If we hold our visions our clients will too, and we are the ones who help document and execute those visions. So it is up to us to be calm in the storm when they need to freak out because their business is taking turns they never imagined. Be confident. Know you were hired because you are smart, talented and clients can count on you to share their message—that’s you!

 

  1. Be mindful of your words instead of “hard times” change that up for “things are constantly changing” instead of “closing” change that up for “we will open as soon as we can.” Words have power and now more than ever WE are responsible for encouraging clients and media to lessen the drastic language and fear and see things as a work in progress. As the truth is this is actually a golden opportunity to be creative with businesses, and those that know how to pivot and stay calm will be the ones on top after the storm blows over.

 

  1. Be generous with your time. We need to write more blog posts, edit more press releases and help more than we probably ever have before—now is the time to get our boots dirty. It’s hard work, but so worth it! 

 

  1. Shop, shop, shop. Buy all the things—get merch, get gift cards, and practice what you are preachin’ sister!

 

  1. Make your pitches short and sweet and with all information in digestible deets—who, what, where, and website links—and nothing else! We don't want to make more work for our media friends who are getting more emails than ever right now. 

 

  1. Share other people’s creative work—not just your clients. Ask and offer fellow comm friends ways you can lend a helping hand! Giving truly makes the world of difference in stressful situations.

 

  1. BE KIND yourself included, take a bath, do an online yoga class, pour a glass of wine at the end of the day, whatever gets you to zen. You can’t save the world if you aren’t taking care of you and from there sprinkle out the good witch vibes and let people know they have had the power to change and shift and grow within them the whole time. (‘nuff said).

From friends in the comm worlds:

“Entertain and engage! This is the time to show your audience your brand value through digital marketing by giving them what they need the most right now. Something to do. You literally have a captive audience, so don’t waste that opportunity with your average content. Find creative ways to entertain and engage your audience. A great way to do that is through mixed media: video, graphics, motion graphics, email campaigns, etc. Create giveaways, quizzes, and games! The more your audience feels supported by your brand during this time, the more brand loyalty they will reciprocate when things go back to normal.” Sarah Wlliams (digital marketing guru)

 

Have something to add? Please share!

 


Where to Wine and Dine your Valentine/Galentine Without Reservations

(photo credit: sukeban sushi)

It’s almost 5pm and you and your SO are still not sure if you want to look into each others eyes over the open fire and bottle of pinot noir or go out with the masses … but, oh no, you forgot to make reservations a month ago? Either that or you and your gal pals have no dates and want to wine and dine each other, and you have no reservations. Let us help..

Here are 5 things you can do tonight after 5pm without reservations…

1. Sukeban Sushi is taking first come first serve seating all night long, and it has a paired dinner with rosé. Who needs roses when you have sparkling bottles and sushi flowing like a river.

(photo credit: Joyride Texas)

2. Joyride Texas, get your sweat on at both locations! You can check out Leah’s class at 5:30pm on Broadway or head over to the Alon location- there are 2 classes and your first class is free. Bring your sweetie and try something different together.

3. Kimura: Nothing says I love you like slurping some noodles with your lover. It's free parking today for Downtown Tuesday, so you can spend some extra dough on a specialty cocktail. May we suggest the Ginger Geisha? It’s incredible.

(photo credit: punch drink)

4. Drinks: Just say I love you with a liquid diet at The Last Word, which is hosting a dessert and cocktail tasting starting at 8pm.

5. Il Forno: Go for the pizza and stay for the cozy atmosphere without the hoopla.  You won’t find white tablecloths, but you will find some of the best pizza in town, and the fire will be blazing, that is for sure.

(photo credit: il forno)


What the pho?! Top pho places in San Antonio

What the pho?! Top pho places in SA

by R Intern, Lauren Patterson

So what is pho and how do you even say it? Pho, pronounced fuh, is a Vietnamese noodle soup consisting of broth, rice noodles, herbs and meat. It is essentially like ramen, but technically speaking, pho is the type of white rice flour noodle used in the dish, while ramen is a dish of Chinese origin that uses Chinese-style ramen noodles. We’ve compiled a list of our four favorite pho and pho-ish restaurants in San Antonio along with some of our favorite activities to do before or after enjoying a meal.

First off, we have Pho Kim Long. Funny name, serious pho. Located at 4230 McCullough Avenue, 78212, Pho Kim Long offers superb, traditional pho for a great price. May we also recommend the spring rolls? They won’t disappoint. After you enjoy your meal, hop on over to Meadow, a local boutique in Olmos Park with high-end fashion and jewelry. Now if that’s not a fantastic Girls Night Out, we don’t know what is.

Second on the list is Berni Vietnamese Restaurant at 8742 Wurzbach Road, 78240. From beef to chicken to even meatballs, Berni delivers when it comes to pho. Our favorite is the original Berni Pho, which is a combination of rare steak, brisket, tripe, tendon and meatballs. Whoa, talk about a loaded pho. And only four minutes up the road is Wurzbach Ice House, which is a fun-atmosphere bar with indoor and outdoor games, perfect for any post-pho date night.

photo credit: Savor.tooth

Next up is one of our personal favorites, Kimura. Located at 152 E. Pecan Street, Suite 102 (on the corner of E. Pecan and St. Mary's), Kimura serves up some of the best Japanese dishes and is one of San Antonio’s best izakayas, or Japanese pubs. Now, technically Kimura serves ramen, not pho, but it just had to make the list because it’s that good. We suggest the Tonkotsu with pork belly. And after dinner, how about a walk along the River Walk to end the night?

photo credit: cook and kate

Last but surly not least is Viva Pho, located at 2114 NW Military Highway, 78213. Its menu is extensive and the pho is off the chain. And what’s more perfect to pair with your pho than a boba tea drink? Make sure to try out the milk green tea with boba and jelly, yum! But wait, before you dive into that big, warm bowl of pho, we suggest driving a few more minutes north and taking an indoor cycling class at JoyRide Texas at Alon, a high-intensity workout studio that is sure to get you good and hungry for all of that yummy Vietnamese food.

In its origin, pho is eaten as a breakfast food, like cereal for us. But we won’t judge you if you devour it at night. So go get your pho on.