foodie

5 Ways To Pivot Your Businesses Message Right Now!

 

As we enter a new “normal” in terms of our business world during the time of COVID-19, the world “pivot” has been thrown around as a big buzzword, particularly when it comes to businesses. For us as word-weavers, we want to help, as when you pivot internally and not externally things can go south. Meaning, if your messages are mixed, inconsistent or flimsy (which is easy to do considering the world has turned upside down in the past 90 days), your people may be lost as to what you really are offering and thus move onto another pasture, if you know what we mean. We R here to help with our 5 ways to “pivot” into your new normal.

 

  1. Google your business and your top employees and see what has been written and what may be changing for you for the foreseeable future. If you are, for the foreseeable future, going to offer curbside pick-up, see if that is in your current online search messaging, and if not, hire a great SEO company to make it happen (we have friends we can point you to if you need it). People are online now more than ever and most people want to come back to you, but if they see the words “closed,” “temporarily closed,” “laid off,” “furloughed,” or whatever else has come up for you and others in the past month, they may be shy to buy, purchase, or stop by for a visit if you plan on reopening anytime soon. Make a checklist of where you need to re-message your message and get going on that ASAP.
  2. Update your social media but know the who, the what, and the when before you do so. 
  3. Meet people where they are—get masks, sanitizer, and so on for your establishment (we even have a client offering sneeze stations, no joke), and anticipate varying levels of comfort for guests. Some people are not going to want to get out of their cars for the foreseeable future even when governments open up, so be prepared for those who are ready to come in and those who want to be met out.
  4. Offer NEW purchasing options. You may want to update your websites (we are happy to help) and offer some additional items for sale. We have restaurant clients that are upping their merch and dry goods on their websites and we have online retailers offering free shipping as a long term goal!
  5. As always be kind! This seems obvious but when you look at a Yelp review that slams you for whatever choice you may be making, as the world opens back up, be sure to answer when you have cooled off—a quick tweet, Yelp response, or what have you, can have a lasting effect. 

 

If you need more tips, tricks, or help, click HERE to schedule a FREE Discovery Call Today!


What the pho?! Top pho places in San Antonio

What the pho?! Top pho places in SA

by R Intern, Lauren Patterson

So what is pho and how do you even say it? Pho, pronounced fuh, is a Vietnamese noodle soup consisting of broth, rice noodles, herbs and meat. It is essentially like ramen, but technically speaking, pho is the type of white rice flour noodle used in the dish, while ramen is a dish of Chinese origin that uses Chinese-style ramen noodles. We’ve compiled a list of our four favorite pho and pho-ish restaurants in San Antonio along with some of our favorite activities to do before or after enjoying a meal.

First off, we have Pho Kim Long. Funny name, serious pho. Located at 4230 McCullough Avenue, 78212, Pho Kim Long offers superb, traditional pho for a great price. May we also recommend the spring rolls? They won’t disappoint. After you enjoy your meal, hop on over to Meadow, a local boutique in Olmos Park with high-end fashion and jewelry. Now if that’s not a fantastic Girls Night Out, we don’t know what is.

Second on the list is Berni Vietnamese Restaurant at 8742 Wurzbach Road, 78240. From beef to chicken to even meatballs, Berni delivers when it comes to pho. Our favorite is the original Berni Pho, which is a combination of rare steak, brisket, tripe, tendon and meatballs. Whoa, talk about a loaded pho. And only four minutes up the road is Wurzbach Ice House, which is a fun-atmosphere bar with indoor and outdoor games, perfect for any post-pho date night.

photo credit: Savor.tooth

Next up is one of our personal favorites, Kimura. Located at 152 E. Pecan Street, Suite 102 (on the corner of E. Pecan and St. Mary's), Kimura serves up some of the best Japanese dishes and is one of San Antonio’s best izakayas, or Japanese pubs. Now, technically Kimura serves ramen, not pho, but it just had to make the list because it’s that good. We suggest the Tonkotsu with pork belly. And after dinner, how about a walk along the River Walk to end the night?

photo credit: cook and kate

Last but surly not least is Viva Pho, located at 2114 NW Military Highway, 78213. Its menu is extensive and the pho is off the chain. And what’s more perfect to pair with your pho than a boba tea drink? Make sure to try out the milk green tea with boba and jelly, yum! But wait, before you dive into that big, warm bowl of pho, we suggest driving a few more minutes north and taking an indoor cycling class at JoyRide Texas at Alon, a high-intensity workout studio that is sure to get you good and hungry for all of that yummy Vietnamese food.

In its origin, pho is eaten as a breakfast food, like cereal for us. But we won’t judge you if you devour it at night. So go get your pho on.