Team


R Team and Your Team Rone and the same.

With a variety of backgrounds and over 20 years of combined experience, we R a collective of industry professionals. We are here to serve R clients, R community and build heartfelt, creative campaigns. We can help you, whether you are opening a new business or are in need of a fresh buzz for your established one, we are here to meet your needs whatever they may be.

Emily Reynolds

R Founder

New York native, Texan by choice. Mermaid hair aspirant. Vintage shoe hoarder. Cycling junkie. Mother. Hugger. Boutique Hotel Seeker. Lover of all pink drinks.

Emily has garnered more than eight years of marketing and public relations experience through owning her own business, R Public Relations Firm, and also through her previous experience running her award-winning website Defining Delicious and working for the Jason Dady Restaurant Group in San Antonio, Bread & Butter Public Relations in Austin, and Bay Bird Inc in San Diego.

While helping businesses and brands flourish is Emily’s passion — with degrees in Psychology and Philosophy and a Master’s in Social Work — empowering her clients and her employees is what drives her. Emily can proudly say that each client she signs is one she admires and knows is helping the world become a better place.

Emily’s priority in life is enjoying time with her two children whom she calls “her peaches,” while simultaneously exploring the country seeking the next client for R Public Relations. As the helm of R PR, Emily’s philosophy on life and lifestyle are one and the same: if you are what you eat, drink and think, make it deliciously balanced.

  • @emilygr8cer
  • emily@rprfirm.com

Julie Cohen

R International Consultant

Fort maker. Novelist. Stroller pusher. Amateur oenophile. Sour candy specialist. Library fine tycoon.

Julie is a freelance writer and editor who dots the i’s and crosses the t’s for all R PR content. Julie is the former Food & Drink Editor of the San Antonio Express-News, and under her editorship, its Sunday “Taste” section was awarded Best Newspaper Food Coverage in the nation by the Association of Food Journalists. She also has been awarded Best Drink Writing in the country by the same organization. Before moving to San Antonio, she was the managing editor at Sauce Magazine, a food publication in St. Louis, Missouri.

Julie received an MFA in nonfiction writing from Columbia University and has taught high school composition and British Literature, adult creative writing, and college writing at Columbia University, Washington University and University of the Incarnate Word.

  • @julieannacohen
  • julie@rprfirm.com

Stephanie Northcutt

R Director of Texas Offices

Pug Lover. Coffee before morning discussions advocate. Cocktail Connoisseur. Music Obsessed. Unicorn Dreamer.

Stephanie is an entrepreneurial spirit with a knack for efficiency and data driven results. Steph has been practicing in the marketing and communications field for more than 10 years. With a start in advertising, Stephanie quickly realized her passion for creative strategy and the ability to help companies grow and thrive in an increasingly hard landscape. She realized with a good team behind her, a killer idea and measurable results, anything was possible.

She draws upon her sense of style and mastery to details to inspire passion into her teams and strategically plan steps towards the future for businesses. The fast pace of a constantly changing communications industry keep Steph on her toes and ignite a passion for success. Stephanie finds operations and management fulfilling both professionally and personally, and truly enjoys helping others understand their true potential and value.

  • @stephnrth
  • @stephnrth
  • stephanie@rprfirm.com

Crystal Henry

R National Pitcher

Pictionary champion. Sit-down comedian. Professional baby baker. Honorary Gilmore Girl. Wanderluster. Haro Queen

Crystal Henry, author of Naked Salsa and A Turtle’s Tale, is a freelance writer who is glad to be back in her native Texas land. She is a University of Florida alumna who stays true to her Florida writing roots through her work with Our Town Magazine and her award-winning column, Naked Salsa. She is a semi-crunchy mom whose work has been featured on sites such as BabyCenter, Scary Mommy, The List, Romper, eHow, LIVESTRONG and ModernMom.

Her world-domination-smart husband and two hilariously inappropriate little girls constantly provide fodder for her #preschoolproblems blog. But having two newborns of her own broke the baby fever that once burned deep within her. Instead she is renting out her oven to another woman’s bun and documenting her surrogacy journey with humor and honesty through her blog, Her Eggs My Basket.

  • @crystalhenrywrites
  • crystal@rprfirm.com

Ed Tijerina

R EditoR

Paella crafter. Steak searer. Cookbook writer. Fluffy flour tortilla maker. Salsa expert. Sentence constructor. 

Ed combines extensive journalism and marketing experience to tell and edit stories that make things happen. As the former Food and Drink Editor, Writer and Restaurant Critic at the San Antonio Express-News his writing anchored the section, which won Best Newspaper Food Section from the Association of Food Journalists, for six years in a row. That organization also awarded him Best Newspaper Feature story for a feature on San Antonio barbacoa. 

His journalism career began after obtaining a degree in philosophy from Harvard University followed by a move to South Texas. He bounced back to the East Coast for a master’s degree from the Columbia Graduate School of Journalism, then he strengthened his writing chops at the acclaimed Chicago Tribune, as well as the Milwaukee Journal and Journal Sentinel. While in Milwaukee, he took a break from journalism to work as the chef/owner of his own restaurant. 

  • @etij
  • @edtijerina
  • edmund@rprfirm.com

Drew Henry

R Digital Media Expert

Coffee addict. Dog meme expert. Meal prep fanatic. Donut connoisseur. Yogi. TV analyst. Goat lover.

A New Orleans native, Drew came to Texas for the tacos and stayed for the PR. He attended Tulane University and studied Communication Theory and Digital Media Production where he made a student film about the dramas of high school and wrote a thesis on Abercrombie models.

Since then, he has worked in film, radio, nonprofit, marketing, and even real estate and home design. With a creative eye and a desire for reaching out and helping people, Drew has become our go-to expert for all things social and digital media.

  • @pika_dru
  • drew@rprfirm.com

Madison Baber

R Researcher

Lover of all things San Antonio. Trying to “adult.” Seeker of the best chai latte. Has puppy fever. Frequent Passport user.

Madison is R lead researcher in her senior year at The University of Texas at San Antonio working on a degree in Marketing with a minor in International Management. When she’s not hitting the books at school, or scouring the internet doing research for all of RPRs clients, she uses that one hour of free time to rewatch her favorite shows on Netflix or browse things online she can’t afford. Madison has the desire to inspire others and travel the world. She serves as the Vice President of Programming for her sorority, Alpha Sigma Alpha, and she just returned from studying abroad in China. Her main job is to make R strategy and content shine with market research to empower R clients to stand out from the rest.

She cultivates various on-going lists ranging from the most influential food and fashion bloggers to where you can find the best charcuterie restaurants in any city. She’s had a hand in all client campaigns doing background research and writing and sending pitches. As the self-proclaimed “human Google,” R inteRn is the best in the business at finding the hidden gems of information that help R clients shine.

  • @madisonbaber
  • madison@rprfirm.com

Melissa Getchell

R Local Pitcher

Pluviophile. Shower singer. Teller of bad jokes.  Wildflower enthusiast. Amazonian mermaid magazine model. Sweets addict. Dog mom.

Born and raised in sunny California, Melissa runs on caffeine, faith, and pixie dust. She loves all things sugary and sweet, but balances her addiction with her passion for weightlifting and chronic illness advocacy.

After a 2-year stint at Boise State University studying media production, Melissa is graduating from UTSA with a BA in communication, which she mostly uses to find too much joy in proofreading. In order to feed her food obsession, she also has been a server for several years including at the Cheesecake Factory where, yes, she tried every single one In.between serving she has also been in a plethora of  printed publications as a model, and looks forward to bridging her modeling career, service experiences with public relations, at R Public Relations

When she’s not re-organizing everything twice, studying, slinging BBQ at the County Line, or picking up heavy things in the gym, Melissa dedicates her time to being a single mom to a loving but slightly insane pitbull rescue named Berkeley. The two enjoy binging on Grey’s Anatomy reruns, hiking (getting lost) on one of San Antonio’s beautiful trails, or basking in the sunshine over a game of fetch.

  • @melissagetch
  • melissa@rprfirm.com

Kody Melton

R Photographer

Pitmaster. Great Dane lover. Motorcyclist. Spurs fan. Carnivore. Nature aficionado. Family Man.

Kody is the genius behind the lens for R Public Relations photography. This San Antonio native has creatively combined his love of photography and great eats into a career, and we swear we can actually taste the dishes he shoots for our culinary clients. He has been shooting professionally for weddings, portraits and for the food and cocktail industry for more than 5 years. Locally, he shoots for San Antonio Express-News and The Current, but his most notable photo accolades include national magazines such as Travel and Leisure, People, Forbes Travel Guide and Playboy.

Kody loves people and being able to hold on to life’s little moments. Instead of “living in the moment,” Kody loves being able to relive each moment over and over through his photography. He lives a fast-paced on-the-go lifestyle that allows him the opportunity to try new things and expand his knowledge, but he is mindful to stay centered, and he knows that family and happiness are paramount.

  • @kodymelton 
  • kody@kodymelton.com

Annie Mueller

R Graphic Artist

Coffee enthusiast. Painter. Necklace hoarder. Dog lover. Pisces. Collector of vintage skirts. Dreamer and doer.

Annie is the in-house designer at R Public Relations who finds the extra in ordinary things. Her eye for design led this Texas native to Manhattan to attend New York University. While in The Big Apple, Annie’s passion, talent and reputation in the design world landed her a gig with esteemed designer Todd Romano. It was while working for Romano that Annie was able to work alongside many of the greats in the interior design industry. Upon graduation, she moved back to San Antonio and began working with local interior design firm, Casey Roy Design.

Annie’s innate ability to make seemingly unrelated patterns, images and objects blend together has translated seamlessly into a career in graphic design. Her passion for travel and adventure have given her the ability to find inspiration in everything she does.

  • @hebdonmueller
  • annie@currantdesignsa.com

Have a great story and a motivational business? Let R team be youRs, contact info@rprfirm.com to set-up a discovery meeting.