Role of PR in Crisis Management
When you think about public relations (PR), most people picture businesses sharing news and trying to get positive press mentions to increase brand awareness and credibility. Yes, PR does those things, but there’s an important flip side to it as well. You see, PR doesn’t just help businesses promote the good; it also helps you […]
5 Roles of a PR Firm that Will Improve Your Business Functions
You’ve probably heard of public relations (PR) firms, but what do PR pros actually spend their time doing? PR results can be challenging to quantify, but over time, comprehensive and strategic campaigns can improve many business functions and can even boost revenue. Read on to learn more about the five major roles of a PR […]
Impacts of Intelligent Marketing and PR on Business
With a proper strategy in place, marketing and public relations (PR) can work together seamlessly to improve sales, public opinion, customer loyalty, and so much more! Marketing and PR are distinct practices—marketing focuses on the selling of products, while PR typically focuses on managing and maintaining a brand’s reputation. When applied intelligently, they complement and […]
7 Key Benefits of PR to Society
Public relations (PR) is so much more than making a sale. The industry’s work helps build connections between brands and consumers, place important stories into the media cycle, and allows brands to give back through cause marketing campaigns. And that’s just the tip of the iceberg! Here, we’ve outlined seven benefits of PR to society […]
7 Apps to Improve Your PR Productivity
Public relations (PR) moves incredibly fast, especially in the digital era! PR professionals often have to take work on the go, whether while traveling for client events, hopping across town to manage an interview, or dealing with an off-hours crisis. There are hundreds of phone applications that can make the job easier, but we narrowed […]
9 Fascinating facts about publicists you probably didn’t know
Being a publicist—also known as a PR professional—means you must master various skills, from managing communication strategies to building corporations’ credibility. Publicists are social media coordinators, brand strategists, masters of internal communications, and wordsmiths with a knack for writing. These multi-skilled individuals are in demand by large companies, non-profits, celebrities, and even public figures, as […]
Challenges of PR in the Digital World
The Public relations (PR) industry, like so many others, has evolved and changed dramatically since the dot-com boom. Today’s PR pros face challenges, including an ultra-fast news cycle, round-the-clock media coverage, and reputation threats in every corner of the internet. Read on for today’s top challenges of PR, as well as how your company can […]
9 Reasons your Business Needs PR Consulting
There are functions of any business deemed essential – accounting, human resources, sales – and then there are functions that far too many believe unnecessary. Public relations (PR) is one of them. That’s a mistake businesses often don’t realize until they’ve spent valuable time and money only to achieve lackluster results. For example, Forbes cites […]
7 PR Trends Changing the Industry in 2023
The new year brings new opportunities for groundbreaking strategies, public relations (PR) successes, and company growth! Although it can be challenging to keep up with the fast-paced PR industry, not every trend sticks. Here are the seven PR Trends for 2023 that you need to pay attention to—they just might change the game for good. […]
5 Things PR Teams Can Do To Assist Entrepreneurs with Their Business
Running a company is hard! There are so many facets of the business that entrepreneurs need to stay on top of, from customer service to digital presence and beyond. Hiring a public relations (PR) team can be a lifesaver for business owners, as PR teams have the capacity to take lots of important tasks off […]
