How Marketing and PR Can Support Each Other
People often think that marketing and public relations (PR) have a sort of frenemy relationship dynamic where they compete for the same goals. That is actually far from the case. Marketing and PR are like opposite sides of the same coin, with their own methods and strategies that are both designed to help brands succeed. […]
PR checklist: Six ways to end the year on a high note
Many know the saying “new year, new me,” but few business owners apply this sentiment to their public relations strategies. Whether in life or business, the end of the year is the time to reflect on your accomplishments of the past year – accounting for each success and opportunity for growth. As 2024 comes to […]
PR Tips for Election Season: Getting Your Story Heard
Election season can be a notoriously challenging time for brands looking for media coverage. With the airwaves, newspapers, and social media feeds dominated by political candidates, debates, and polling data, it’s easy for non-political news to get lost in the shuffle. That means fewer media hits for your brand. Here’s how to cut through the […]
Get Inspired: How to Humanize Your PR Content for Stronger Connections
In public relations, it’s easy to get caught up in crafting the perfect press release or media pitch. As PR professionals, we focus on earning coveted slots in media publications and promoting positive brand mentions. And sometimes, that means the human side of the story gets overlooked in PR content. Injecting a human touch into […]
5 Common Media Missteps and PR Tips to Help You Avoid Them
It happens to the best of us. Even the most seasoned PR professionals can stumble into some scary media missteps. And the consequences can leave brands scrambling to recover. To help keep your message clear and your reputation intact, here’s a look at the five most common media mistakes PR pros encounter—and the PR tips […]
How to Use Multimedia Content in PR
The use of multimedia in public relations (PR) is growing rapidly. Since digital strategies are on the rise, PR efforts are taking on new forms. In our ever-changing world of social media and AI, PR strategies need to be adaptable. On average, people spend seven hours a day online. It’s no surprise that PR is […]
So You Think You Don’t Need a Crisis Communication Expert
Crises happen when you least expect them. When faced with a business crisis, you may be unsure what to do next or how to mitigate damages. Crisis communication experts help businesses overcome these moments of uncertainty and move forward. What is Crisis Communications? Crisis Communication is the strategic communication management of a significant event that […]
The Impact of Podcasts on Your PR Effort
Podcasts are growing rapidly, so much so that podcast listeners are projected to reach over 110 million by 2029, according to a study done by Statista. According to Demandsage, there are around 4 million podcasts worldwide as of August 2024. Podcasts cover a vast range of topics and have become a source of news, inspiration, […]
How PR Professionals Are Fighting Back Against Misinformation in the Age of Fake News
In a digital landscape that moves at the speed of light, the rise of fake news has become a significant challenge for public relations (PR) professionals. Fake news presents new and growing challenges to PR efforts, with misinformation spreading rapidly across social media platforms and even traditional news outlets. The growing public distrust of media […]
What To Do When Your Media Pitch Falls Flat
Even the most carefully crafted media pitch can sometimes fall flat. If you’ve experienced this, you’re not alone—every PR professional has faced the challenge of a pitch that just doesn’t resonate. But what you do next can make all the difference. Here’s a guide to help you navigate this situation, turn it around, and achieve […]
