Frequently Asked Questions
Social Media FAQs
Which social media platforms should my business be on?
Your brand should prioritize the social media platforms where your audience spends the most time. For example, B2B businesses may focus on LinkedIn, while B2C brands spend more time building profiles on Instagram, Facebook, and TikTok. There are many factors to consider when fleshing out a strategy, which is precisely why having reliable, knowledgeable partners is essential.
We care about your business like it’s R own, so you can focus on your goals while your brand thrives.
How often should we post on social media?
As with selecting the best marketing channels for your brand, choosing how often to post on social media per week largely depends on your channels, tactics, industry, and target audiences. Generally, we recommend posting between three and five times weekly, but more frequent posting can be beneficial on a platform like TikTok.
One of R favorite social media rules is to avoid posting just to post—the quality of your content matters much more than the quantity.
What type of social media content should we post?
We create social media content across a variety of niches, but the primary three we recommend are educational (tips, how-tos, and industry insights), entertainment (behind-the-scenes content, humor, and brand voice), and promotional (new products, sales, and events). The most impactful content expertly balances value, engagement, and brand authenticity.
Bonus: Sharing user-generated content and customer testimonials are two other tried-and-true ways to build brand awareness and boost credibility.
How do we grow followers organically?
Brands can grow followers organically by prioritizing consistency, value, and engagement. This can involve sharing high-quality, relevant content, posting regularly, engaging with audiences through likes, replies, and shares, utilizing hashtags, locations, trending sounds, and more, as well as collaborating with influencers and other partners.
Do we need to pay for social media ads?
Organic campaigns have their place, but so do paid social media ads. They can elevate brands more quickly by helping them grow their audiences and engagement rates more efficiently. Social media sites, forums, and similar platforms are becoming increasingly cluttered and polluted by massive user numbers, bot accounts, and spam posts, resulting in a decline in organic reach and engagement across most platforms.
Targeted social media ad campaigns are a powerful tool, especially for businesses seeking to enhance launch visibility and drive lead generation.
What’s the ROI of social media? How do we measure it?
The ROI of social media campaigns is the direct impact of marketing activities on a brand’s goals. These returns can be tracked by measuring analytics such as engagement, clicks, conversion rates, and reach. Many social media and ad platforms offer in-app tracking and metrics. At RPR, this data is further outlined and clarified in monthly results reports, team meetings, and more.
How do we handle negative comments or reviews?
You should handle negative comments with clarity, proactivity, and professionalism, as doing so can turn criticisms into opportunities to improve while still protecting your brand’s reputation. When addressing this type of feedback, always be sure to acknowledge the issue, approach it calmly, and move the conversation offline when appropriate, but never ignore, delete, or otherwise dismiss it (unless it is in violation of the platform’s community guidelines).
Should we hire a social media manager or do it ourselves?
Hiring a social media manager can be a wonderful option if your team is looking to save time, drive results, and dive in headfirst. However, while your team members are experts in your brand and its offerings, enacting a dedicated social media team may better ensure that strategy, content, and engagement are consistent and relevant.
How do we deal with low engagement?
For many brands, low engagement rates are often a product of either a content or a targeting issue. To effectively deal with low engagement, your brand can evaluate its content types and ratios, posting times, and top-performing posts with the goal of replicating success or making an informed pivot. When in doubt, you can always ask your audience—interacting with them through polls, question boxes, stories, surveys, and more can bring about valuable insights while also promoting engagement.
What tools should we use to manage social media?
There is a myriad of tools available to manage social media. The most beneficial software typically falls into three overarching categories: scheduling, analytics, and listening. Several examples include Buffer, Later, Hootsuite, Sprout Social, in-app platform tools, Google Analytics, Brand24, Mention, and Sprinklr.
