food

10 + Ways To Help Small Businesses Right Now!

 

We are the behind the curtain folks, the weavers of words, the people that help share passion and spread good news! I am writing this as, like many of you and like most of the world, I want to save all the restaurants, bars, and small businesses we can from the hardships being immediately faced. I feel like every morning I wake up and see someone else I care about posting about making a hard decision with their business, and it seems that although we are practicing things like “social distancing”—a phrase I never have used in my life as both an extrovert and a lover of people—we are also in the midst of times where supporting and giving services is needed more than ever. As communications pros, we can be a beacon of hope during these strange and difficult times—we are the messengers to the media, we are the media, we move the needle from fear to fearless by being courageous and creative innovators in a time of great need! So I ask, HOW can we help—now? I’ve listed some of R teams ideas below on ways to support clients, media friends, and most of all each other. Let us know what you’d add, too, we are here to bounce ideas, support and share! Let’s do this!

 

  1. Pick up the phone. Get off email and CALL your people—they need you. They’re reading the news and social media and seeing their friends close down and make difficult decisions—offer creative solutions that can help them weather this storm (an abbreviated but awesome take-out menu, clever delivery options, etc). Read this again, CALL and connect, it makes a world of difference—trust me.

 

  1. Source ideas with other professionals. If you are like me, you have been writing crisis communication plans, scraping all the content you planned for this month and next and next and gearing up for a daily swipe of your ideas—you need some creative support! Call, text, and email fellow communications pros! This is the time to give extra hours, time, and talents to each other to support the world of small businesses. THIS is our time to really support each other and get over any fear that someone will take your client or idea. In this case, we all need to save this sinking ship for EVERYONE and we are the answers. 

 

  1. Be a marketing genius. During the Great Depression, furniture stores offered free incentives called “Depression glass” (like a plate or a teacup) and people went wild shopping for furniture just to get the free glasses, even when they didn’t have much. Today a tiny Depression tea glass is worth $25-$75 (some more), and these were given out for free to our grandmothers. Who came up with that idea? A MARKETING GENIUS, that’s who. Us marketing pros are the people behind the curtain and we get to show off our most genius ideas—often in the most desperate times. Just this week alone I have seen café owners delivering goods, celebrities reading storybooks online, museums offering free tours, and even Disney taking viewers on virtual rides. The internet is blowing up and our ideas are just waiting to take off and find value with our clients. So do what you need to be risky and wise and get someone to sign up for something they never thought they would—it WILL work!
  1. Be calm + confident, be collected, and know this too shall pass. If we hold our visions our clients will too, and we are the ones who help document and execute those visions. So it is up to us to be calm in the storm when they need to freak out because their business is taking turns they never imagined. Be confident. Know you were hired because you are smart, talented and clients can count on you to share their message—that’s you!

 

  1. Be mindful of your words instead of “hard times” change that up for “things are constantly changing” instead of “closing” change that up for “we will open as soon as we can.” Words have power and now more than ever WE are responsible for encouraging clients and media to lessen the drastic language and fear and see things as a work in progress. As the truth is this is actually a golden opportunity to be creative with businesses, and those that know how to pivot and stay calm will be the ones on top after the storm blows over.

 

  1. Be generous with your time. We need to write more blog posts, edit more press releases and help more than we probably ever have before—now is the time to get our boots dirty. It’s hard work, but so worth it! 

 

  1. Shop, shop, shop. Buy all the things—get merch, get gift cards, and practice what you are preachin’ sister!

 

  1. Make your pitches short and sweet and with all information in digestible deets—who, what, where, and website links—and nothing else! We don't want to make more work for our media friends who are getting more emails than ever right now. 

 

  1. Share other people’s creative work—not just your clients. Ask and offer fellow comm friends ways you can lend a helping hand! Giving truly makes the world of difference in stressful situations.

 

  1. BE KIND yourself included, take a bath, do an online yoga class, pour a glass of wine at the end of the day, whatever gets you to zen. You can’t save the world if you aren’t taking care of you and from there sprinkle out the good witch vibes and let people know they have had the power to change and shift and grow within them the whole time. (‘nuff said).

From friends in the comm worlds:

“Entertain and engage! This is the time to show your audience your brand value through digital marketing by giving them what they need the most right now. Something to do. You literally have a captive audience, so don’t waste that opportunity with your average content. Find creative ways to entertain and engage your audience. A great way to do that is through mixed media: video, graphics, motion graphics, email campaigns, etc. Create giveaways, quizzes, and games! The more your audience feels supported by your brand during this time, the more brand loyalty they will reciprocate when things go back to normal.” Sarah Wlliams (digital marketing guru)

 

Have something to add? Please share!

 


R New Year's Eve R-eservation R-ecs

 

 

R New Year's Eve R-eservation R-ecsStill haven’t locked in your New Year’s Eve plans? Don’t worry, you’re not alone. With clients across Nashville, Austin, and San Antonio offering a wide range of unique, inventive holiday experiences, we’re having a hard time deciding what city to spend the night in R-selves.

Take Nashville, where Sea Salt is offering a four course dinner with entrées ranging from surf & turf to scallops & grits. For desert, top it off with your choice of almond cream cake or butterscotch pudding (limited reservations still available). Or how about enjoying five courses at Foreign & Domestic in Austin, where they’re featuring dry aged rohan duck (limited reservations still available) Move over to San Antonio, where you could count down the clock with a sidecar in the bar at Bohanan’s, or snag a reservation to enjoy one of their unbeatable signature Akaushi beef steaks. How does your choice of a four or five course dinner and live jazz at Biga on the Banks sound? Or maybe a wood grilled filet mignon and butter poached lobster tail from Boudro’s? Want something a little more intimate? Zinc has you covered with a dinner and wine pairing served in their beautiful wine cellar. Don’t want to celebrate in the city? Enjoy some live music and delicious comfort food at Peggy’s on the Green in Boerne. Are you hosting the countdown to midnight at your house? Make sure you grab a pound of brisket and a couple sides from Davila’s BBQ in Seguin. See why it’s a tough choice?

Sea Salt Nashville

 

ADDRESS/PHONE

209 3rd Avenue North

Nashville, TN 37201

615.891.2221

 

HOURS

New Year’s Eve - 5 p.m to 12 a.m.

 

WEBSITE

www.seasaltnashville.com

 

GET SOCIAL

Facebook: @seasaltnashville

Instagram: @seasaltnash

 

Foreign & Domestic, Austin

ADDRESS/PHONE

306 East 53rd St.

Austin, Texas 78751

512.459.1010

 

HOURS

New Year’s Eve - 5 p.m to 11 p.m.

 

WEBSITE

http://fndaustin.com

 

GET SOCIAL

Facebook: FNDaustin

Instagram: @fndaustin

 

Bohanan’s

 

ADDRESS/PHONE

219 E. Houston St.

210-472-2600

 

HOURS

New Year’s Eve - 5 p.m - 11 p.m.  Bar 5 p.m. - 1 a.m.

 

WEBSITE

https://www.bohanans.com/

 

GET SOCIAL

Facebook: @bohanans

Instagram: @bohanans

 

Biga on the Banks

 

ADDRESS/PHONE

203 S. St. Mary’s Street

San Antonio, Texas 78205

210.225.0722

 

HOURS

New Year’s Eve - 5:30 p.m - 10 p.m.

 

WEBSITE

https://www.biga.com/

 

Facebook: bigaonthebanks

Instagram: @bigaonthebanks

 

Boudro’s

 

ADDRESS/PHONE

421 E. Commerce, San Antonio, TX 78205

210.224.2900

HOURS

New Year’s Eve - 11 a.m - 12 a.m.

 

WEBSITE

http://www.boudros.com/

GET SOCIAL

Facebook: @boudrostexasbistro

Instagram: @boudrostexasbistro

 

Zinc Bistro & Bar

 

ADDRESS/PHONE

207 N. Presa Street  San Antonio, Texas 78205

210.224.2900

HOURS

New Year’s Eve - 3 p.m - 2 a.m.

 

WEBSITE

http://zincwine.com/

GET SOCIAL

Facebook:  @ZincSA

Instagram: @zincbistrobar

 

Peggy’s on the Green

 

ADDRESS/PHONE

207 N. Presa Street  San Antonio, Texas 78205

210.224.2900

 

HOURS

New Year’s Eve - 5 p.m - 12 a.m.

 

WEBSITE

http://www.peggysonthegreen.com/

 

GET SOCIAL

Facebook:  @peggysboerne

Instagram: @peggysboerne

 

Davila’s BBQ

ADDRESS/PHONE

418 W Kingsbury St, Seguin, TX 78155

830.379.5566

 

HOURS

New Year’s Eve - 11 a.m - 4 p.m.

 

GET SOCIAL

Facebook:  @DavilasBBQ

Instagram: @DavilasBBQ

 


Top 5 Coffee Spots in San Antonio

 

As much as we love R office, sometimes we need a change in scenery. Here are five of our favorite spots around San Antonio to get our caffeine fix while also getting some serious work done.

Photo by: Ruben Aaron Verastigui

LOCAL COFFEE: Six locations, localcoffeesa.com

We R all about the keep it local vibe. Local Coffee owner, Robby Grubbs, was one of the first to bring good coffee to San Antonio, and obviously it has stuck since Local now has six locations. While each location has a different vibe and some spots are more crowded than others, the overall aesthetic is the same — comfy and cozy with varied seating options. Go here to enjoy locally roasted beans — Merit Roasting Co. — and to work to the hum of conversation, steaming milk and pulled espresso.

Photo by: Brown Coffee

The Brown Coffee Co.
1800 Broadway, Ste 113, San Antonio, TX 78215

The Brown Coffee Co. opened in 2005 and definitely jump-started San Antonio’s third wave coffee scene. If you have time, be sure to chat with owner Aaron Blanco. He’s passionate about his coffee and will give you a great little mini lesson on his coffee beans, which he travels the world to find and then roasts in town. Brown’s scene is very minimalist, so if you’re easily distracted by your surroundings, this is the place to focus.

 

Photo by: Commonwealth

CommonWealth Coffeehouse & Bakery
118 Davis Ct, San Antonio, TX 78209

While the coffee here is good, we keep coming back for the food and ambiance. The inside of the place is beautiful and the croissants and other baked goods are to die for. Best part? If you’re having one of those work days where you have to bring your kid along, lots of sugary sweet French goodies to entice good behavior bribing. The back patio at CommonWealth is perfect for keeping a kid penned in and occupied — and if he’s naughty, you can always lock him in the chicken coop. Just kidding, sort of.

Rosella Coffee
203 E Jones Ave #101, San Antonio, TX 78215

TV news anchor Charles Gonzalez opened up Rosella and named it after his two daughters, Olivia Rose and Ella Sofia. Adorable, right? Rosella roasts its own beans, which is always a plus, and the food menu is so good. We can never visit without also grabbing lunch, especially the avocado toast, which is a local favorite, even if we’ve just come from lunch. Best part: If you work a long day, you can reward yourself with a glass of wine or a beer from the small, curated menu, or meet friends at The Luxury, which is right next to Rosella and is one of R very favorite spots to eat and drink al fresco.

Photo by: Claire Zinnicker

Revolucion Coffee + Juice
7959 Broadway Street, Ste # 500, San Antonio, TX 78209

Had a long weekend with too little sleep and maybe a bit too much booze? Revolucion will have you feeling back to normal in no time. Not only does the shop sell espresso drinks, it specializes in cold-pressed juice and lots of uber-healthy snacks. Plus, the vibe is very clean and fresh — perfect for focusing and centering yourself.