R Public Relations Firm

crisis communications

R Take on Crisis Communication During COVID-19 and Beyond

crisis communications

 

This year, the collective elephant in the room for every marketing and PR team is COVID-19. Whether it’s affecting your organization through closures, restrictions, lack of demand, supply chain delays, or any other avenues, it’s something we all need to address. But, most of us aren’t exactly sure how. We can help with crisis communication tips that can be applied now or to any unanticipated situation that can affect your brand reputation.

What is Crisis Communication?

It may sound ominous, but in general, crisis communication is simply your strategic approach in responding to any unanticipated event that could disrupt your organization’s operations and/or cause potential harm to your brand reputation such as:

  • Product recalls
  • Customer injuries
  • Employee misconduct
  • Security breaches
  • Natural disasters

And unfortunately, we can now add pandemic to the list.

Crisis Communication in Action

With the speed in which news travels today—as well as its reach—how you communicate during a crisis can dramatically impact your reputation—good or bad.

Here are some examples of misses in crisis communication:

On the other hand, these organizations got it right:

R Crisis Communication Playbook

When you have a crisis on your hands, you’re likely asking what should you be saying, how should you say it, who should you say it to, and via which channel(s)? It can get overwhelming pretty quickly so the first thing to do is take a deep breath and then:

Assess the Situation – There are a couple of layers on this one. From a broader perspective assess the type of crisis you’re dealing with, as a product recall will certainly dictate a different response than a pandemic. Then, take a look at all your currently scheduled campaigns as well as social media to see if they are still right for the current situation in voice, tone, and messaging. Don’t forget imagery too! Considering COVID-19 specifically, you don’t want to show people too close together for example. And with emotions so high right now, perhaps shift your message from an overt product focus to more of a human focus that’s empathetic and helpful. 

Respond Quickly - To control the narrative for your brand as best you can, quick action is a must. Also, consider your channels. For example, if safety concerns about your product are reported on social media first then respond there first. Expand to other channels quickly thereafter and communicate often with updates. Next, once you’ve assessed your campaigns, quickly stop any that may be perceived as insensitive to the situation. Even with campaigns you continue, consider how often you email and/or post. Too much push marketing can be seen as intrusive (and self-serving) in times of crisis.

Be Transparent - As you saw in the examples of misses above, any attempt to withhold information— whether real or perceived—will be disastrous for your brand. If the crisis is a situation in which your organization is at fault; acknowledge what happened, accept responsibility, apologize, and clearly communicate how you will move forward. Importantly, if the crisis resulted in injury, put the victim’s pain and frustration first. And avoid placing blame right off the bat. It can also be helpful to put yourself in the shoes of your audience and/or victims of the crisis to think about what you would want to know and how you would want it communicated.

Be Consistent - Not only in message but also across channels. Keep in mind that in most cases you’ll have different audiences in which you need to communicate. You’ll need to carefully craft messages that are still consistent, yet specifically speak to their concerns. Using COVID-19 as an example, if you’re a restaurant whose business hours have been restricted this will impact employees and customers. While it’s inconvenient for customers it’s potentially devastating to the livelihood of your employees, so the tone needs to be appropriate although the general message of restricted hours is the same. And consider the best way to get that message across. Social media and on-premise signage may work for customers, but would be highly inappropriate for employees.

Monitor Sentiment - Make sure to keep a close eye not only on national and local news outlets during a crisis but also on what your customers are saying on social media. And don’t forget to respond, on-message of course! Track your campaigns carefully as well. If your crisis communication approach is working, great! But still remain vigilant. If it’s not, go back to the beginning and reassess to see how you might tweak to improve communications going forward. Another option here might be to enlist the help of supporters such as brand ambassadors to create some positive influence.

Schedule a FREE 15 min Discovery Call to share your biggest communication challenge during COVID-19 or any crisis situation for your organization, and we’ll offer tips to keep your brand's reputation intact.


difference between pr marketing and advertising

R Commonly Asked PR Questions

difference between pr marketing and advertising

With years of experience in public relations, we know that great things come when you get people talking. But that’s just one reason why we love answering your PR questions. The other: to show just how effective PR can be in helping your business flourish! To start the conversation, we’ve answered some of R most commonly asked questions.

What's the difference between Public Relations & Marketing and Advertising? 

Public Relations are creative content tools to relate to the public and a wider audience messaging for your business, such as press management, content on your social media, and creative promotions to entice a larger audience to know—and care—about your business or brand. Marketing is a tool used to mix the brand aspects of your business with internal messages such as menus, website updates, social media strategy and a direct a to b channel from brand to a message. PR is more indirect, as you rely on media (both traditional and digital) to convey your message—here, a publicist is in the driver seat to ensure your messages are properly conveyed, serving as your messengers to the general public as opposed to just message givers (like a more traditional marketer). Advertising is a direct message to a platform such as a billboard, digital ad on a website, TV ad on a station or show—this is where your message, such as “stop by we’ll leave the light on for you,” would be directly placed on a platform. An advertising agent will likely lead you to those sources, discuss an ad budget, and advise on proper channels and messages to entice a direct audience with a direct message.

Are press kits still a thing? 

Yes, a press kit is used for many reasons, it aligns all press you have garnered ( or are garnering) and offers the writer a way to fact check directly with a proper press kit a lot of back and forth and research can be avoided and a writer is more likely to write about someone or a business that has an organized brand. All of which can be conveyed on a professionally done press kit.

How can an influencer help a brand? 

Influencers can sometimes be a tool to entice more buzz, however, often influencers charge for posts, so you want to be sure that the influencer(s) you choose to work with offer media kits with successfully brand sharing stories and also their audience matches your brand efforts. Know your goals going into the relationship, like if you want to increase your followers, be sure they have a track record of helping others do this, or if you are pushing a product or sale be sure you have your message clear to them so your goals are also met, especially if you are paying them.

Let’s keep talking. Schedule a FREE discovery call today!

difference between pr marketing and advertising


Nashville PR

How a Nashville PR Opportunity Inspired R Business to Branch Out

As we’re all becoming increasingly aware, you have to be open to change. Whether it comes about intentionally, as happenstance, or in response to a crisis, sometimes you just have to roll with it. In doing so, you may just be surprised by the opportunities that grow. The story of how RPR Firm came into the Nashville PR scene is a prime example.

The ‘It’ City for Business Too

Nashville’s moniker as the “It” city has been firmly entrenched for its music, food, and Southern hospitality. But, it’s also become one of the top places in the country to start a business in 2020 according to Inc.com. The reasons for the number 11 out of 50 ranking include the city’s net business creation, population growth, and job creation. R founder, Emily Reynolds Bergh, luckily recognized this entrepreneurial spirit much sooner.

The Call That Changed It All

Never one to limit herself to one city for long, Bergh had spent years working in public relations in San Diego, CA, as well as San Antonio and Austin, TX. After having launched RPR Firm in Austin, as she tells it, “I received a referral from a long-time client. His friend was opening up a new concept in Nashville. I had never even been to Nashville and yet was called to see if I would be up for doing some work for an opening. I visited and fell in love with the city (as many do). The music, the food, the life felt like the change that I needed both personally and professionally.”

Why Nashville PR for RPR Firm

What she also realized was that the most thriving industries in Nashville happened to be those in which RPR Firm specializes including restaurant, retail, hospitality, health and wellness, and of course, startups. It was the perfect fit. But, says Bergh, “I didn’t want to leave my Texas life fully behind so RPR Firm now has branches in Texas and Nashville and we work with clients nationally. It was the best decision I ever made.”

We now not only have Austin and Nashville PR clients, but we also help brands across the country from Portland to New York City bring their vision to life. And expanding to Nashville helped us find just the right blend of talent across our brand, digital, and content teams for R clients.

How can we support your brand?

Schedule a FREE Discovery Call with our Nashville PR Team Today!


R is for R(e)-opening! 6 Tips to Help You Reopen Seamlessly

Raise your hand if you are a business owner who recently had your entire world turned upside-down? For us, we’ve been in the trenches with R clients as they’ve shuttered their doors, launched take-out menus, and now as many look to Re-open businesses, which in some cases, have been around for more than 20 years. Wow, things can change with the blink of an eye, can’t they? First, we want to say, whether you’re a client, a friend, or new to the RPR blog, we are here with you. Seriously, this is a time to band together and to be flexible, forgiving, and open to the new world we live in—a touchless, mask-wearing world. We see you and your pretty eyes in those masks, and we R here to help! Below, we’ve pulled together six tips to help you R(e)open and thrive in this ever-changing world. 

 

Make a plan. For many of you, the new rules, regulations, and stages of reopening are hard to keep up with—they change daily, and just as you seem to catch your groove something new pops up. Deciding when to open, re-open, who to bring on board, and what to do with your furloughed staff can be mind-boggling, let alone thinking about your marketing messages during times like these. First things first, take a deep breath and sit down. Let’s write a plan—a new plan—here’s what we need to include:

 

  1. Dates and guidelines for your city, what you are going to do, and when you want to do it. Start with a projected date of opening at (25% 50% 100%) capacity and re-hiring (XXX) employees to get things up and going. Call your staff even if they are furloughed, most probably want to come back ASAP. They most likely miss you—and their jobs—too. 
  2. Once you have a general outline, set up a Zoom call with your crew, review the plan you have and let them know, yes, things are changing so please be patient and flexible, and that you are, too!
  3. Share your plan with your staff. This may involve retraining them on new systems for cleaning, for customer service, for everything (it will be like you just opened!). We know it's frustrating, but take the retraining seriously as the last thing you want is a customer to video your staff NOT meeting new guidelines (if you need help in the HR department, let us know—we have resources to guide you).

 

Make a Plan B. If we can learn anything from the past few months, it’s that we all need a Plan B. There are a lot of what-ifs in the world of business right now, so be PROACTIVE vs. reactive, meaning prepare for things to continue to operate under a “new normal” and/or potentially even revert to stay-at-home orders, but this time you will be ready to make your business marketable!

 

Prepare for things to be touchless. Many places plan on keeping curbside shopping, free shipping, new website features for online ordering, and more from the past few months. We can say most of our lives are now MORE THAN EVER online, so get those online shops and websites up to snuff. (Psst: we can help here, too.)

 

Think outside of the box. Now is the time to offer up something new—to your menus, to your websites, to your business. We are seeing some make masks, some make new kinds of menu items (cue in family-style take-out meals), and some make new kinds of lemonade from these lemons. Perhaps this is the time your business thrives in a way it never has before, because, really, why not?

 

Take this time as a lesson on diversifying your offerings, adding merch, launching new product packaging, making your site shoppable … whatever it takes! Let us know if you need more suggestions or want help executing—we’re here to help!

And, as always, be patient and be kind. Your audience, clients, and customers are all in a state of unknown, and are adjusting, too! Have your social messaging be bright, informative, and positive. Remember your words have POWER, so use them accordingly!

 


5 Ways To Pivot Your Businesses Message Right Now!

 

As we enter a new “normal” in terms of our business world during the time of COVID-19, the world “pivot” has been thrown around as a big buzzword, particularly when it comes to businesses. For us as word-weavers, we want to help, as when you pivot internally and not externally things can go south. Meaning, if your messages are mixed, inconsistent or flimsy (which is easy to do considering the world has turned upside down in the past 90 days), your people may be lost as to what you really are offering and thus move onto another pasture, if you know what we mean. We R here to help with our 5 ways to “pivot” into your new normal.

 

  1. Google your business and your top employees and see what has been written and what may be changing for you for the foreseeable future. If you are, for the foreseeable future, going to offer curbside pick-up, see if that is in your current online search messaging, and if not, hire a great SEO company to make it happen (we have friends we can point you to if you need it). People are online now more than ever and most people want to come back to you, but if they see the words “closed,” “temporarily closed,” “laid off,” “furloughed,” or whatever else has come up for you and others in the past month, they may be shy to buy, purchase, or stop by for a visit if you plan on reopening anytime soon. Make a checklist of where you need to re-message your message and get going on that ASAP.
  2. Update your social media but know the who, the what, and the when before you do so. 
  3. Meet people where they are—get masks, sanitizer, and so on for your establishment (we even have a client offering sneeze stations, no joke), and anticipate varying levels of comfort for guests. Some people are not going to want to get out of their cars for the foreseeable future even when governments open up, so be prepared for those who are ready to come in and those who want to be met out.
  4. Offer NEW purchasing options. You may want to update your websites (we are happy to help) and offer some additional items for sale. We have restaurant clients that are upping their merch and dry goods on their websites and we have online retailers offering free shipping as a long term goal!
  5. As always be kind! This seems obvious but when you look at a Yelp review that slams you for whatever choice you may be making, as the world opens back up, be sure to answer when you have cooled off—a quick tweet, Yelp response, or what have you, can have a lasting effect. 

 

If you need more tips, tricks, or help, click HERE to schedule a FREE Discovery Call Today!


10 + Ways To Help Small Businesses Right Now!

 

We are the behind the curtain folks, the weavers of words, the people that help share passion and spread good news! I am writing this as, like many of you and like most of the world, I want to save all the restaurants, bars, and small businesses we can from the hardships being immediately faced. I feel like every morning I wake up and see someone else I care about posting about making a hard decision with their business, and it seems that although we are practicing things like “social distancing”—a phrase I never have used in my life as both an extrovert and a lover of people—we are also in the midst of times where supporting and giving services is needed more than ever. As communications pros, we can be a beacon of hope during these strange and difficult times—we are the messengers to the media, we are the media, we move the needle from fear to fearless by being courageous and creative innovators in a time of great need! So I ask, HOW can we help—now? I’ve listed some of R teams ideas below on ways to support clients, media friends, and most of all each other. Let us know what you’d add, too, we are here to bounce ideas, support and share! Let’s do this!

 

  1. Pick up the phone. Get off email and CALL your people—they need you. They’re reading the news and social media and seeing their friends close down and make difficult decisions—offer creative solutions that can help them weather this storm (an abbreviated but awesome take-out menu, clever delivery options, etc). Read this again, CALL and connect, it makes a world of difference—trust me.

 

  1. Source ideas with other professionals. If you are like me, you have been writing crisis communication plans, scraping all the content you planned for this month and next and next and gearing up for a daily swipe of your ideas—you need some creative support! Call, text, and email fellow communications pros! This is the time to give extra hours, time, and talents to each other to support the world of small businesses. THIS is our time to really support each other and get over any fear that someone will take your client or idea. In this case, we all need to save this sinking ship for EVERYONE and we are the answers. 

 

  1. Be a marketing genius. During the Great Depression, furniture stores offered free incentives called “Depression glass” (like a plate or a teacup) and people went wild shopping for furniture just to get the free glasses, even when they didn’t have much. Today a tiny Depression tea glass is worth $25-$75 (some more), and these were given out for free to our grandmothers. Who came up with that idea? A MARKETING GENIUS, that’s who. Us marketing pros are the people behind the curtain and we get to show off our most genius ideas—often in the most desperate times. Just this week alone I have seen café owners delivering goods, celebrities reading storybooks online, museums offering free tours, and even Disney taking viewers on virtual rides. The internet is blowing up and our ideas are just waiting to take off and find value with our clients. So do what you need to be risky and wise and get someone to sign up for something they never thought they would—it WILL work!
  1. Be calm + confident, be collected, and know this too shall pass. If we hold our visions our clients will too, and we are the ones who help document and execute those visions. So it is up to us to be calm in the storm when they need to freak out because their business is taking turns they never imagined. Be confident. Know you were hired because you are smart, talented and clients can count on you to share their message—that’s you!

 

  1. Be mindful of your words instead of “hard times” change that up for “things are constantly changing” instead of “closing” change that up for “we will open as soon as we can.” Words have power and now more than ever WE are responsible for encouraging clients and media to lessen the drastic language and fear and see things as a work in progress. As the truth is this is actually a golden opportunity to be creative with businesses, and those that know how to pivot and stay calm will be the ones on top after the storm blows over.

 

  1. Be generous with your time. We need to write more blog posts, edit more press releases and help more than we probably ever have before—now is the time to get our boots dirty. It’s hard work, but so worth it! 

 

  1. Shop, shop, shop. Buy all the things—get merch, get gift cards, and practice what you are preachin’ sister!

 

  1. Make your pitches short and sweet and with all information in digestible deets—who, what, where, and website links—and nothing else! We don't want to make more work for our media friends who are getting more emails than ever right now. 

 

  1. Share other people’s creative work—not just your clients. Ask and offer fellow comm friends ways you can lend a helping hand! Giving truly makes the world of difference in stressful situations.

 

  1. BE KIND yourself included, take a bath, do an online yoga class, pour a glass of wine at the end of the day, whatever gets you to zen. You can’t save the world if you aren’t taking care of you and from there sprinkle out the good witch vibes and let people know they have had the power to change and shift and grow within them the whole time. (‘nuff said).

From friends in the comm worlds:

“Entertain and engage! This is the time to show your audience your brand value through digital marketing by giving them what they need the most right now. Something to do. You literally have a captive audience, so don’t waste that opportunity with your average content. Find creative ways to entertain and engage your audience. A great way to do that is through mixed media: video, graphics, motion graphics, email campaigns, etc. Create giveaways, quizzes, and games! The more your audience feels supported by your brand during this time, the more brand loyalty they will reciprocate when things go back to normal.” Sarah Wlliams (digital marketing guru)

 

Have something to add? Please share!

 


public relations checklist

A Public Relations Checklist + Trends For 2020

So the year of 2019 is about to go by and here we are R-eflecting on all the fun openings, book launches, new businesses we supported, and clients and media we related to. PR at it’s finest but what have we learned from this year that we will bring into next? Here is our ultimate PR checklist—we are always happy to set-up a free consultation if you have more needs, wants or R-equests!

R words of advice for 2020 as far as public relations goes is:

  1. Stop sending press releases for things that are not immediate release or going to earn attention as “news.” There is a time and a place for all communication but press releases—unless it is breaking news—are a thing of the past. Customized-meets-personalized pitching is where things are headed, which means short, sweet, and to the point.
  2. Start investing in video—things are moving towards fewer written words, not more. I started blogging in 2010 and began doing vlogs shortly thereafter, as well as short videos that convey a message. YouTube is still going strong as an avenue to share and post videos + iPhones have made it super easy too!
  3. Speaking of short and sweet, keep your communications to media appropriate and short and sweet—not mass distributed. No one likes a mass email, especially someone who gets 100s of emails a day. This is one of the perks to hiring a publicist—we have ways to get the message to contacts without being pesky.
  4. Start posting in your social media stories NOW. General posts are moving towards a thing of the past, so have your social team post those stories and make them personal!
  5. Know what is a trend and what is an end! Avocado toast was so five years ago—things move particularly fast in the food and fashion worlds, so ask your PR team to help advise before making a product launch or new menu.


6. Invest in EVENT-focused outreach. Start sharing your brand with a party or collaboration. Being a solo-standing brand is becoming a thing of the past.

7. Do use professional photos in all situations. No more dark photos of parking lots—have your marketing/pr team help you put your best photo-foot forward.

8. Do sign up and/or post on Linkedin NOW. Trends revive and Linkedin is one of them, especially for B to B businesses.

9. Do sign up and/or start posting on Tik Tok NOW. This video streaming platform will be taking over Instagram in 2020, just you watch and see!

10. As far as social media goes, know your platform when sharing on digital media. As we say to clients, each social media channel is its own neighborhood, and not all work the same way—think art district (Instagram), up and coming (Tik Tok), hipster (Snapchat), old historic (Linkedin/Twitter), mom ‘n’ pop (Facebook). A good PR team will help you navigate this so you can maximize your efforts in all places or just focus on one neighborhood doing really well!


Onwards towards a new year and a R-fresh of your brand!

Emily + RPR

***Schedule a free discovery meeting with us today at https://www.rprfirm.com/schedule/


R Favorite Things 2019

 

Working as publicists and writers around the holidays is a busy time for us, there are holiday must-have lists, recipes, and private events to be shared. Offering R creativity daily is a fun full-time gig. However, sometimes we have to stop and smell the roses, take a minute or two for ourselves, so we can recharge for our clients and team. This season, in the midst of holiday buzz-building for others, I asked the RPR team to share their own favorite things. It was a true joy to see what everyone shared. Take a peek here, hopefully we inspire you, too from R team to yours!

Julie, International Consultant and Senior Editor 

This cookbook, because potlucks are the best way to entertain!

This t shirt- because it’s so comfy and looks cute with any coat, cardigan and scarf.

And this fake awake eye brightening pencil (because kids).

Sarah, Digital Media Guru

Lush: Avo Bath Bomb (because we all need a good bath to relax at the end of the day)

Stila: Stay All Day Liquid Lipstick ( because oops lunch meeting new clients)

William Sonoma: Himalayan Salt Block for Grilling - salmon, chicken, you name it, it will taste better

Jamie Oliver: Mortar and Pestle  (because needed)

Benriner: Mandolin Slicer ( watch those fingers but here comes some majorly good gratin)

Rifle Paper Co: Phone Cases ( because they are gorgeous)

Tracy, Senior Editor & Content Specialist 

Yeti Wine Tumblers—Hellooooo, glamping!

Smith Teamaker's Meadow Tea—My favorite herbal tea, and a great stocking stuffer. Even the kids love it with honey.

Miir Camp Cup—My husband got me one last Xmas and we both love it so much I'm getting him one this year. It legit keeps my coffee hot for hours, and so far has proved indestructible. Plus, the company uses proceeds to help bring water to those without.

Sonora Candles from PaddywaxThey look as good as they smell!

Tamyra Beanie from Prana—How stinking cute is this hat?!

Martha Stewart Spoonula—Nothing fancy, but it's seriously one of my most beloved kitchen utensils.

Condensation Ring—How pretty are these stackable bands from Portland-designer Seaworthy?!

Sukari Baby Facial from Drunk Elephant—The perfect at-home acid exfoliation.

Weighted Throw Blanket—Just me?? I'm totally asking for one this year.

Patagonia Fleece Mittens—Love that they open to fingerless gloves.

Venti Beach Tote—Look at how much it will hold!

Julia, R-ecipe Development, Senior Editor 

Norden - Joshua Tree Ceramic Candle I love these! And I use the jars for flowers or a coffee mug when the candle is done :)

Sabre - Teak Butter Spreaders Classic, chic and great for entertaining, making your morning toast or as a prop in food photos!

Kerzon - Feuilles d'Eucalyptus I love things scented with eucalyptus! When I'm cooking all the time and washing my hands, I always need a good hand lotion. This one is thick and creamy and the shea butter is great during the winter.

Vintage Barware Jigger I'm always looking for cool vintage items for my bar cart. I think these mismatched vintage bar jiggers are my next purchase!

Everlane - Shrunken Cashmere Sweatshirt A little more expensive than the others, but I love Everlane cashmere. It's a good price and it holds up well. The cropped cashmere "sweatshirt" is my favorite and looks so cute with high waisted jeans. The red really pops in the winter!

Madison, Brand Ambassador 

12-month planner from Bando - These are my favorite planners, I get one every year! Plus, they have cute stickers..who says you can't play with stickers as an adult.

Cotton smock apron from World Market - If you watch Bon Appetit on Youtube, you will notice a lot the editors wearing these. I have one, and I love it! It's a loose fit so you can comfortably wear it over chunky sweaters or sweats.

Beeswax wrap from Bees Wrap - I'm trying to reduce the amounts of single-use plastics I use, I've seen that these are a great replacement for plastic wrap

Minute Mimosa Sugar Cube Trio from Uncommon Goods - This looks so fun.

Copper Planter from West Elm - I love the metallic color of this planter! I have two dogs that are nosy and like to get into all my plants so having a planter that's elevated is a must in my apartment

In-shower body conditioner/exfoliator from Lush - This is one of the best in-shower moisturizers for the cold weather months. It exfoliates your skin while also moisturizing it. It's marketed as one of Lush's "naked" items which means it is packaging-free, again reducing the amount of single-use plastics!

Emily, R Founder

While most of my Christmas faves revolve around my Bambinos Registry plus diaper genies and baby bathtubs, for my little love who is due Christmas Day. Yet, for moi I would choose these beauties:

 Pick A Pom hat from Anthropologie: I honestly tell my husband and family - pretty much you could  get me a sock on sale at Anthro and I would like them, but I really do love this “change the pom pom” idea for this hat. It’s less than $40 (which for Anthro is pretty much a steal). Speaking of stealing I am sure my tween daughters will steal these from me, but it still would be fun!

The grandma in me is craving flannel sheets, these houndstooth babies are so pretty and pink and on sale!

For the kitchen- I need/want a new cutting board or two, and these are so pretty.

These are essential for me, and I truly love, love love this company. If you don’t have these wooden spoons, then I suggest you put these on your list, they are the best for cooking , stirring and pretty much everything, I have my whole family hooked on them. I also love this mission and family run operation- people who quit day jobs to build spoons are my inspo!

Because I love our R clients, I love these earrings from Hearne as my final pick. Bonus, by buying these,  I will likely help a baby in Africa get some diapers and immunizations with the purchase too:  Another bonus: I may still be pregnant on NYE but these pretties with an extra large maternity sweater will make me feel like I am a supermodel!

Tammy, R Accounting Guru:

“Save your money and make something and write a nice card (RPR accounting)”

 


R New Year's Eve R-eservation R-ecs

 

 

R New Year's Eve R-eservation R-ecsStill haven’t locked in your New Year’s Eve plans? Don’t worry, you’re not alone. With clients across Nashville, Austin, and San Antonio offering a wide range of unique, inventive holiday experiences, we’re having a hard time deciding what city to spend the night in R-selves.

Take Nashville, where Sea Salt is offering a four course dinner with entrées ranging from surf & turf to scallops & grits. For desert, top it off with your choice of almond cream cake or butterscotch pudding (limited reservations still available). Or how about enjoying five courses at Foreign & Domestic in Austin, where they’re featuring dry aged rohan duck (limited reservations still available) Move over to San Antonio, where you could count down the clock with a sidecar in the bar at Bohanan’s, or snag a reservation to enjoy one of their unbeatable signature Akaushi beef steaks. How does your choice of a four or five course dinner and live jazz at Biga on the Banks sound? Or maybe a wood grilled filet mignon and butter poached lobster tail from Boudro’s? Want something a little more intimate? Zinc has you covered with a dinner and wine pairing served in their beautiful wine cellar. Don’t want to celebrate in the city? Enjoy some live music and delicious comfort food at Peggy’s on the Green in Boerne. Are you hosting the countdown to midnight at your house? Make sure you grab a pound of brisket and a couple sides from Davila’s BBQ in Seguin. See why it’s a tough choice?

Sea Salt Nashville

 

ADDRESS/PHONE

209 3rd Avenue North

Nashville, TN 37201

615.891.2221

 

HOURS

New Year’s Eve - 5 p.m to 12 a.m.

 

WEBSITE

www.seasaltnashville.com

 

GET SOCIAL

Facebook: @seasaltnashville

Instagram: @seasaltnash

 

Foreign & Domestic, Austin

ADDRESS/PHONE

306 East 53rd St.

Austin, Texas 78751

512.459.1010

 

HOURS

New Year’s Eve - 5 p.m to 11 p.m.

 

WEBSITE

http://fndaustin.com

 

GET SOCIAL

Facebook: FNDaustin

Instagram: @fndaustin

 

Bohanan’s

 

ADDRESS/PHONE

219 E. Houston St.

210-472-2600

 

HOURS

New Year’s Eve - 5 p.m - 11 p.m.  Bar 5 p.m. - 1 a.m.

 

WEBSITE

https://www.bohanans.com/

 

GET SOCIAL

Facebook: @bohanans

Instagram: @bohanans

 

Biga on the Banks

 

ADDRESS/PHONE

203 S. St. Mary’s Street

San Antonio, Texas 78205

210.225.0722

 

HOURS

New Year’s Eve - 5:30 p.m - 10 p.m.

 

WEBSITE

https://www.biga.com/

 

Facebook: bigaonthebanks

Instagram: @bigaonthebanks

 

Boudro’s

 

ADDRESS/PHONE

421 E. Commerce, San Antonio, TX 78205

210.224.2900

HOURS

New Year’s Eve - 11 a.m - 12 a.m.

 

WEBSITE

http://www.boudros.com/

GET SOCIAL

Facebook: @boudrostexasbistro

Instagram: @boudrostexasbistro

 

Zinc Bistro & Bar

 

ADDRESS/PHONE

207 N. Presa Street  San Antonio, Texas 78205

210.224.2900

HOURS

New Year’s Eve - 3 p.m - 2 a.m.

 

WEBSITE

http://zincwine.com/

GET SOCIAL

Facebook:  @ZincSA

Instagram: @zincbistrobar

 

Peggy’s on the Green

 

ADDRESS/PHONE

207 N. Presa Street  San Antonio, Texas 78205

210.224.2900

 

HOURS

New Year’s Eve - 5 p.m - 12 a.m.

 

WEBSITE

http://www.peggysonthegreen.com/

 

GET SOCIAL

Facebook:  @peggysboerne

Instagram: @peggysboerne

 

Davila’s BBQ

ADDRESS/PHONE

418 W Kingsbury St, Seguin, TX 78155

830.379.5566

 

HOURS

New Year’s Eve - 11 a.m - 4 p.m.

 

GET SOCIAL

Facebook:  @DavilasBBQ

Instagram: @DavilasBBQ

 


From Sequins & Suspenders to Oh, Eleanora: A RebRand That Captured R Attention

In 2014, Ellie Leeper started a San Antonio lifestyle blog with her fiancé Dan Morrison. At the time, she'd seen plenty of local ladies blogging, but there weren't many couples highlighting the enriching lifestyle that she felt our city had to offer. As a mutual hobby project, she and her now husband Dan started Sequins & Suspenders.

The blog was a fun way to document cultural events, life at Pearl, wedding planning and personal style. As she became more comfortable creating and maneuvering in the digital space, Ellie took over the blog’s content management while working full time during the day as the Public Relations Manager for a local nonprofit pediatric healthcare organization. But over the summer of 2016, she started wondering about her career direction and her passions in life. "I started having the what am I doing with my life thoughts," Ellie said.

Toward the end of the summer, the Universe seemed to send her the message she was asking for. However, she wasn’t expecting the way it was delivered: on a Friday afternoon in mid-September, her entire professional life changed unexpectedly, flipping her world completely upside down. Her company had a huge round of layoffs and Ellie was the first of the 30+ cut. She was fired. It was a devastating blow, but the timing couldn't have been more perfect. Ellie picked herself up by the bootstraps, and she took the rest of 2016 to explore where her heart actually wanted to be. She hadn't considered blogging as a career path, but the more she wrote, the more she started to realize that it was one area of her life that fulfilled her.

She'd been struggling to find herself after the firing. Feelings of inadequacy and questions of her professional worth had started to haunt her. She knew that in order to overcome this obstacle and turn her situation into a positive, she had to grow something of her own that was rooted in honesty and authenticity: a validation of her voice, her efforts and her talents. She needed to create the soul project that would get her back in the game- but in the right way. (She wrote an inspiring post about this time period, and how to overcome rejection and use it in your favor. We highly recommend reading it HERE.)

After some soul searching, Ellie decided to make a go of professional blogging toward the end of 2016. But she knew that her site needed a fresh perspective and the perfect personalized name. It was time for a rebRand

As a place to start this process, Ellie looked to her past for clues about her character and how others perceived her. After thinking about her personal relationships, she realized that many friends relied on her as both a confidant, and also the friend who influenced and motivated those around her to reach for their dreams. Ellie realized she was someone people liked to open up to, and it fulfilled her to be that person for her friends.
It was during the holidays last year, when she was around her extended family and most in-touch with who and what made her the person she is, when she realized that the new blog direction was going to be one with mission and focus. It would be quality content that encouraged her digital female friends to create the lives they wanted to lead.

Although undecided on the name, she knew she would be incorporating motivational and inspirational posts into her new brand as something that would set her apart from the typical style blogger. She wanted her new platform to be a source of encouragement for women who needed a cheerleader. It was what her friends and colleagues seemed to need. But deep down, it's what she needed too.

After returning from the holidays and getting back into her routine, it was now a New Year, and time to decide on the new name for her revamped blog. She thought about the times she felt most herself…the most natural. Ellie is known by those closest to her for her big and entertaining personality. As a child, she loved to be silly and funny and “perform” for her family. Every time she would show her joyful, theatrical, silly self, her mother and grandmother would lovingly say, "Oh, Eleanora." As soon as this memory surfaced, a light bulb went off in her head: Ellie knew that this had to be her personal bRand. Immediately, she went to work designing her new website.

The world knew her as Ellie, but family knew her as Eleanora. She was named after her great-grandmother, and Ellie felt a strong sense of self-identity in her full name. It was that feeling of belonging that really led her to her new brand.

Ellie was done trying to be what everyone else was, and do what everyone else was doing. Her new brand identity was born from a very real place. Her “why” revealed itself organically, authentically, and it was true to who she was inside.

Oh, Eleanora took off like lightning. Ellie added new editorial features, such as the popular Grit + Grace profiles, that are a public space for women’s inspiring stories to be celebrated and encouraged. "Why would women only want to read about me?" Ellie said. "There are so many ladies in my personal and professional networks who are doing amazing things. If I featured one per week, I would have editorial content for years."

And she was right. The greatest traffic on her site comes from these features of women leading the lives they love. She is passionate about highlighting the ways in which women can have it all, and all of the ways women can define what "it all" means to them.

The greatest advice Ellie has for a successful rebRand is to find your "why," and then commit it to action. The more Ellie discovers who she is and how to use her voice for the benefit of others, the higher her success continues to climb. Now people across the country see her shining from deep in the heart of Texas, and we can collectively say with admiration, "Oh Eleanora!"

 

Written By Crystal Henry, R national pitcher all photos are credited to Oh Eleanora blog