R Public Relations Firm

What Is a PR retainer and How Is It Used?

If you’re considering hiring a public relations (PR) firm, it’s important to understand the billing process. No one wants any surprises there, R we right? There’s hourly billing, of course, but you may also have the option of a PR retainer for the services you need. Which is the best fit for you? Let’s find out.

PR Retainers Defined

A PR retainer is a lump sum that you pay to a PR firm each month for the work they provide. The amount you pay depends on how much work you need to meet your PR goals and your budget, so it’s important to be specific about both early on in your communications with the PR firm. Your monthly statement should itemize any work performed as well as expenses that were not included in the retainer if any. You should also be able to request the right to approve any expenses over a certain amount before they are incurred.

Benefits of PR Retainers

There are a number of benefits to PR retainers including:

  • Having access to a broad range of services from the PR firm
  • Building a relationship with a dedicated team who knows your brand and goals
  • Ability to achieve long-term as well as short-term goals with messaging and brand consistency
  • Flexibility should you need more of certain services and less of others depending on a project or goal
  • Better budget control because you know what your PR costs will be each month

PR retainer

When is a PR Retainer Best?

A PR retainer is an ongoing agreement between you and your PR firm, usually renewable on a yearly basis. Although different PR firms may have different terms. So, if your brand needs ongoing support to increase brand awareness and credibility, keep your target audience engaged, help generate leads, and/or maintain your positive reputation, a PR retainer could just be the way to go.

With a PR retainer, your firm will continually work on your behalf to consistently monitor the media in your target market(s), identify opportunities in which to pitch your products/services and share your announcements and news. R firm also considers it an opportunity to really get to know you, your brand, and your goals so we can work as an extension of your team for better efficiency and success. 

This can also be helpful when things come along that you’re not anticipating like perhaps a product recall, customer injury or complaint, employee misconduct, security breach, or any type of negative press. It’s in these circumstances that time is of the essence and having an expert PR team at the ready can be invaluable.

On the other hand, if you have more one-off needs for PR services such as you already have in-house PR staff but have an overflow project that needs outsourcing. Or, perhaps you have a small company with too limited of a budget for ongoing PR. That’s ok too! Luckily, R expert team not only works by PR retainer but also offers a la carte services!

We’d love to see how we could help your brand! Learn more about our public relations services. Or, schedule a FREE Discovery Call Today!


PR

Celebrating Women’s History Month with 6 PR Women to Know

PR

It’s Women’s History Month and we’re celebrating by sharing our picks for the most influential women in public relations. These are the women who paved the way, the women who are crushing it now, and those who will continue to inspire us going forward. Learn more about these PR women to know.

PR Women Then

1. Muriel Fox

Not only was she the co-founder of the National Organization for Women (NOW), she was also the first woman to join a major agency (Carl Byoir & Associates) as a professional. Describing her experience there she stated, “When I was interviewed at Carl Byoir in 1950, they said sorry, but they don’t hire women except as secretaries, so I went away and took another job. But then I was hired in the radio and television department by a very enlightened man, Bob Davis.

Then a couple of years later, when Bob became the head of all the departments, to everyone’s surprise, I got the job as head of my department even though there was a man making much more money in the department, and I remember the CEO said to me at that time, ‘Well Muriel, you’ve come far, we’ll see if you’ve come too far.’ I remember when I became a vice president in 1957, the CEO said, ‘Well, you’ve come far, but you’ve come as far as you can go because CEOs can’t relate to a woman.’ And it took NOW (National Organization of Women) in 1966 to make it the law that you couldn’t discriminate.”

2. Barbara Hunter

The first woman to buy a major agency (Dudley Anderson Yutzy) in 1967. In 1989 Barbara founded Hunter PR, which she headed until 2000. She was also one of the first in the industry to push for equal pay stating, “When my sister and I took over management of the firm (that they had purchased), we were left with a whole lot of empty real estate because the guys had left. When we looked into the records of the firm, we found that the men were being paid much more than the women in the same positions. So, the very first thing we did was to equalize the pay of the few men we had left with the women. That was very important to us.”

PR

PR Women Now

1. Andy Coville, CEO, Brodeur Partners

She is a 2021 Winner for Changemaker in PRNEWS’ “Top Women in PR” who, during the pandemic, led the creation of BWell, a wellness program focusing on the physical and mental health of employees. Under her leadership, Brodeur also started a Diversity & Inclusion practice, and she started a consulting practice focusing on leadership for women. She oversees Brodeur’s strategic direction, has run Brodeur’s healthcare practice since its inception, and developed Brodeur’s Relevance Methodology which combines behavioral science and digital communications for brand transformation. Coville has also led the creative planning process for three global movements: cancer, hepatitis C, and entrepreneurship.

2. Michelle Olson, PRSA Chair, Managing Partner, Lambert & Co.

A 2021 Winner for Industry Innovators on PRNEWS’ “Top Women in PR” list, she drives the execution of PRSA’s strategic plan with its CEO and is the spokesperson for the organization and its Board of Directors. Olson now leads PRSA’s Voices4Everyone information and resource platform which is designed to help communication professionals address misinformation and disinformation, diversity and inclusion, civility, and civic engagement. She also leads the automotive and mobility practice at Lambert & Co.

PR Women Going Forward

1. Sarah Zets, Account Executive, Poston Communications

This PRNEWS “Top Women in PR” 2021 Winner for Rising Stars started her career with Poston Communications by successfully completing the Precision Curriculum internship program. As the youngest member of the Crisis Management and Litigation Communications team, she was communications counsel to the litigation team in a landmark civil rights and workplace discrimination case before the United States Supreme Court. Zets is also a member of the Young Professionals Board and Marketing Committee for HOPE Atlanta, an organization dedicated to ending homelessness.

2. Jenny Wang, VP, Clyde Group

Another PRNEWS 2021 Winner for Rising Stars, Wang has been a vocal advocate for DEI within the public relations industry pushing for greater representation of people from underrepresented communities and has championed diversity in the workplace. She leads the Clyde Group’s largest account and amplifies its voice on health equity and DEI efforts. In addition, she guides two internal employee resource groups, the Inclusivity, Diversity, Equity, and Accountability Group (IDEA) and Clyde Visibility which works to recruit and retain people of color.

To learn more about the amazing women on R PR team, check out our public relations services. Or, schedule your FREE Discovery Call Today!

 


Public Relations Blogs

R Favorite Public Relations Blogs

Public Relations BlogsIf you are looking to learn the ins and outs of public relations (PR), following blogs written by experts in the industry is an ideal way to do it. While a quick Google search of “public relations blogs” comes back with 707, 000 results which means there’s enough reading material for the rest of your life, (and the next!), it can be hard to determine which are the most credible and/or are focused on the areas in which you are interested. Not only does it waste your time to sort through blog after blog to find the right ones, but implementing tips that won’t really work could make your PR projects less effective or even damage your career. Yikes! So, we’re here to help with R favorite public relations blogs in no particular order.

PR Daily This publication features a daily news feed that can be delivered straight to your inbox with content in the PR areas of social media, media relations, crisis PR, writing, and editing.

Spin Sucks – The vision for this resource for PR training, trends and insights is to change the negative perception (we’re not spin doctors, dang it!) of the PR profession. Their blog helps you to stay current on industry trends and insights, business growth, market reports, and more.

Institute for Public Relations – This non-profit organization conducts and publishes research on the factors impacting PR and corporate communications today. Their blog features expert opinion pieces, strategy recommendations, and how new trends and tech will shape the future of the industry.

PRSay – Whether you’re a seasoned pro or a beginner to the PR industry, this blog features content for both ends of the spectrum including how-tos, training, and development as well as diversity and ethics in the PR field.

PR Couture – A blog after our hearts for sure because it focuses on lifestyle PR, R specialty! Some of the content categories include PR strategies, working in PR, freelance PR, agency tips, and an industry roundup of news as well as events.

Edelman Insights – Edelman is a top global communications firm with a blog known as “Insights” which features industry news as well as content written by PR industry leaders on best practices, corporate culture, diversity and inclusion, and even the responsibilities on PR professionals in the “fake news” era.

O’Dwyer’s PR News  – Originally a print publication founded in 1968, O’Dwyer’s today is digital but still features breaking agency news and industry trends plus a running ranking of top PR firms. It also helps connect agencies with clients through its RFP service.

Solo PR Pro – For all those freelance or independent PR consultants out there, this blog is for you and the unique challenges you face like promoting your services, building a client base, and balancing clients when working on your own.

PRWeek – If you’re in the industry, you’ve at least heard of PRWeek. Blog content features industry news, trending topics in PR, best practices, and more, and it covers multiple regions including the United States, UK, Asia, and the Middle East.

R Blog – Of course, we can’t mention favorite blogs without plugging R own! We offer R expert opinion on how PR can benefit brands in lifestyle industries that include restaurant, hospitality, and retail as well as health and wellness.

Public Relations Blogs

We also happen to have an extensive array of PR services we can offer you as well! For R help with your PR, learn more about our public relations services. Or, schedule your FREE Discovery Call Today!