R Public Relations Firm
R Publicists Favorite Things 2021!
As publicists, writers, idea sourcers, word weavers, and people who like to stay ahead of trends, we are all about the season of gifting and making lists. In fact, some may call us experts! Plus, who doesn't love to get some presents?
This year we chose things that are all under $100 and that we think should be on all of our wish lists.
Happy Holidays, from R team to yours!
Emily and the RPR firm crew
Meet Bridget Lewis: R cool as a cucumber content marketing Queen Bee.
1. Puremotion Shoes:
When I am not working I am moving, or want to, so these kicks are on my list! ($56)
2. Stacking Rings:
Because I type all day, I’m always looking at my hands and I heart these stacking rings. ($57)
3. YETI Bottle:
Because...coffee! I need this. ($50)
Meet Ainee Hamza: R incredible, uber-organized cat-loving campaign assistant.
1. Planner Pads:
I still stick with paper for planning as it's always on my work table in front of me and always opt for these organizers. ($18)
2. Mi band 6:
For tracking my activity, I love Mi band 6. ($99)
3. Marble Lazy Susan:
This is another favorite because I love to cook. ($99) I also have my eyes on this Target Electric Griddle! ($26)
Meet Queen Bree: R in-house BBQ expert, punny social media caption creator, and all things clever when it comes to content!
1. Giant Glass Jar Candles:
I’m addicted to these candles from Anthropologie; they’re the perfect mix of berries, cinnamon, and vanilla. They come in beautiful designs and different sizes. I have them throughout my entire apartment. ($68)
2. Cloud Cotton Robe:
As we enter the colder months, the only thing that’s on my mind is being as cozy as possible and I love a good robe to wear when snuggling up on the couch with a hot drink and book. ($99)
3. Fujifilm Instant Camera:
“Shake it like a polaroid picture!” This camera gives you vintage keepsakes in less than a minute, and they come in fun colors. ($79)
Meet Madison Baber: R account manager and media maven.
1. Wild One Harness Walk Kit:
Perfect for the pet-lover in your life, with this dog harness and leash combo, style meets function. The monochrome design is ultra-chic while also being super comfy, lightweight, dirt-resistant, and water-proof. ($98)
2. Sephora Favorites Bestsellers Perfume Sampler Set:
Perfumes are difficult to gift but this sample set from Sephora takes out all the guesswork! Featuring 13 of their top-selling fragrances, there’s something they’re bound to love. I love that once you choose your favorite, you can take the included scent certificate to any Sephora store to redeem for a full size at no extra cost. ($68)
3. Fruit & Veggie Food Huggers:
Better than a plastic bag, these food huggers are an eco-friendly alternative to keeping all your leftover cut fruits and veggies fresh! The fit is snug and airtight, plus they can be used for cans, bowls, and jars! ($14.00 for a set of 5, but on sale now for $9.80)
Meet Colter Bergh: The Dad of the group, the IPA all day meets INTJ and lead tech talent!
1. Bitcoin & Eth:
My choice to protect against inflation and invest in the future. ($100)
2. Ledger Nano S:
This is perfect for storing Crypto securely in an offline wallet. ($59)
3. Audio-Technica Headphones:
Because I like to tune in to tune out and good sounds help me get into a flow state. ($69)
4. CBD:
Because with five kids and a powerhouse of a wife, I need to keep calm in the storm. ($25)
Meet Emily Reynolds Bergh: R fem founder, mom of five, lover of vintage shoes, boutique hotel sleeps, and keeper of R business.
1. Amber KRS Black Onyx + Diamond Ring:
I am a sucker for hand-crafted jewelry. Amber Krs is a new client of ours and I have been eyeing her Black Onyx diamond ring. It screams unique, powerful, and has a touch of femininity; her art is all so clean and thoughtful. This is a bit over the $100 budget but you can make payments, that counts right? ($325)
2. Triangle Diamond Stud Earring From Robin Haley:
Of course, I am also a super fan of Robin Haley Jewels too. The diamond triangle studs have my heart! ($97)
3. Flamingo Estate Tuscan Rosemary Soy Candle:
Recently gifted to me for my birthday by the incredible Julia Hefflefinger, I cannot stop smelling this candle and thinking someone is making me homemade focaccia drizzled in olive oil and crisp rosemary. It’s also one of Oprah’s favorite things too! ($45)
Meet Julia Heffelfinger: R recipe creator, editor of all things that make our hearts melt and crave.
1. Papier Scallop-Rimmed Stationery:
In a time when email and texting are the norms, I love sending and receiving a little personalized note in the mail. It’s even more fun when you have cute, personalized stationery to write it on! ($28/10 cards)
2. Food52 x Green Pan Skillets:
I’ve been eyeing these nonstick skillets from the Food52 x Green Pan collaboration for a long time. I just love the gold handles and fun colors—so much more visual and fun than your typical black skillet. (8-inch & 11-inch skillets/$92)
3. Farmhouse Pottery Paper Towel Holder:
Your paper towels now deserve a spot on the countertop thanks to these boldly-painted wood holders from Farmhouse Pottery. I have my eye on the ochre one! ($68)
4. Piped Edged Hand Towels:
I love the subtle pop of color in these plush bath towels. ($58)
Meet Kat Fleischman: R newest publicist and Miami heat Latina, mama to be is a pizza lover who also lives by the sea (and we’re jealous!).
1. The SIll Plant Subscription:
All I want for Christmas, Hanukkah, and all the things is this Classic Plant Subscription because plants make me happy! ($55-65)
Second on my list is this cute little porta printer, because everything small and cute, and also portable, is just better! ($70)
3. Portable Charcoal Grill:
Grill girl grill! If Santa is in a grilling mood, get mama these coals! ($30)
Meet Holly Cowan: R mom of three, grammar gal, and editor of all things content.
1. Teva Flip Flops:
As a southern girl, I love a good pair of flip flops and these are the best. They’re cute enough to wear anywhere (which I do) and they come in a variety of colors (I may have them all). Plus, they’re made from recycled material and when you’re ready to retire them, send them back so they can be recycled again into running tracks, playgrounds, and more. Pretty cool! ($25)
2. Oversized Super-Soft Plush Throw:
I love to curl up with a good book and this throw is my go-to for coziness. It also comes in all kinds of fun designs to suit your mood, hobbies, or the season! ($22)
3. Kindle Unlimited Subscription:
To make sure I have an unending supply of those good books that I mentioned above, I love my Kindle unlimited subscription. You can use it on any device with the free Kindle app. It makes a great gift and is on sale for the holidays. ($80 for a 12-month subscription)
So You Think You Need PR?
So You Think You Need PR? What Does That Really Mean and What Are You Signing Up For?
You’re an entrepreneur, a start-up, a small business, or a non-profit and you’ve been told you need PR to take your brand to the next level. But what exactly is PR? And if you enlist these kinds of services, what can you expect? Most importantly, how exactly can PR help your brand?
Here's R take on all these questions.
PR Defined
Most people assume that public relations (PR) is the same thing as marketing, but the two are actually very different. The goal of PR is to influence, engage and build a positive relationship and/or image with your target audience through:
- Corporate communications
- Crisis communications
- Investor relations
- Media relations
- Influencer relations
- Reputation management
- Event promotions
You’ll use tools such as press collateral, editorial placements, social media placements, media and influencer outreach, and list development as well as sponsorship and partnership coordination to do so.
The goal of marketing, on the other hand, is is to build awareness of and to promote/sell your product(s) and/or service(s) through:
- Brand marketing
- Advertising
- Content
- Search engine marketing
- Social media marketing
- Targeted marketing campaigns
- Conference and trade shows
Marketing uses tools such as sales collateral, blogs, websites, email, and direct mail to achieve that goal.
Clear as mud? The main difference is twofold. One, PR is typically not paid and thus requires cultivating and maintaining relationships with media and influencers. And two, as such you lack some control over the narrative with Public Relations, however it is often seen as more credible.
What You Can Expect from a Public Relations Firm
When you enlist a PR firm, they will help you to engage with your audience and maintain a positive public image using their expertise and relationships with media as well as influencer contacts to ensure your message(s) is covered in the right places at the right time. We R a boutique PR firm that has a number of benefits over large agencies including:
- Area of expertise – Boutique PR firms are focused in a particular area of expertise. For example, R firm lifestyle brands including those in the restaurant, retail, hospitality, health and wellness and startup industries.
- Personal touch – Large agencies often woo clients with senior staff and then pass you off to a junior team. With a boutique PR firm, you work with exactly the team you signed on with from beginning to end. What’s more, small businesses usually equal small fish for the large agencies and the amount of time spent on your Public Relations may reflect that. Yet you’re always number one with us!
- Less bureaucracy – The larger an agency is the more bureaucracy you’ll likely find. Boutique PR firms have more freedom to be collaborative, responsive, and adaptable to your needs, more like an extension of your own team. And here’s a secret, many boutique Public Relation firms, like Rs, are run by PR professionals who’ve left large agencies so they could get back to the work they love on their own terms!
- More budget-friendly - Large agencies may charge upwards of $500 an hour, however, boutique Public Relations firms may charge as little as $150 an hour. In addition to hourly billing, you may also have the option of a Public Relations retainer which is a lump sum that you pay for services each month. The amount paid depends on how much work you need to meet your PR goals and your budget – again also tack on overhead costs for larger agencies. R firm is mindful of budget for our clients and, in fact, offers a 6-month program known as Launch which includes developing a brand identify, PR plan and campaign for smaller brands who qualify.
Benefits of PR
There are so many benefits of PR, but at the same time, they depend on your goal(s). That’s why we always start with a Discovery Call because once we get to know you and learn your goals, we can create a proposal with a customized service outline that details the specific benefits of PR for your brand. But, in general, the benefits of Public Relations include:
- Increasing brand credibility
- Enhancing online presence
- Increasing brand awareness and positive brand image
- Increasing profits, sales, and leads
For R help with your PR, learn more about our public relations services. Or, schedule your FREE Discovery Call Today!
7 Holiday Marketing Ideas for Your Business
It’s no secret how important the holiday season is to the success of a retail business. In fact, according to the U.S. Census Bureau, holiday sales represent nearly 27% of revenue for the entire year. As we head into the season this year, R team would like to gift you some holiday marketing ideas to help your business connect with consumers and stand apart from the competition.
- Speak to their wallet – This time of year, there’s perhaps nothing that speaks to consumers more than a good deal. Consider how you can capitalize on that with discounts, flash sales, and even gift card promotions. For small businesses that may not be able to offer deep discounts, consider gift bundles with complementary products/services that offer value to consumers.
- Team up with your influencers – Influencer marketing is now one of the most effective ways for businesses to generate positive word-of-mouth and sales. Why? Whether it’s celebrities, social media personalities, or industry experts; these influencers feel more like ‘friends’ at least when it comes to taking their word on product or service recommendations. And the holidays are an ideal to time make the most of those connections.
- Engage with consumers – Social media can help you do this on several different levels. To generate buzz that turns into new followers and then customers (you see where we R going with this), consider a fun contest – comment to win, most-liked photo wins, share to win, etc. Of course, the “prize” has to be worth busy shoppers taking the time during the hectic holiday season. Hashtags can also help you generate buzz and spread the word about your products/services and holiday promotions. The best ones are easy to remember, relevant to your offerings and the time of year in addition to taping into what your audience is interested in this holiday season. Another way to engage is to keep on top of comments on your social media, both positive and negative. This shows that you’re paying attention and want to support your customers and potential customers with their needs and/or questions.
- Dress your branding for the holidays – From your visual identity to your content, your branding should reflect the season. It should still feel like your brand, but seasonal messaging, seasonal content (like blogs, social media posts), and having a seasonal look for advertising, emails and other marketing not only keeps you relevant to consumers but done the right way can help you stand out from those running the same tired tactics throughout the year.
- Pay attention to your audience – Again, there are several levels to this. You should already know your audience in terms of their needs and wants, but then apply that to the holiday season from an emotional and practical perspective. What’s their mindset? What unique challenges might they be having now that your product or service could solve? Additionally, be mindful that not every customer celebrates the same holidays. For example, if you have a large international audience, segment them out of your Thanksgiving messaging. And always, personalize your messaging where possible.
- Don’t forget the logistics – While not necessarily as sexy as the out-front holiday marketing, a big key to success this time of year is the behind-the-scenes logistics. First, your website needs to be able to handle increased traffic (you’ve heard those horror stories) and it should also be optimized for mobile since increasingly more shopping is done that way. What’s more, it’s important to have seasonal landing pages for a cohesive customer experience (that pairs with your holiday branding) and to help you track your success more effectively. Lastly, and we recognize the difficulties with supply chains this year, it’s crucial to be as proactive as possible when it comes to inventory.
- Market your brand – Beyond the specific products or services you’re promoting this time of year, it’s also important to positively convey your brand as well. Through public relations, social media, emails, and/or advertising, you can share how you give back this time of year with causes your brand supports, how appreciative you are of your customers, and what makes you as a brand unique whether it’s that you’re an independent retailer, you produce eco-friendly products or some other advantage you may have over competitors.
Bonus Tip – Plan Your Holiday Marketing Ideas Carefully
This bonus tip is arguably the most important as no matter how great R holiday marketing ideas are, without the right plan in place your efforts might be as welcome to your audience as a fruit cake. With vast holiday marketing experience and retail clients in Nashville, San Antonio, New York, and all points in between, we can help by learning about your business, discussing your goals, and creating a custom scope of work. Then, we’ll work together to make it happen. Don’t need a full campaign? We can help with a la carte services too!
For R help with your holiday marketing ideas, click HERE to schedule your FREE discovery call today!
Gift Guide for Your Foodie Friends
Can you believe the holiday season is just around the corner? I know it’s still considered fall, but before you know it we’ll be in December and as some say, if you’re not early, you’re already late! If you have a food-obsessed family member or friend you’re shopping for, we’ve rounded up some awesome options like barbecue delivered to you, cookbooks to up your recipe game and plant-based probiotics to easily boost your diet.
We would love to be considered for any upcoming editorial coverage that may fit your needs for the holiday season! Would you please reach out should you need anything or have any questions? Thanks!
Davila's BBQ
Davila's BBQ,Seguin, Texas's barbecue from award-winning, third-generation pitmaster Adrian Davila, is offering to ship their 'cue to you! Through Goldbelly, you can order their amazing mesquite-smoked beef brisket, pork ribs, lamb ribs, and more right to your door from anywhere in the country. Davila balances sweet and smoky heat with a distinct Latino influence, characterized by Native American cooking techniques from the South Texas region. Perfectly pre-seasoned and smoked, all you have to do is throw them in the oven!
Davila not only keeps the tradition of the past alive in his restaurant but also in the pages of his cookbook, Cowboy Barbecue: Fire & Smoke from the Original Texas Vaqueros. In the book, he passes down the traditions of the vaqueros, the Latin American cattle herders who once roamed the plains of Texas and Mexico, and shares the stories of the Tejano community through food.
Visit them today!
418 W Kingsbury St; Seguin, Texas
830.379.5566
Tuesday through Sunday: 11:00 a.m. to 8:00 p.m.
Closed Monday
Peg Leg Porker
Peg Leg Porker, Nashville’s must-stop barbecue spot for locals and tourists alike, will ship their 'cue to you! Through Goldbelly, you can order their amazing barbecue and more right to your door from anywhere in the country. Owner Carey Bringle’s BBQ is known for its addictive sauces and juicy, smoked-to-perfection pork ribs that are drenched with a spicy dry rub after they are cooked. Perfectly seasoned and smoked, all you have to do is throw them in the oven!
Not only that, Bringle is the only award-winning pitmaster and Bourbon ager in the world. To get his bourbon’s signature flavor, he starts with a Tennessee bourbon. Then, he filters it through hickory charcoal that he burns down in his pits at Peg Leg Porker. Working with smoke every day, Bringle understands it just like any other ingredient and uses its smoothness to add depth in barbecue and bourbon. His signature series features a 4-6 Year White Label, 8-Year Grey Label, 12-Year Black Label, and a 15-Year Pitmasters Reserve Tennessee Straight Bourbon. Learn more here.
And last, whether you’re a senior stoker of the flames or find your skills to be lacking, Bringle’s guide, BBQ for Dummies, teaches you the ins and outs of everything you need to be a professional pitmaster. It features over 50 recipes for marinades, rubs, injections, sauces, and more, plus the book provides tried-and-true advice on barbecuing and smoking. If you’re looking for a guide that shows you how the pitmasters really do it, look no further to unlock the secrets of great barbecue.
Visit them today!
903 Gleaves St; Nashville, TN 37203
615.829.6023
Monday & Tuesday: 11:00 a.m. to 9:00 p.m.
Wednesday through Saturday: 11:00 a.m. to 10:00 p.m.
Small Town Cultures
When it comes to versatile, yet delicious plant-based ferments, Small Town Cultures is the way to go. Lake Placid, New York native and Founder, Cori Deans, began the business creating turmeric kimchi, fermented jalapeños, pickled red onions, preserved Meyer lemons, and more, initially for her inner circle and then in local farmers’ markets. Now the woman-owned, family-run business has expanded to shops all across the country. Top your tacos with their fermented sliced jalapeños, pop some chopped, fermented Meyer lemon on your fruit parfait, or give some bite to your next burger with their raw, fermented red onions. You can treat your tastebuds while catering to a sensitive stomach at the same time, improving both your health and mood through clean, healthy foods. For a location near you, try their “Find Us” locator.
Learn more about them!
https://www.smalltowncultures.com/
Instagram: @smalltowncultures
7 Ways Public Relations Can Improve Customer Experience
While there are many aspects of the customer experience, there’s one thread that links them all: communication. It’s the key to your customer relationships. And there’s no better way to build and nurture those relationships than through the strategic communications power of public relations (PR). It just so happens that PR is our specialty and we can show you just some of the ways it can help improve customer experience.
- Creating Your Narrative – Your customers need to be aware of your brand’s positioning as well as the benefit and value of your product/service in a way that resonates with them. PR can help you relay those messages effectively and consistently across multiple channels.
- Understanding Your Customers and Your Market – A big part of PR is knowing who your customers are, where they are and what drives them. Armed with that information, you can develop PR strategies that make sure your brand is in the right place at the right time with the right message.
- Using Customer Feedback to Your Advantage – A customer satisfaction survey is no longer the only way in which you’ll gain feedback from customers. It’s still important, for sure, but now you’ll receive customer questions, praises and complaints (hopefully not) through a number of channels including social media. PR is crucial here, in not only controlling the narrative – promoting the positive, anticipating needs and addressing concerns – but also in presenting an open, transparent and timely image of your brand.
- Showing Your Customers The Way – Through the customer experience that is. Your buyer’s journey likely has multiple steps and PR can help you direct your customers through those steps with communications tailored to provide the information they need when they need it.
- Keeping Customers Engaged – Once your customer buys, that shouldn’t be the end of the story. PR can also help you keep them engaged by making sure they are in the loop on new offerings, updates to your products/services and your brand as well as by providing content that’s relevant to them.
- Navigating a Crisis – Whether it’s a problem with your product/service, an issue in the industry, or an unforeseen event like COVID-19, crises can and will happen. In these circumstances, PR can literally be your lifeline with customers. The right PR communications strategy can help you effectively share information, address the impact to your customers, and let them know how you’re remedying the issue(s).
- Building Relationships Beyond the Customer – Direct communications with your customers is important, no doubt. But there’s a credibility that comes with your brand being presented in a positive light through outside sources as well. That’s why relationships with the media as well as influencers are so important. Cultivating as well as maintaining those relationships is a key component of PR.
R team has expertise in the restaurant, hospitality, retail, health and wellness, business, non-profit industries and works with lifestyle brands in Nashville, Austin, San Antonio, New York, or anywhere in between. We’d love to help improve your customer experience with PR. Learn more about our public relations services. Or, click HERE to schedule your FREE discovery call today!
R Frequently Asked Questions on PR Buzzwords
PR is all about generating ‘buzz,’ and perhaps that’s why there are so many buzzwords in the public relations space. But with that comes just as many questions and we always want R clients (and potential clients) to be in the know. So, we’re clearing up any confusion on what PR is, how it works and how it can benefit your brand with these FAQs.
What is public relations (PR)?
In general, public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups and people it serves. As such, PR is often referred to as ‘free advertising’ because it primarily includes earned media such as:
- Mentions in the news as well as reviews
- Positive comments from customers on social media
- High organic rankings on search engines
How is PR different from marketing?
The short answer. The primary difference between the two is that marketing is focused on promoting a specific product, service or idea; and increasing sales, while public relations is focused on maintaining a positive reputation for the company overall. Check out our recent blog to learn more.
What do PR people do?
People who work in PR have many different titles, but the goal is one and the same; to create and maintain a positive public image for their employer or client. They use techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. For example, R PR services include:
- Campaign development and management
- Media relationships
- Influencer relationships and marketing
- Media training for staff
- Content creation
- Pitching
- Traditional and digital media placements
- Editorial advance placements
- Community partnerships
What are the benefits of PR?
There are a multitude of benefits for brands that implement effective PR strategies. We could go on for days, and that’s why we always start with a discovery call. Because once we get to know you and learn your goals, we’ll create a proposal with a customized service outline that details the specific benefits of PR for your brand. But, in general, the benefits of PR include:
- Increasing brand credibility
- Increasing brand awareness and positive brand image
- Increasing profits, sales and leads
- Enhancing online presence
What is lifestyle PR?
Practitioners who work in lifestyle PR, like R firm, specialize in brands within industries that include restaurant, hospitality and retail as well as health and wellness. All of the same PR goals, strategies and techniques still apply, but this segment of PR tends to focus on the things people aspire to have, to achieve or to maintain a certain lifestyle and the brands that can help them achieve that. Success in lifestyle PR requires a more inherently relatable and personal approach, which is why we love it so much!
What is the price of PR?
Large PR agencies may charge upwards of $500 an hour for their time, however, smaller agencies or consultants may charge as little as $75 an hour. The average hourly rate at a larger PR agency is currently between $150-$250 per hour. R founder, Emily Reynolds Bergh, explains the value boutique PR firms can offer, “As a small business, we are mindful that not everyone can spend big when it comes to PR. So, we also have lower budget options in which clients can apply. One is based on promoting a specific project. The other is designed to support a solo entrepreneur for 6 months by developing their reach and brand identity, as well as a PR plan and campaign to launch them into the market in which they seek to connect. The end game is long-term relationships, not just a mass press release. And that provides ongoing value for your brand (and us).” Learn more about PR pricing in our recent blog.
What is a PR retainer?
In addition to hourly billing, you may also have the option of a PR retainer for the services you need. A PR retainer is a lump sum that you pay to the public relations agency or professional each month for their work. The amount paid depends on how much work you need to meet your PR goals and your budget, so it’s important to be specific about both in your preliminary communications. Your monthly statement should itemize any work performed as well as any expenses that were not included in the retainer. You should also be able to request the right to approve any expenses over a certain amount before they are incurred.
What is Newsjacking?
When hiring a publicist, one technique in which you want to make sure they are skilled and experienced is newsjacking. Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure. Brands create related blog content and social posts to instantly reach a wider audience. Essentially, if you see an article written about a competitor or someone with a similar brand, you can have your publicist reach out to that media contact and ideally get your brand included in a similar story or an update to the one you may have seen! How cool is that?
For R help with your PR, learn more about our public relations services. Or, click HERE to schedule your FREE discovery call today!
What's the Difference Between PR and Marketing?
You’d be surprised how often we are asked about the difference between PR and Marketing. So often, in fact, that we’re dedicating this entire blog to it! Many people believe that public relations (PR) and marketing are one and the same. But while they are both essential components of your brand’s communications strategy, that’s where most of the similarities end. Here’s how PR and marketing truly differ and how impactful each can be for your brand.
The Particulars of PR
The Public Relations Society of America (PRSA) defines PR as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The goal of PR is to influence, engage and build a positive relationship and/or image with your audience. Some of the tactics commonly used include:
- Corporate communications
- Crisis communications
- Investor relations
- Media relations
- Influencer relations
- Reputation management
- Event promotions
PR tools typically include:
- Press collateral
- Editorial placements
- Social media placements
- Media and influencer outreach and list development
- Sponsorship and partnership coordination
More on Marketing
The American Marketing Association (AMA) defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The goal of marketing is to build awareness of and to promote/sell your product(s) and/or service(s). Some of the tactics commonly used in marketing include:
- Brand marketing
- Advertising
- Content
- Search engine marketing
- Social media marketing
- Targeted marketing campaigns
- Conference and trade shows
Marketing tools typically include:
- Sales collateral
- Blogs
- Website
- Direct mail
How PR and Marketing Differ
PR and marketing are most effective when used together as part of an overall communications strategy because they serve different but equally important goals. That said, two of the primary differences in PR and marketing are:
- The relationship required with media and influencers
- Control over the narrative
Traditional PR is typically not paid (see our previous blog on Earned Media versus Paid Media) which makes relationships with the media as well as influencers so important. Most brands neither have the time nor the expertise to cultivate and maintain these relationships, which is where R firm comes in. We have incredible direct media contacts and use that bridge to ensure your message(s) is covered in the right places at the right time.
In marketing, you pay to play so to speak so those relationships aren’t necessary AND you have full control over the narrative. Take advertising for example; the publication will place your message (ad) in the size you select, on the date(s) you select and repeat it in the frequency you select based on your budget.
You don’t have as much control over the narrative in PR. Even if you get the coverage, you’re not guaranteed the message will be exactly as you would like it to appear. Again, that’s where R expert team comes in, we know the ins and outs not only in getting covered but in getting your message conveyed in the most positive and appealing light.
For R help with your PR, learn more about our public relations services. Or, click HERE to schedule a FREE discovery call today!
