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Social Media for Small Businesses: How to Create a Content Strategy

As a small business owner, you know that it takes continuous effort and work to increase your online presence and reach the eyes of your target audience. But now that we’re well into the digital age, the question of how important social media for small businesses is remains a pressing question for many—despite how widespread […]

The evolution of influencer marketing: Why bigger isn’t always better

It seems like just yesterday we were explaining what influencer marketing was to family, friends and clients, but—as is often said—time truly flies. With today’s rapid technological advancement and continuous social change, the days of Myspace and traditional mommy bloggers from the early aughts are long gone. Influencer marketing has quickly evolved from a far-off, […]

How to Handle Negative Reviews: A Guide for Small Businesses

Negative reviews can feel like a gut punch to any business owner. You pour your heart and soul into your work, so when someone criticizes your efforts, it’s natural to feel defensive or even hurt. But negative reviews don’t have to spell disaster for your business. In fact, how you respond can turn a challenging […]