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5 Ways To Pivot Your Business Message Right Now!
As we enter a new “normal” in terms of our business world during the time of COVID-19, the word “pivot” has been thrown around as a big buzzword, particularly when it comes to businesses. For us as word-weavers, we want to help, as when you pivot internally and not externally things can go south. Meaning, if your messages are mixed, inconsistent or flimsy (which is easy to do considering the world has turned upside down in the past 90 days), your people may be lost as to what you really are offering and thus move onto another pasture, if you know what we mean. We R here to help with our 5 ways to pivot your business message to communicate your new normal.
1. Google your business and your top employees
Google your business and your top employees and see what has been written and what may be changing for you for the foreseeable future. If you are, for the foreseeable future, going to offer curbside pick-up, see if that is in your current online search messaging, and if not, hire a great SEO company to make it happen (we have friends we can point you to if you need it). People are online now more than ever and most people want to come back to you, but if they see the words “closed,” “temporarily closed,” “laid off,” “furloughed,” or whatever else has come up for you and others in the past month, they may be shy to buy, purchase, or stop by for a visit if you plan on reopening anytime soon. Make a checklist of where you need to re-message your message and get going on that ASAP.
2. Update your social media
Update your social media but know the who, the what, and the when before you do so.
3. Meet people where they are
Get masks, sanitizer, and so on for your establishment. We even have a client offering sneeze stations, no joke, and anticipate varying levels of comfort for guests. Some people are not going to want to get out of their cars for the foreseeable future even when governments open up. So be prepared for those who are ready to come in and those who want to be met outside.
4. Offer NEW purchasing options
You may want to update your websites (we are happy to help) and offer some additional items for sale. We have restaurant clients that are upping their merch and dry goods on their websites. Furthermore, we have online retailers offering free shipping as a long-term goal!
5. As always be kind!
This seems obvious but when you look at a Yelp review that slams you for whatever choice you may be making. As the world opens back up, be sure to answer when you have cooled off—a quick tweet, Yelp response, or what have you, can have a lasting effect.
If you need more tips, tricks, or help, schedule a FREE Discovery Call Today!
