Local SEO Strategies That Help Small Businesses Stand Out in Search

You’ve probably done it yourself—searched for “coffee near me” or “best mechanic in [your city].” Within seconds, you’re looking at a list of nearby businesses with reviews, hours, and directions. That’s the power of local SEO in action. Today, if your business isn’t showing up in those results, you might as well be invisible. And […]

Inside the Agency: PR Management Strategies that Keep the Big Picture in Focus

Things move fast in the public relations arena. Pitches fly, content calendars fill, social posts go live, and clients expect visibility yesterday. For smaller agencies, especially, it’s easy for team members to stay heads-down in execution mode—focused on their own deadlines, deliverables, and inboxes—without pausing to check: Are we still chasing the right story? Are […]

The Slump is Real – Here are Four Summer PR Tips to Stay Ahead

As temperatures rise and internal staff and media contacts set their vacation responders, the momentum of public relations efforts tends to cool. Vacations, reduced newsroom staffing, shifting schedules, and irregular consumer attention can make earning visibility in the public eye a much more difficult task, causing the summer season to be known as the “off-season” […]

Business Development: The Best Kept Secret to Lasting Growth

They say it takes a village, but the phrase applies to much more than raising a child. Its uses run the gamut from hosting brilliant events to building residential and commercial spaces and beyond. It’s also particularly relevant when it comes to business development. In today’s digital-centric society, personal connection, community involvement, and good old-fashioned […]

5 Influencer Red Flags and What to Do About Them

Before you send that first product or sign that contract, pause. The wrong influencer can drain your budget and derail your business’s growth. The good news? Influencer red flags are easy to spot if you know what to look for. At RPR, we have dealt with our fair share of influencers, developing our knowledge on […]

5 Best Practices for Working with Influencers

In today’s world, social media is a must for small businesses looking to grow, engage with customers, and boost their brand awareness. However, navigating the ever-changing landscape of platforms, influencers, and algorithms can be tricky. One area that often comes up in conversations is how small businesses should approach working with influencers. This guide answers […]

Answers to Our Most Asked Small Business Social Media Questions

Social media usage has only continued to grow over the last several years. As of 2024, over five billion people are using social media worldwide. With such a large user base and a landscape that is only growing, small businesses can’t afford not to have some kind of social media presence. But for new and […]

Would My Brand Benefit from Paid Social Media Ads?

In today’s digital landscape, social media has become an essential tool for businesses looking to expand their reach, engage with their audience, and drive conversions. However, one of the biggest decisions small business owners face is whether to rely on organic social media strategies or invest in paid social media ads. Understanding the advantages of […]

Three reasons your brand may not need national media coverage

In the wise words of Vincent Van Gogh, “Great things are done by a series of small things brought together.” While the masterful painter may have been referring to creating art, the sentiment applies perfectly to public relations efforts. More often than we may recognize, we are exposed to a flurry of national media outlets, […]

PESO Please! How Integrated Communication Strategies Can Transform Your Brand

For a long time, public relations (PR) lived in its own silo—focused solely on media relations, earned coverage and brand reputation. Marketing and advertising were separate entities, each working within their own lanes. But today, in the age of digital-first everything, PR is no longer just about press releases and media pitches. Instead, it’s about […]