Why Positive News Stories Could Be Your PR Superpower
According to Letter.ly, negative news makes up approximately 90 percent of all media coverage. The reason for this could be embedded in our DNA as humans, with our ancestors needing to focus on the negative and potentially harmful news around them—from predators and storms to warring communities—to survive, or it could simply be something we’ve […]
Choosing the Best PR Firm in Nashville for Your Brand
Over the past decade, Music City has rapidly evolved into a hub for healthcare, tech, startups, real estate, hospitality, and entertainment. This growth has strengthened the local economy and created diverse opportunities, but has also increased competition and noise. In today’s fast-paced and ever-changing media landscape, public relations (PR) is essential. Whether you’re a tech […]
Every small business has a story. How to Discover Yours, According to a Public Relations Agency
Small business owners always have a million things on their plates, whether it’s serving customers, managing staff, or launching products, but they rarely pause to ask: Could this be newsworthy? Although it may be unexpected, the answer is usually yes! Product launches, community initiatives, and a wide variety of business activities can be newsworthy, but […]
Robots Don’t Build Relationships—Why Media Relations Still Need Humans
In an age where AI can create press releases, automate email outreach, and track sentiment instantly, it’s tempting to think that media relations could become a plug-and-play process. For busy teams and brands, the appeal of AI tools is obvious: less time, more output, and faster results. What’s not to love? However, the truth is, […]
The Hidden Risks of AI Tools in PR and Humanity’s Role
In July, OpenAI announced that ChatGPT receives approximately 2.5 billion prompts from global users daily, with about 330 million of those coming from users in the United States, according to TechCrunch. AI tools have rapidly transformed public relations (PR) by streamlining tasks such as writing press releases and scanning headlines. While opinions differ, one thing […]
The Benefit of PR in Uncertain Times
According to McKinsey & Company, Gen Zers worldwide are more optimistic about social issues than other generations. Still, they’re less confident that inflation will stabilize and prices will come down. A whopping 40 percent of Gen Z respondents across Germany, the United Kingdom, and the United States are worried about their financial futures. Amid geopolitical […]
Reputation Management: The Secret Weapon Every Brand Needs to Stay Competitive
In today’s digital, perpetually hyper-connected world, a brand’s reputation can spread more quickly than its marketing efforts. With sites and features like Yelp, TripAdvisor, Google Reviews, Facebook, TikTok, Amazon Reviews, Trustpilot, and more, a brand’s intricacies are essentially never ‘off the record.’ That’s where reputation management comes in. According to Indeed, “Reputation management involves actively […]
Empowered Employees: The Ultimate Authentic Brand Ambassadors
In our fast-paced, ever-changing digital world, trust is an invaluable resource that is only granted to the most authentic and reliable, and your employees are your most credible advocates. As the public’s sentiments shift away from corporate messaging and toward peer-driven influence, strategies and PR tactics must evolve, too. At its core, this means: people […]
The Personality Effect on PR Company Culture
When it comes down to brass tacks, PR is a people business centered on personal connection, both internally and externally. Although we often focus on the individuals and stakeholders outside of our organizations, it’s the ones inside who keep the wheels turning and the metaphorical creative fires lit despite the mounting pressures, fast-paced cycles, and […]
The Magic of a PR Partner That Sees You as More Than A Client
The PR industry is ever-moving, but—just as with life—it’s essential to stop and smell the roses along the way. From collectively sending out hundreds of thousands of pitches and producing and posting content calendars to pivoting strategies and performing consistent campaign audits, it can be easy to treat professional relationships transactionally, even unintentionally. Our to-do […]
