PR New York

PR Will Increase ROI

5 Ways PR Will Increase Your ROI

PR Will Increase ROI

Increasing marketing ROI is paramount for any organization. Yes, it’s true you have to spend money to make money as the old saying goes, but the reality is you have to quantify the impact of those dollars or risk not just losing your marketing budget, but negatively impacting your organization overall. While in some areas of marketing, like advertising, it’s relatively easy to measure ROI, others, like PR, have always been harder to measure. As such the impact of PR often goes overlooked and underfunded. But make no mistake, PR will increase your ROI. Here’s how.

Measuring ROI

In general, ROI or return on investment in marketing is measured by determining how many sales, attendees, donations, etc. happened because of your campaign(s). Using advertising as an example, you could calculate ROI by determining the revenue you gained from a particular ad minus the cost of the ad divided by the expenses and multiplying by 100. It’s a relatively clear-cut formula.

On the other hand, PR has many roles such as boosting awareness, credibility, and engagement with your brand as well as cultivating a positive brand reputation, all of which are more intangible. What’s more, they are what you would typically consider top-of-the-funnel activities in the sales cycle rather than the bottom where the sale is closed. However, you can leverage them in bottom-of-the-funnel activities as well to prove their value in increasing ROI.

How PR Will Increase Your ROI

PR Will Increase ROI

It’s still important to measure media placements as well as social, website, and search engine metrics, however here are five ways to leverage PR in more easily measured marketing and sales activities as well:

  1. Use media placements in campaigns – Don’t leave it up to your prospects to come across your media placements, make sure they know about it by including them in your marketing campaigns and/or using them as another reason to reach out. Typically, it takes five to seven touchpoints to ‘hook’ a prospect so to speak.
  2. Add to sales and marketing materials – Adding award wins, industry accolades, and other media mentions in these materials, especially where they highlight how your brand can help overcome key customer pain points adds tremendous credibility.
  3. Share on social media – Encourage employees to share media placements on appropriate social media channels to increase not just brand awareness but also sales. For example, Hubspot states that sales professionals with a strong social selling index on LinkedIn have 45% more sales opportunities than those who don’t and are 51% more likely to reach their quota. Make sure you’ve created and trained them on social media guidelines for your brand first though!
  4. Add accolades to signature lines – Adding clickable links to thought leadership, awards, and other media placements is a subtle way to increase credibility, awareness, and engagement for your brand. And not just in terms of sales, but it can help with recruiting and investor relations as well.
  5. Create testimonials – The fact that your sales team is closest to your customers and PR is closest to media is actually a beautiful thing. You can work together to create testimonials that benefit your brand overall as well as your individual goals. The ability to share happy customer experiences is priceless!

R team would love to help your organization increase ROI with PR.  Learn more about our public relations services and schedule your FREE Discovery Call today!


What Is a PR retainer and How Is It Used?

If you’re considering hiring a public relations (PR) firm, it’s important to understand the billing process. No one wants any surprises there, R we right? There’s hourly billing, of course, but you may also have the option of a PR retainer for the services you need. Which is the best fit for you? Let’s find out.

PR Retainers Defined

A PR retainer is a lump sum that you pay to a PR firm each month for the work they provide. The amount you pay depends on how much work you need to meet your PR goals and your budget, so it’s important to be specific about both early on in your communications with the PR firm. Your monthly statement should itemize any work performed as well as expenses that were not included in the retainer if any. You should also be able to request the right to approve any expenses over a certain amount before they are incurred.

Benefits of PR Retainers

There are a number of benefits to PR retainers including:

  • Having access to a broad range of services from the PR firm
  • Building a relationship with a dedicated team who knows your brand and goals
  • Ability to achieve long-term as well as short-term goals with messaging and brand consistency
  • Flexibility should you need more of certain services and less of others depending on a project or goal
  • Better budget control because you know what your PR costs will be each month

PR retainer

When is a PR Retainer Best?

A PR retainer is an ongoing agreement between you and your PR firm, usually renewable on a yearly basis. Although different PR firms may have different terms. So, if your brand needs ongoing support to increase brand awareness and credibility, keep your target audience engaged, help generate leads, and/or maintain your positive reputation, a PR retainer could just be the way to go.

With a PR retainer, your firm will continually work on your behalf to consistently monitor the media in your target market(s), identify opportunities in which to pitch your products/services and share your announcements and news. R firm also considers it an opportunity to really get to know you, your brand, and your goals so we can work as an extension of your team for better efficiency and success. 

This can also be helpful when things come along that you’re not anticipating like perhaps a product recall, customer injury or complaint, employee misconduct, security breach, or any type of negative press. It’s in these circumstances that time is of the essence and having an expert PR team at the ready can be invaluable.

On the other hand, if you have more one-off needs for PR services such as you already have in-house PR staff but have an overflow project that needs outsourcing. Or, perhaps you have a small company with too limited of a budget for ongoing PR. That’s ok too! Luckily, R expert team not only works by PR retainer but also offers a la carte services!

We’d love to see how we could help your brand! Learn more about our public relations services. Or, schedule a FREE Discovery Call Today!


Public Relations Blogs

R Favorite Public Relations Blogs

Public Relations BlogsIf you are looking to learn the ins and outs of public relations (PR), following blogs written by experts in the industry is an ideal way to do it. While a quick Google search of “public relations blogs” comes back with 707, 000 results which means there’s enough reading material for the rest of your life, (and the next!), it can be hard to determine which are the most credible and/or are focused on the areas in which you are interested. Not only does it waste your time to sort through blog after blog to find the right ones, but implementing tips that won’t really work could make your PR projects less effective or even damage your career. Yikes! So, we’re here to help with R favorite public relations blogs in no particular order.

PR Daily This publication features a daily news feed that can be delivered straight to your inbox with content in the PR areas of social media, media relations, crisis PR, writing, and editing.

Spin Sucks – The vision for this resource for PR training, trends and insights is to change the negative perception (we’re not spin doctors, dang it!) of the PR profession. Their blog helps you to stay current on industry trends and insights, business growth, market reports, and more.

Institute for Public Relations – This non-profit organization conducts and publishes research on the factors impacting PR and corporate communications today. Their blog features expert opinion pieces, strategy recommendations, and how new trends and tech will shape the future of the industry.

PRSay – Whether you’re a seasoned pro or a beginner to the PR industry, this blog features content for both ends of the spectrum including how-tos, training, and development as well as diversity and ethics in the PR field.

PR Couture – A blog after our hearts for sure because it focuses on lifestyle PR, R specialty! Some of the content categories include PR strategies, working in PR, freelance PR, agency tips, and an industry roundup of news as well as events.

Edelman Insights – Edelman is a top global communications firm with a blog known as “Insights” which features industry news as well as content written by PR industry leaders on best practices, corporate culture, diversity and inclusion, and even the responsibilities on PR professionals in the “fake news” era.

O’Dwyer’s PR News  – Originally a print publication founded in 1968, O’Dwyer’s today is digital but still features breaking agency news and industry trends plus a running ranking of top PR firms. It also helps connect agencies with clients through its RFP service.

Solo PR Pro – For all those freelance or independent PR consultants out there, this blog is for you and the unique challenges you face like promoting your services, building a client base, and balancing clients when working on your own.

PRWeek – If you’re in the industry, you’ve at least heard of PRWeek. Blog content features industry news, trending topics in PR, best practices, and more, and it covers multiple regions including the United States, UK, Asia, and the Middle East.

R Blog – Of course, we can’t mention favorite blogs without plugging R own! We offer R expert opinion on how PR can benefit brands in lifestyle industries that include restaurant, hospitality, and retail as well as health and wellness.

Public Relations Blogs

We also happen to have an extensive array of PR services we can offer you as well! For R help with your PR, learn more about our public relations services. Or, schedule your FREE Discovery Call Today!


Different Types of PR Campaigns – Is Local, National, or Seasonal Best for Your Brand?

While there are a number of elements involved in a successful PR campaign, one of the most important is how well you target your message. We’re not just talking the ‘who’ like whether it’s going to business executives in a particular industry or stay-at-home moms with a passion for clean eating. It’s also about the ‘where’ – local or national – and the ‘when’– seasonal or evergreen. What difference does it make? R team has the answers.

PR Campaigns

Local PR Campaigns versus National PR Campaigns

Admittedly, it can be tough to find the right balance between local and national PR. Especially if you’re a national brand! A big part of it comes down to budget because national campaigns can be costly when it comes to paid media, although they allow you to reach a wide audience. But if you only have the funds to reach them once, it may not be worth it as repeated exposure to your brand is what makes the most impact. What’s more, you’re facing much more competition at a national level both in paid media and earned media.

On the other hand, if your brand is looking to increase sales, introduce a new product or service, or has a specific message relevant to a particular city, state, or region then a local PR campaign might be just what you need. Not only is it more affordable for your paid media efforts so you can engage your audience more often when it comes to earned media, but you’ll also face less competition in local and regional publications as well as in organic search giving you higher visibility there too. The key here is to do your research to make sure your audience (the ‘who’) is large enough in your chosen area to reach your goals.

PR Campaigns

Seasonal PR Campaigns 

With Valentine’s Day coming up, you’ll notice many brands referencing the holiday in their PR campaigns. Is that a bandwagon your brand should jump on or would an evergreen campaign that can be used at any time of year be just as effective? There are a couple of considerations here. One, does your campaign relate to the holiday in any way? If you’re offering Valentine’s Day specials or your brand relates to love or relationships, then yes, a seasonal PR campaign makes sense. However, if your brand offers resume services, debt management, or something completely unrelated to this holiday, then any seasonal tie-in may seem gimmicky and more likely to fall flat.

Another consideration is your audience itself. If they are outside of the United States, you don’t want to create a seasonal PR campaign around Thanksgiving, for example. Or perhaps you need to adjust the timing of your seasonal PR campaign if you’re focusing on summertime and your audience doesn’t experience warmer temperatures until later in the year. In all, seasonal campaigns work best when they are relevant to the holiday, time of year, etc., AND your target audience.

R team has expertise in local PR campaigns, national PR campaigns, and seasonal PR campaigns as well. We specialize in the restaurant, hospitality, retail, health and wellness, business, non-profit industries and can help you determine the most effective type of PR campaign for your brand. Learn more about our public relations services and schedule your FREE Discovery Call Today!

 


Publicists

R Publicists Favorite Things 2021!

Publicists

 

As publicists, writers, idea sourcers, word weavers, and people who like to stay ahead of trends, we are all about the season of gifting and making lists. In fact, some may call us experts! Plus, who doesn't love to get some presents?

 

This year we chose things that are all under $100 and that we think should be on all of our wish lists.

 

Happy Holidays, from R team to yours!

Emily and the RPR firm crew

 

Publicists

Meet Bridget Lewis: R cool as a cucumber content marketing Queen Bee.

1. Puremotion Shoes:

Puremotion Shoes

When I am not working I am moving, or want to, so these kicks are on my list! ($56)

2. Stacking Rings: 

stack rings

Because I type all day, I’m always looking at my hands and I heart these stacking rings. ($57)

3. YETI Bottle

Publicists

Because...coffee! I need this. ($50)

Publicists

Meet Ainee Hamza: R incredible, uber-organized cat-loving campaign assistant.

1. Planner Pads:

planners

I still stick with paper for planning as it's always on my work table in front of me and always opt for these organizers. ($18)

2. Mi band 6:

mi band 6

For tracking my activity, I love Mi band 6. ($99)

3. Marble Lazy Susan:

lazy susan

This is another favorite because I love to cook. ($99) I also have my eyes on this Target Electric Griddle! ($26)

Publicists

Meet Queen Bree: R in-house BBQ expert, punny social media caption creator, and all things clever when it comes to content!

1. Giant Glass Jar Candles:

candles

I’m addicted to these candles from Anthropologie; they’re the perfect mix of berries, cinnamon, and vanilla. They come in beautiful designs and different sizes. I have them throughout my entire apartment. ($68)

2. Cloud Cotton Robe:

cotton

As we enter the colder months, the only thing that’s on my mind is being as cozy as possible and I love a good robe to wear when snuggling up on the couch with a hot drink and book. ($99)

3. Fujifilm Instant Camera:

fuji

“Shake it like a polaroid picture!” This camera gives you vintage keepsakes in less than a minute, and they come in fun colors. ($79)

Publicists

Meet Madison Baber: R account manager and media maven.

1. Wild One Harness Walk Kit:

harness

Perfect for the pet-lover in your life, with this dog harness and leash combo, style meets function. The monochrome design is ultra-chic while also being super comfy, lightweight, dirt-resistant, and water-proof. ($98)

2. Sephora Favorites Bestsellers Perfume Sampler Set:

publicists

Perfumes are difficult to gift but this sample set from Sephora takes out all the guesswork! Featuring 13 of their top-selling fragrances, there’s something they’re bound to love. I love that once you choose your favorite, you can take the included scent certificate to any Sephora store to redeem for a full size at no extra cost. ($68)

3. Fruit & Veggie Food Huggers:

huggers

Better than a plastic bag, these food huggers are an eco-friendly alternative to keeping all your leftover cut fruits and veggies fresh! The fit is snug and airtight, plus they can be used for cans, bowls, and jars! ($14.00 for a set of 5, but on sale now for $9.80)

Publicists

Meet Colter Bergh: The Dad of the group, the IPA all day meets INTJ and lead tech talent!

1. Bitcoin & Eth:

bitcoin

My choice to protect against inflation and invest in the future. ($100)

2. Ledger Nano S:

publicists

This is perfect for storing Crypto securely in an offline wallet. ($59)

3. Audio-Technica Headphones:

headphones

Because I like to tune in to tune out and good sounds help me get into a flow state. ($69)

4. CBD:

cbd

Because with five kids and a powerhouse of a wife, I need to keep calm in the storm. ($25)

Publicists

Meet Emily Reynolds Bergh: R fem founder, mom of five, lover of vintage shoes, boutique hotel sleeps, and keeper of R business.

1. Amber KRS Black Onyx + Diamond Ring:

amberkrs

I am a sucker for hand-crafted jewelry. Amber Krs is a new client of ours and I have been eyeing her Black Onyx diamond ring. It screams unique, powerful, and has a touch of femininity; her art is all so clean and thoughtful. This is a bit over the $100 budget but you can make payments, that counts right? ($325)

2. Triangle Diamond Stud Earring From Robin Haley:

robin haley

Of course, I am also a super fan of Robin Haley Jewels too. The diamond triangle studs have my heart! ($97)

3. Flamingo Estate Tuscan Rosemary Soy Candle:

 

candle

Recently gifted to me for my birthday by the incredible Julia Hefflefinger, I cannot stop smelling this candle and thinking someone is making me homemade focaccia drizzled in olive oil and crisp rosemary. It’s also one of Oprah’s favorite things too! ($45)

Publicists

Meet Julia Heffelfinger: R recipe creator, editor of all things that make our hearts melt and crave.

1. Papier Scallop-Rimmed Stationery: 

publicists

In a time when email and texting are the norms, I love sending and receiving a little personalized note in the mail. It’s even more fun when you have cute, personalized stationery to write it on! ($28/10 cards)

2. Food52 x Green Pan Skillets:

skillets

I’ve been eyeing these nonstick skillets from the Food52 x Green Pan collaboration for a long time. I just love the gold handles and fun colors—so much more visual and fun than your typical black skillet. (8-inch & 11-inch skillets/$92)

3. Farmhouse Pottery Paper Towel Holder:

paper towels

Your paper towels now deserve a spot on the countertop thanks to these boldly-painted wood holders from Farmhouse Pottery. I have my eye on the ochre one! ($68) 

4. Piped Edged Hand Towels:

hand towels

I love the subtle pop of color in these plush bath towels. ($58)

Publicists

Meet Kat Fleischman: R newest publicist and Miami heat Latina, mama to be is a pizza lover who also lives by the sea (and we’re jealous!).

1. The SIll Plant Subscription:

plants

All I want for Christmas, Hanukkah, and all the things is this Classic Plant Subscription because plants make me happy! ($55-65)

2. Mini Portable Printer:

printer

Second on my list is this cute little porta printer, because everything small and cute, and also portable, is just better! ($70)

3. Portable Charcoal Grill:

charcoal grill

Grill girl grill! If Santa is in a grilling mood, get mama these coals! ($30)

Publicists

Meet Holly Cowan: R mom of three, grammar gal, and editor of all things content.

1. Teva Flip Flops:

flipflops

As a southern girl, I love a good pair of flip flops and these are the best. They’re cute enough to wear anywhere (which I do) and they come in a variety of colors (I may have them all). Plus, they’re made from recycled material and when you’re ready to retire them, send them back so they can be recycled again into running tracks, playgrounds, and more. Pretty cool! ($25)

2. Oversized Super-Soft Plush Throw:

plush

I love to curl up with a good book and this throw is my go-to for coziness. It also comes in all kinds of fun designs to suit your mood, hobbies, or the season! ($22)

3. Kindle Unlimited Subscription:

kindle

To make sure I have an unending supply of those good books that I mentioned above, I love my Kindle unlimited subscription. You can use it on any device with the free Kindle app. It makes a great gift and is on sale for the holidays. ($80 for a 12-month subscription)


PR

So You Think You Need PR?

PR

So You Think You Need PR? What Does That Really Mean and What Are You Signing Up For?

You’re an entrepreneur, a start-up, a small business, or a non-profit and you’ve been told you need PR to take your brand to the next level. But what exactly is PR? And if you enlist these kinds of services, what can you expect? Most importantly, how exactly can PR help your brand? 

Here's R take on all these questions.

PR Defined

Most people assume that public relations (PR) is the same thing as marketing, but the two are actually very different. The goal of PR is to influence, engage and build a positive relationship and/or image with your target audience through:

  • Corporate communications
  • Crisis communications
  • Investor relations
  • Media relations
  • Influencer relations
  • Reputation management
  • Event promotions

You’ll use tools such as press collateral, editorial placements, social media placements, media and influencer outreach, and list development as well as sponsorship and partnership coordination to do so.

The goal of marketing, on the other hand, is is to build awareness of and to promote/sell your product(s) and/or service(s) through:

  • Brand marketing
  • Advertising
  • Content
  • Search engine marketing
  • Social media marketing
  • Targeted marketing campaigns
  • Conference and trade shows

Marketing uses tools such as sales collateral, blogs, websites, email, and direct mail to achieve that goal.

Clear as mud? The main difference is twofold. One, PR is typically not paid and thus requires cultivating and maintaining relationships with media and influencers. And two, as such you lack some control over the narrative with Public Relations, however it is often seen as more credible.

What You Can Expect from a Public Relations Firm

When you enlist a PR firm, they will help you to engage with your audience and maintain a positive public image using their expertise and relationships with media as well as influencer contacts to ensure your message(s) is covered in the right places at the right time. We R a boutique PR firm that has a number of benefits over large agencies including:

  • Area of expertise – Boutique PR firms are focused in a particular area of expertise. For example, R firm lifestyle brands including those in the restaurant, retail, hospitality, health and wellness and startup industries.
  • Personal touch – Large agencies often woo clients with senior staff and then pass you off to a junior team. With a boutique PR firm, you work with exactly the team you signed on with from beginning to end. What’s more, small businesses usually equal small fish for the large agencies and the amount of time spent on your Public Relations may reflect that. Yet you’re always number one with us!
  • Less bureaucracy – The larger an agency is the more bureaucracy you’ll likely find.  Boutique PR firms have more freedom to be collaborative, responsive, and adaptable to your needs, more like an extension of your own team. And here’s a secret, many boutique Public Relation firms, like Rs, are run by PR professionals who’ve left large agencies so they could get back to the work they love on their own terms!
  • More budget-friendly - Large agencies may charge upwards of $500 an hour, however, boutique Public Relations firms may charge as little as $150 an hour. In addition to hourly billing, you may also have the option of a Public Relations retainer which is a lump sum that you pay for services each month. The amount paid depends on how much work you need to meet your PR goals and your budget – again also tack on overhead costs for larger agencies. R firm is mindful of budget for our clients and, in fact, offers a 6-month program known as Launch which includes developing a brand identify, PR plan and campaign for smaller brands who qualify.

Benefits of PR

There are so many benefits of PR, but at the same time, they depend on your goal(s). That’s why we always start with a Discovery Call because once we get to know you and learn your goals, we can create a proposal with a customized service outline that details the specific benefits of PR for your brand. But, in general, the benefits of Public Relations include:

  • Increasing brand credibility
  • Enhancing online presence
  • Increasing brand awareness and positive brand image
  • Increasing profits, sales, and leads

For R help with your PR, learn more about our public relations services. Or, schedule your FREE Discovery Call Today!

PR


Gift Guide for Your Foodie Friends

Can you believe the holiday season is just around the corner? I know it’s still considered fall, but before you know it we’ll be in December and as some say, if you’re not early, you’re already late! If you have a food-obsessed family member or friend you’re shopping for, we’ve rounded up some awesome options like barbecue delivered to you, cookbooks to up your recipe game and plant-based probiotics to easily boost your diet.

We would love to be considered for any upcoming editorial coverage that may fit your needs for the holiday season! Would you please reach out should you need anything or have any questions? Thanks!

Davila's BBQ

Davila's BBQ,Seguin, Texas's barbecue from award-winning, third-generation pitmaster Adrian Davila, is offering to ship their 'cue to you! Through Goldbelly, you can order their amazing mesquite-smoked beef brisket, pork ribs, lamb ribs, and more right to your door from anywhere in the country. Davila balances sweet and smoky heat with a distinct Latino influence, characterized by Native American cooking techniques from the South Texas region. Perfectly pre-seasoned and smoked, all you have to do is throw them in the oven! 

Davila not only keeps the tradition of the past alive in his restaurant but also in the pages of his cookbook, Cowboy Barbecue: Fire & Smoke from the Original Texas Vaqueros. In the book, he passes down the traditions of the vaqueros, the Latin American cattle herders who once roamed the plains of Texas and Mexico, and shares the stories of the Tejano community through food. 

 

Visit them today!

418 W Kingsbury St; Seguin, Texas

www.davilasbbq.com

830.379.5566

Tuesday through Sunday: 11:00 a.m. to 8:00 p.m. 

Closed Monday 

 

Peg Leg Porker

Peg Leg Porker, Nashville’s must-stop barbecue spot for locals and tourists alike, will ship their 'cue to you! Through Goldbelly, you can order their amazing barbecue and more right to your door from anywhere in the country. Owner Carey Bringle’s BBQ is known for its addictive sauces and juicy, smoked-to-perfection pork ribs that are drenched with a spicy dry rub after they are cooked. Perfectly seasoned and smoked, all you have to do is throw them in the oven!

Not only that, Bringle is the only award-winning pitmaster and Bourbon ager in the world. To get his bourbon’s signature flavor, he starts with a Tennessee bourbon. Then, he filters it through hickory charcoal that he burns down in his pits at Peg Leg Porker. Working with smoke every day, Bringle understands it just like any other ingredient and uses its smoothness to add depth in barbecue and bourbon. His signature series features a 4-6 Year White Label, 8-Year Grey Label, 12-Year Black Label, and a 15-Year Pitmasters Reserve Tennessee Straight Bourbon. Learn more here.

And last, whether you’re a senior stoker of the flames or find your skills to be lack​​ing, Bringle’s guide, BBQ for Dummies, teaches you the ins and outs of everything you need to be a professional pitmaster. It features over 50 recipes for marinades, rubs, injections, sauces, and more, plus the book provides tried-and-true advice on barbecuing and smoking. If you’re looking for a guide that shows you how the pitmasters really do it, look no further to unlock the secrets of great barbecue. 

 

Visit them today!

903 Gleaves St; Nashville, TN 37203

peglegporker.com

615.829.6023

Monday & Tuesday: 11:00 a.m. to 9:00 p.m.

Wednesday through Saturday: 11:00 a.m. to 10:00 p.m.

 

Small Town Cultures

When it comes to versatile, yet delicious plant-based ferments, Small Town Cultures is the way to go. Lake Placid, New York native and Founder, Cori Deans, began the business creating turmeric kimchi, fermented jalapeños, pickled red onions, preserved Meyer lemons, and more, initially for her inner circle and then in local farmers’ markets. Now the woman-owned, family-run business has expanded to shops all across the country. Top your tacos with their fermented sliced jalapeños, pop some chopped, fermented Meyer lemon on your fruit parfait, or give some bite to your next burger with their raw, fermented red onions. You can treat your tastebuds while catering to a sensitive stomach at the same time, improving both your health and mood through clean, healthy foods. For a location near you, try their “Find Us” locator.

 

Learn more about them!

https://www.smalltowncultures.com/

Instagram: @smalltowncultures


improve customer experience

7 Ways Public Relations Can Improve Customer Experience

improve customer experience

While there are many aspects of the customer experience, there’s one thread that links them all: communication. It’s the key to your customer relationships. And there’s no better way to build and nurture those relationships than through the strategic communications power of public relations (PR). It just so happens that PR is our specialty and we can show you just some of the ways it can help improve customer experience.

  1. Creating Your Narrative – Your customers need to be aware of your brand’s positioning as well as the benefit and value of your product/service in a way that resonates with them. PR can help you relay those messages effectively and consistently across multiple channels.
  2. Understanding Your Customers and Your Market – A big part of PR is knowing who your customers are, where they are and what drives them. Armed with that information, you can develop PR strategies that make sure your brand is in the right place at the right time with the right message.
  3. Using Customer Feedback to Your Advantage – A customer satisfaction survey is no longer the only way in which you’ll gain feedback from customers. It’s still important, for sure, but now you’ll receive customer questions, praises and complaints (hopefully not) through a number of channels including social media. PR is crucial here, in not only controlling the narrative – promoting the positive, anticipating needs and addressing concerns – but also in presenting an open, transparent and timely image of your brand.
  4. Showing Your Customers The Way – Through the customer experience that is. Your buyer’s journey likely has multiple steps and PR can help you direct your customers through those steps with communications tailored to provide the information they need when they need it. 
  5. Keeping Customers Engaged – Once your customer buys, that shouldn’t be the end of the story. PR can also help you keep them engaged by making sure they are in the loop on new offerings, updates to your products/services and your brand as well as by providing content that’s relevant to them.
  6. Navigating a Crisis – Whether it’s a problem with your product/service, an issue in the industry, or an unforeseen event like COVID-19, crises can and will happen. In these circumstances, PR can literally be your lifeline with customers. The right PR communications strategy can help you effectively share information, address the impact to your customers, and let them know how you’re remedying the issue(s).
  7. Building Relationships Beyond the Customer – Direct communications with your customers is important, no doubt. But there’s a credibility that comes with your brand being presented in a positive light through outside sources as well. That’s why relationships with the media as well as influencers are so important. Cultivating as well as maintaining those relationships is a key component of PR.

R team has expertise in the restaurant, hospitality, retail, health and wellness, business, non-profit industries and works with lifestyle brands in Nashville, Austin, San Antonio, New York, or anywhere in between. We’d love to help improve your customer experience with PR. Learn more about our public relations services. Or, click HERE to schedule your FREE discovery call today!


PR buzzwords

R Frequently Asked Questions on PR Buzzwords

PR is all about generating ‘buzz,’ and perhaps that’s why there are so many buzzwords in the public relations space. But with that comes just as many questions and we always want R clients (and potential clients) to be in the know. So, we’re clearing up any confusion on what PR is, how it works and how it can benefit your brand with these FAQs.

What is public relations (PR)?

In general, public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups and people it serves. As such, PR is often referred to as ‘free advertising’ because it primarily includes earned media such as:

  • Mentions in the news as well as reviews
  • Positive comments from customers on social media
  • High organic rankings on search engines

How is PR different from marketing? 

The short answer. The primary difference between the two is that marketing is focused on promoting a specific product, service or idea; and increasing sales, while public relations is focused on maintaining a positive reputation for the company overall. Check out our recent blog to learn more.

What do PR people do?

People who work in PR have many different titles, but the goal is one and the same; to create and maintain a positive public image for their employer or client. They use techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. For example, R PR services include:

  • Campaign development and management
  • Media relationships
  • Influencer relationships and marketing
  • Media training for staff
  • Content creation
  • Pitching
  • Traditional and digital media placements
  • Editorial advance placements
  • Community partnerships

What are the benefits of PR?

There are a multitude of benefits for brands that implement effective PR strategies. We could go on for days, and that’s why we always start with a discovery call. Because once we get to know you and learn your goals, we’ll create a proposal with a customized service outline that details the specific benefits of PR for your brand. But, in general, the benefits of PR include:

  • Increasing brand credibility
  • Increasing brand awareness and positive brand image
  • Increasing profits, sales and leads
  • Enhancing online presence

What is lifestyle PR?

Practitioners who work in lifestyle PR, like R firm, specialize in brands within industries that include restaurant, hospitality and retail as well as health and wellness. All of the same PR goals, strategies and techniques still apply, but this segment of PR tends to focus on the things people aspire to have, to achieve or to maintain a certain lifestyle and the brands that can help them achieve that. Success in lifestyle PR requires a more inherently relatable and personal approach, which is why we love it so much!

What is the price of PR?

Large PR agencies may charge upwards of $500 an hour for their time, however, smaller agencies or consultants may charge as little as $75 an hour. The average hourly rate at a larger PR agency is currently between $150-$250 per hour. R founder, Emily Reynolds Bergh, explains the value boutique PR firms can offer, “As a small business, we are mindful that not everyone can spend big when it comes to PR. So, we also have lower budget options in which clients can apply. One is based on promoting a specific project. The other is designed to support a solo entrepreneur for 6 months by developing their reach and brand identity, as well as a PR plan and campaign to launch them into the market in which they seek to connect. The end game is long-term relationships, not just a mass press release. And that provides ongoing value for your brand (and us).” Learn more about PR pricing in our recent blog.

What is a PR retainer? 

In addition to hourly billing, you may also have the option of a PR retainer for the services you need. A PR retainer is a lump sum that you pay to the public relations agency or professional each month for their work. The amount paid depends on how much work you need to meet your PR goals and your budget, so it’s important to be specific about both in your preliminary communications. Your monthly statement should itemize any work performed as well as any expenses that were not included in the retainer. You should also be able to request the right to approve any expenses over a certain amount before they are incurred.

What is Newsjacking?

When hiring a publicist, one technique in which you want to make sure they are skilled and experienced is newsjacking. Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure. Brands create related blog content and social posts to instantly reach a wider audience. Essentially, if you see an article written about a competitor or someone with a similar brand, you can have your publicist reach out to that media contact and ideally get your brand included in a similar story or an update to the one you may have seen! How cool is that?

For R help with your PR, learn more about our public relations services. Or, click HERE to schedule your FREE discovery call today!


pr and marketing

What's the Difference Between PR and Marketing?

pr and marketingYou’d be surprised how often we are asked about the difference between PR and Marketing. So often, in fact, that we’re dedicating this entire blog to it! Many people believe that public relations (PR) and marketing are one and the same. But while they are both essential components of your brand’s communications strategy, that’s where most of the similarities end. Here’s how PR and marketing truly differ and how impactful each can be for your brand.

The Particulars of PR

The Public Relations Society of America (PRSA) defines PR as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The goal of PR is to influence, engage and build a positive relationship and/or image with your audience. Some of the tactics commonly used include:

  • Corporate communications
  • Crisis communications
  • Investor relations
  • Media relations
  • Influencer relations
  • Reputation management
  • Event promotions

PR tools typically include:

  • Press collateral 
  • Editorial placements
  • Social media placements
  • Media and influencer outreach and list development
  • Sponsorship and partnership coordination

More on Marketing

The American Marketing Association (AMA) defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The goal of marketing is to build awareness of and to promote/sell your product(s) and/or service(s). Some of the tactics commonly used in marketing include:

  • Brand marketing
  • Advertising
  • Content
  • Search engine marketing
  • Social media marketing
  • Targeted marketing campaigns
  • Conference and trade shows

Marketing tools typically include:

  • Sales collateral
  • Blogs
  • Website
  • Email
  • Direct mail

How PR and Marketing Differ

PR and marketing are most effective when used together as part of an overall communications strategy because they serve different but equally important goals. That said, two of the primary differences in PR and marketing are:

  1. The relationship required with media and influencers
  2. Control over the narrative

Traditional PR is typically not paid (see our previous blog on Earned Media versus Paid Media) which makes relationships with the media as well as influencers so important. Most brands neither have the time nor the expertise to cultivate and maintain these relationships, which is where R firm comes in. We have incredible direct media contacts and use that bridge to ensure your message(s) is covered in the right places at the right time.

In marketing, you pay to play so to speak so those relationships aren’t necessary AND you have full control over the narrative. Take advertising for example; the publication will place your message (ad) in the size you select, on the date(s) you select and repeat it in the frequency you select based on your budget.

You don’t have as much control over the narrative in PR. Even if you get the coverage, you’re not guaranteed the message will be exactly as you would like it to appear. Again, that’s where R expert team comes in, we know the ins and outs not only in getting covered but in getting your message conveyed in the most positive and appealing light.

For R help with your PR, learn more about our public relations services. Or, click HERE to schedule a FREE discovery call today!