Our Team's 2025 New Year's Resolutions

As 2024 ends, everyone is making New Year’s resolutions that can help guide them through 2025 toward their goals for the year. And we’re no different here at R Public Relations. A brief look back at 2024 shows a year of growth and amazing opportunities for us. We R proud to have racked up a long list of awards and participated in national press, taking R business to the next level.

New departments were developed within R team, including a culture squad and a marketing team, and we welcomed R first client and a team member from the UK.

After a fantastic year full of change and opportunity, we’re excited to look ahead at R New Year’s resolutions for 2025 and how they’ll help shape R future!

Growing R Presence in R Favorite Industries

The world of public relations (PR) is vast. There are all manner of industries that benefit from working with a PR team like Rs. We have clients in many industries, including business, technology, nonprofits, and retail. Meaningful partnerships in all of these industries allow us to help grow and maintain brands that align with R team’s own passions.

As we look to 2025, one industry in which we plan to boost R presence is the travel industry. Travel is more publicized than ever before, from travel TV shows and YouTube to influencers. And with travel volume expected to only grow in the coming year, we want to step in to fill a gap in travel PR to ensure that brands R able to reach experience-motivated individuals in the right ways.

Expanding R Client Base

A new year means new growth for most businesses—including Rs. Throughout next year, we’ll be working to expand R client base in several different ways. This includes bringing on both U.S.-based and international clients across industries that are looking for bold and clear branding.

With the expected growth of small businesses and the upcoming generation of business owners in Generation Z, we’re looking forward to bringing on new clients throughout 2025 who are seeking a trusted and creative PR partnership that’s in line with their goals.

Leaning into R Strengths

R New Year’s resolutions would be incomplete without touching on the strengths of R team. As a PR firm, we know exactly what we bring to the table for every client we work with—from highly personalized client work to a team-wide passion for the work we do.

But R strengths don’t stop there. In 2025, we’ll continue to nurture R positive workplace environment by allowing R intentional communication and creativity to guide R work. With the internal development of R team over the last year, maintaining a positive environment not only empowers R team but also allows us to continue R best work in making your business R business.

As a one-stop shop for all of R clients' needs, we’ll continue to provide high attention to detail and create campaign approaches that meet and exceed each client's expectations.

For expert PR help in 2025, reach out to R team for more information.

by R Public Relations Firm

The Beauty of a Brand Audit for Strategic Planning

In the words of Steve Forbes, Chairman and Editor-in-Chief of Forbes Media, "Your brand is the single most important investment you can make in your business." An organization's brand is a holistic representation of all it is and all it hopes to be.

One crucial, time-tested way to examine these communicated and perceived messages and their impact on the organization and its public perception is by conducting a brand audit. This evaluation can be a tool for all businesses, small or large, to ensure that stakeholders and key audiences receive and interpret their goals as intended.

Accordingly, the information included in these audits is critical for the organization's broader vision and strategic planning. 

What is a brand audit?

Before we discuss how a brand audit can strengthen strategic planning efforts, it's necessary to understand what it is and what it is composed of.

According to Indeed, "A company uses a brand audit to evaluate how its brands or products are positioned in its markets. Brand positioning is how a customer recognizes or recalls your brand and where your brand fits in an overall market. The audit reviews data to identify areas where your company can improve its brand's positioning and overall performance."

An audit can include a vast array of information, but its purpose is always to assess the brand's identity, strengths, weaknesses, opportunities, threats and goals.

At R Public Relations (RPR), our brand audits are comprised of numerous diverse components, including mood boards, tone and marketing assessments, SWOT analysis, value propositions, target audience personas, stakeholder analysis, key trends and timelines.

When developing client audits, we ensure that our findings speak to the brand's visual identity, mission, tone, alignment with audience expectations, perception from customers and of competitors and consistency across all communication channels.

Importance of a brand audit

This data is what makes a brand audit so impactful and dynamic.

Today, industries and markets worldwide face an increasing number of competitors and an influx of noise with the potential to muddy messaging and make brands of interest more difficult to find.

Offering top-of-the-line products and services is no longer enough. To truly make an impact, organizations must ensure their branding is clear, consistent and impactful, and brand audits are the optimal way to accomplish this. 

According to Aprimo, the research conducted for a brand audit mindfully explores the brand's position in the market, allows a company to assess, enhance and elevate its messaging, and covers all aspects of the brand experience. This allows a brand to uncover its strengths and weaknesses, clarify its identity, develop a competitive advantage, digest customer insights, evaluate market trends and strengthen its strategic planning.

Bolstering strategic planning efforts

Of the benefits a brand audit presents, its ability to inform, streamline and enhance an organization's success strategies is most important.

Within the strategic planning process, a brand audit can provide insight that guides development, marketing and audience engagement decisions. Furthermore, it clarifies the organization's direction and consistency among team members and help set measurable growth goals. It ensures all actions are aligned in purpose and process and expose weaknesses or gaps in the brand preemptively.

One example of an organization effectively using a brand audit to inform its strategic planning is Coca-Cola. The beverage giant audited ever-evolving consumer preferences and market trends, revealing a developing desire for healthier options within the beverage industry. In response, Coca-Cola set its sights on diversifying and expanding its products to feature more health-conscious options like Coca-Cola Zero Sugar and Diet Coke.

Decisions such as this can help businesses remain relevant despite the dynamic desires of modern consumers.

Without conducting brand audits, organizations would be less capable of proactively identifying these threats and opportunities and may instead need to respond to changing markets reactively.

The more precise insights, brand alignment and marketing strategies an audit can produce are invaluable as they're the tools that enable organizations to position themselves for long-term success.

For more information on how your organization can benefit from a brand audit, schedule a meeting with RPR today, where R business is your business.

by R Public Relations Firm

How Marketing and PR Can Support Each Other

People often think that marketing and public relations (PR) have a sort of frenemy relationship dynamic where they compete for the same goals. That is actually far from the case. Marketing and PR are like opposite sides of the same coin, with their own methods and strategies that are both designed to help brands succeed.

What Exactly is the Difference between Marketing and PR?

So, where is the distinction between marketing and PR? It all comes down to their respective goals and the strategies used to reach them. Take PR, for example. In PR, the goal is to shape consumer perception regarding the brand, build up their credibility and foster relationships within the community. We do this by reaching out and creating partnerships with influencers, event sponsorships, storytelling through media coverage and community engagement events.

This, of course, differs from marketing, as the goal is to create leads, improve ROI and ultimately help increase sales. This is done by utilizing SEO (Search Engine Optimization), crafting engaging social media campaigns, creating quality content that can be used on multiple platforms, and curating effective email marketing campaigns, to name just some of the types of marketing avenues commonly used. Each of these campaign strategies aims to place the brand in front of its target audience and convert them to customers. 

Why Should You Focus On Both?

After learning the differences between marketing and PR, some people often think that they only need one or the other to take their brand to the next level. However, by just focusing on one rather than both collectively, you are missing out on an even greater potential. When you have an effective marketing and PR approach, the two work in tandem to craft a favorable public perception that holds credibility within the community while simultaneously promoting products or services that meet your target audience’s needs.

Additionally, the two working together can create a more cohesive brand image and give you more touchpoints with your target audience, i.e., more opportunities to earn their trust and convince them why your brand is a must-have over your competitors. If you want to take your brand to the next level, contact R experienced team for a discovery call today, and we’ll start strategizing your next integrated marketing and PR campaigns!

by R Public Relations Firm

PR checklist: Six ways to end the year on a high note

Many know the saying “new year, new me,” but few business owners apply this sentiment to their public relations strategies. Whether in life or business, the end of the year is the time to reflect on your accomplishments of the past year – accounting for each success and opportunity for growth.

As 2024 comes to a close, it’s essential to take a proactive approach to new beginnings and use the last several weeks of the year to get a head start on the upcoming season. This will allow you to maximize your efforts in current and forthcoming years, particularly concerning PR.

Though there are many ways to approach end-of-year planning, we recommend adding these tried-and-true actions to your PR checklist to ensure your campaigns end the year on a high note and are ready to do the same next year.

1. Look back to move forward

Review relevant materials from the past several months, reflect on what went well, and note what should be adjusted. To further develop and flesh out your efforts, you must thoroughly understand the results and why you received them. Does your messaging resonate with your audience? Did you get more or less traction on an announcement than you expected? While it’s important not to dwell on the past, it’s crucial to understand it so you can move forward confidently.

2. Set clear, SMART goals for the year ahead

According to Forbes, “Without concrete goals, you are essentially shooting in the dark trying to improve.” That is where S.M.A.R.T. objectives come in. These goals are specific, measurable, achievable, relevant and time-bound, allowing you and your team to focus, assess and pivot goals as needed.

S.M.A.R.T. goals are:

• Specific, featuring outcomes and action steps all team members are aligned on.
• Defined by quantitative objectives. This data and its collection methods are predetermined and measurable.
• Realistic and straightforward, so team members remain energized and enthusiastic.
• Aligned with the organization’s overarching goals.
• Bound to a deadline.

3. Assess potential tactics

Once you’ve set the appropriate goals, it’s essential to research the PR tactics that may be right for you. Whether influencer relations, media relations, event execution, press releases, op-eds, digital content or a combination of all these and more piques your interest, there is an approach that is right for your business. Maybe your organization hasn’t invested in PR before, or perhaps it has used the same handful of strategies for the past several years, but taking this time to research modern and traditional techniques can benefit you nonetheless.

4. Develop a plan

Intentional research ultimately leads to productive planning. Determining your goals and potential tactics of interest will allow you to collaborate and craft a plan to ensure that you’ll enter the new year with direction, enthusiasm and purpose. 

5. Maintain momentum

Until the new year begins, be sure not to put your PR efforts on hold. Continuing to pitch media and engage with your audiences through social media, blog posts and e-newsletters will keep you at the top of their mind throughout the busy holiday season. Be sure to announce any significant announcements after the new year, though. Doing so will ensure your big news isn’t lost in the holiday buzz.

Consider crisis communication planning

In today’s environment, it is crucial to consider that a crisis can happen to any person, group or organization at any time. As 2024 approaches, we recommend viewing crisis planning as a proactive business tool rather than a reactive one. Though the hope is always that a situation does not occur, we believe that adding crisis communications to your checklist, identifying any potential points of contention and using preparedness to your advantage will help you move from year to year with greater ease.

For expert help creating a PR checklist tailored to your business, schedule a discovery call with RPR today.

by R Public Relations Firm

PR Tips for Election Season: Getting Your Story Heard

Election season can be a notoriously challenging time for brands looking for media coverage. With the airwaves, newspapers, and social media feeds dominated by political candidates, debates, and polling data, it’s easy for non-political news to get lost in the shuffle. That means fewer media hits for your brand. Here’s how to cut through the clutter and get your story heard.

Know the Landscape During Election Season

Election seasons usually follow predictable patterns: from the intense candidate debates to voter turnout campaigns and, eventually, the final Election Day push. Media outlets focus heavily on political coverage, leaving limited room for non-election stories. If your brand wants to gain media traction, you need to understand the competitive media landscape and adjust your strategies accordingly. 

If your brand operates in the political or social spheres, you might find natural opportunities to insert yourself into ongoing election conversations. However, for other industries, it’s important to understand how to pivot accordingly and mind your niche.

Get the Timing Right

The key to getting media attention during election season is relevance. Brands that align their messaging with current events without forcing a connection are more likely to capture journalists' attention. Ask yourself: How can your brand or product speak to the issues people are talking about right now?

For example, a tech company could share insights into how technology shapes elections or discuss cybersecurity concerns. A healthcare brand might offer expert commentary on healthcare policy debates during the election. Even lifestyle brands can get in on the action by aligning with cultural trends sparked by election season, like promoting unity.

Position Your Brand as Break from the Buzz

Journalists are always on the lookout for non-election stories that provide a break from the intensity of the political news cycle. Position your brand as a breath of fresh air. For instance, a wellness company might pitch a story on stress relief during election season, helping people cope with the intensity of political coverage. This connects to the current climate and presents a relevant and helpful angle.

Audiences are more likely to engage with stories about upcoming events or actionable thought leadership that addresses business challenges. Content with a clear call-to-action or next step for readers usually stands out in a crowded media landscape.

News that provides a refreshing break from the election buzz, like positive community impact stories, can also resonate with both reporters and audiences experiencing election fatigue. So, lean into authentic storytelling to engage audiences with content that gives them a break from election year noise.

Stay Focused and Keep it Local

To stand out, you should stay focused on your message and make sure you keep it local. Localizing your content can give it a better chance of breaking through. Tailor your message to address the unique challenges, events or opportunities in the local area. Whether highlighting a community partnership, supporting a local cause, or discussing a regional issue, focusing on local relevance can make your pitch more appealing to journalists and more relatable to audiences.

Zeroing in on your brand's core message and giving it a local angle will increase your chances of standing out in the crowded media space during election season. It’s a strategic way to ensure your story feels both timely and meaningful to your audience.

It Easy for Journalists to Say Yes

When reporters are inundated with political content, your media pitches need to arrive early and be consistent. Election cycles can create unpredictable news moments, so having your pitch ready to go at just the right time can help make your story an easier sell. 

Reporters appreciate pitches that are easy to execute. When crafting your pitch, provide clear, concise information and make sure it’s newsworthy. Also, high-quality images and readily available quotes can make your story more appealing to time-strapped journalists.

Providing data, research, or quotes from experts can also add credibility to your pitch. For instance, offering insights into how your brand or industry responds to election-related issues—such as economic uncertainty or shifts in consumer behavior—can lend weight to your story.

Call in the Professionals

While many companies attempt to manage their PR efforts in-house, there often comes a point where the expertise and resources of a dedicated PR firm are needed to evolve your brand to the next level. Election season could be that moment for your brand. 

Don’t be afraid to ask for help. It could be the difference between the coverage you want and need and no coverage at all. PR firms invest a great deal of time in building valuable relationships with the media. They can leverage those relationships to help tell your story. PR firms also have their finger on the pulse of the latest content trends. Let them use those insights to help you find the right angle for your pitches. 

While election season can make quality media coverage harder to come by, with the right strategies, brands can still thrive. You can cut through the noise and secure valuable media coverage by aligning with timely topics, offering fresh perspectives, and making life easier for journalists. For more information on getting media during election season, schedule a meeting with RPR today.

by R Public Relations Firm

5 Common Media Missteps and PR Tips to Help You Avoid Them

It happens to the best of us. Even the most seasoned PR professionals can stumble into some scary media missteps. And the consequences can leave brands scrambling to recover. To help keep your message clear and your reputation intact, here’s a look at the five most common media mistakes PR pros encounter—and the PR tips you need to avoid them.

1. Ignoring Your Audience’s Interests

The Mistake: Crafting a message solely from the company’s perspective rather than focusing on what the audience cares about will land you in hot water every time. When brands speak to the audience instead of connecting with them, the message often misses the mark, resulting in disengagement.

PR Tip: Audience research should be the foundation of any PR campaign. Use tools like Google Analytics or audience surveys to gain insight into demographics, preferences, and needs. Build your messaging around what the audience values, not just what the brand wants to say. For instance, a brand launch may seem important internally, but it could fall flat if it doesn’t address why customers should care.

Ultimately, you want to engage your audience with authentic and meaningful content and messaging to boost your visibility and build brand loyalty. 

2. Sending Out Impersonal Pitches

The Mistake: One-size-fits-all pitching is the kiss of death in PR. Generic pitches lack the personalized touch that journalists and editors expect, which can hurt both the immediate pitch and long-term relationships with media professionals.

PR Tip: Research each journalist’s beat and previous articles to understand their interests and angle your pitch accordingly. Use the first line of your email to demonstrate this knowledge and highlight why your story fits their current coverage. This thoughtful approach stands out in an inbox of impersonal pitches and builds respect and trust over time.

3. Skipping Crisis Management Preparation

The Mistake: Hoping a crisis won’t happen isn’t a strategy. Brands that lack a crisis communication plan often face added chaos and confusion when an issue does arise, leading to poor handling and even brand damage.

PR Tip: Proactively build a crisis management plan. Identify potential risks, designate a spokesperson, and prepare key messages that align with the brand’s values. Assign roles within the PR team so everyone knows their responsibilities, ensuring swift and unified responses. Consider conducting regular media training for the designated spokesperson to keep them prepared for high-stakes situations.

4. Missteps in Timing

The Mistake: Timing can make or break PR pitches and campaigns. Launching an announcement on a holiday weekend or during a significant event can bury even the best stories, while missing timely opportunities can cost your company brand visibility.

PR Tip: Be strategic and pay attention to the calendar. If you plan campaigns to coincide with relevant holidays, seasons, or trending topics, you can maximize visibility. Also, consider investing in media monitoring tools to keep tabs on what’s happening in your industry, allowing you to jump on relevant moments and trends to gain traction with your audience.

5. Failing to Track and Measure Results

The Mistake: Without tracking metrics and results, PR professionals miss insights on campaign performance. That means it is going to be more challenging to understand what resonates with the audience and improve future efforts.

PR Tip: Begin every campaign with clear, measurable goals, whether that’s earned media hits, social engagement, or website traffic. Use tracking tools to analyze campaign performance and adapt based on the results. This data-driven approach helps refine current strategies and builds credibility with clients by showing the impact of your efforts.

The PR landscape may be filled with potential pitfalls, but with the right strategies, you can steer clear of these common mistakes. Focusing on key basics like timing and personalization can keep your PR efforts effective and your brand’s message clear. Mistakes happen, but these PR tips can help you navigate media challenges with confidence.

For expert PR tips tailored to your business, schedule a discovery call with RPR today.

by R Public Relations Firm

How to Use Multimedia Content in PR

The use of multimedia in public relations (PR) is growing rapidly. Since digital strategies are on the rise, PR efforts are taking on new forms. In our ever-changing world of social media and AI, PR strategies need to be adaptable.

On average, people spend seven hours a day online. It’s no surprise that PR is going digital to keep up with the audiences who get their news and entertainment via social media. Explore how you can mix multimedia in your PR content. 

Types of Content

Images

The use of images and infographics for your PR efforts can elevate your strategy. If you're trying to get a difficult concept across to your audience, a simple infographic might just solve that problem. In a digital world where almost everything is visual, images are essential for a PR campaign to stand out. 

Videos

Platforms like TikTok and YouTube have become a primary source of entertainment for many. Since their conception, these platforms have housed viral content and elements of pop culture. 

Now, video platforms function as search engines, providing searchers with in-depth tutorials or reviews of new products. Video has become so crucial to online news that a study done by the Reuters Institute found that short news videos were preferred by 66% of their sample, and longer video formats were preferred by about half of their sample. Creating video content for important announcements and thought leadership can be an easily digestible avenue for storytelling and engaging your audience. 

Audio

The accessibility element of podcasts makes it an easy plug into your strategy. Podcasts are a great way to reach an audience that is short on time by giving them a quick snippet of your content. Podcasts are also a commonly reputable source, as 51% of new listeners find podcasts trustworthy, according to AdWeek.

Blogs

Written content is one form of multimedia that will never go out of style. Blogs can be used to promote thought leadership, drive traffic to a website, and establish trust with your audience. When creating blog posts, note how incorporating keywords can boost your SEO (search engine optimization) and increase your website ranking in search engines. 

Interactive Content

Let’s not stop there. Take your PR strategy to the next level by incorporating interactive content. This could look like a video game that sums up your content, an interactive website, or a platform that directly interacts with your audience.

Best Practices

Be Authentic

If using multimedia in your strategy doesn’t make sense, don’t use it. Doing what makes sense for your client is the bottom line, so if making a YouTube channel or starting a podcast doesn’t align with the brand, choose another route. 

Storytelling is Key

Building a compelling narrative is paramount to any PR strategy. When instilling multimedia in your PR strategy, keep in mind how it creates a larger story that supports your key messages.

Stay True to the Brand

When creating multimedia content for clients, keep brand elements in mind. If you’re creating a new brand asset for an organization, ensure all branding elements, like logo and brand colors, are represented correctly. 

Keep Track

If a multimedia strategy works for a client, note it. Staying up to date with the results of multimedia content helps inform future strategies and allows you to create content confidently. 

Multimedia content will change as social platforms advance and people’s media consumption shifts. An important aspect of PR to remember is to remain adaptable. In a modern world, it’s essential to adjust your strategy to fit the changing needs of your audience. The use of multimedia is just one way you can adapt and change your strategy for the better.

by R Public Relations Firm

So You Think You Don’t Need a Crisis Communication Expert

Crises happen when you least expect them. When faced with a business crisis, you may be unsure what to do next or how to mitigate damages. Crisis communication experts help businesses overcome these moments of uncertainty and move forward.

What is Crisis Communications?

Crisis Communication is the strategic communication management of a significant event that threatens an organization’s reputation or operations. It involves the development of a comprehensive plan to address the crisis, communicate key messages, and manage the flow of information. 

Crises vary in severity, and this will always affect the communication plan. Some crisis communication plans require multiple steps to alleviate the effects of a natural disaster or manage a business's reputation amid negative rumors. 

Role of a Crisis Communication Expert

The role of a crisis communication expert is to maintain the reputation of a business through a crisis situation. The crisis communication expert will lead any key messaging for your organization to build trust with your audience and manage momentum after the crisis. 

Hiring a crisis communication expert can bring a new perspective to your organization, allowing you to see your crisis from all angles. This avoids any biases and keeps your team aligned on the bottom line. 

R Take on Celebrity Crisis Communications

Recently, our founder, Emily Reynolds Bergh, was featured in a Newsweek article discussing the controversy surrounding Chris Hemsworth’s feature of creator, MrBeast, on his YouTube channel. 

The controversy started with a video posted by Hemsworth titled, “I Put MrBeast To The Test In The Gym,” in which he and MrBeast worked out with friends to see who could burn the most calories in 30 minutes. 

This video led viewers to voice their concerns in the comments. The YouTuber holds the record for the highest number of subscribers on the platform, with a staggering 317 million subscribers as of late September. Although his content is viewed as rather charitable, he has recently been accused of staging his content and hiring a registered sex offender to work with his team. Videos of him using racial and homophobic slurs have also resurfaced amid these accusations.

So, where does this leave Hemsworth? Many PR experts (our team included) have weighed in on the issue, agreeing that this YouTube video may leave many questioning Hemsworth’s decision. Still, it won’t likely cause irreparable damage to his reputation. 

Our years of experience with crisis communications have taught us how to mediate these types of crisis situations. As for the controversy over Hemsworth’s video, we believe that he simply posted the video too soon; much of the crisis could have been mitigated with different timing.

Mr.Beast Controversy and R Founder, Emily Bergh's Statement

"The dust has not settled," Bergh told Newsweek. "The MrBeast controversy is still too new... You need people to know you're sorry. Remain quiet and demonstrate that you’re not trying to deflect.” Bergh continued, “People need to know he actually is looking at himself, his past associations, and actions—not just saying he is."

Recommended Steps for Managing a Crisis

We always recommend implementing the following steps when encountering a crisis situation: stop, apologize, acknowledge what you did and what you can do better, and then make a plan and stick to it. People can see when an apology is fluff, so be authentic when acknowledging your mistake and dedicate time to reflect. These steps help reestablish trust with your key public audiences and avoid contradictory actions. 

Whether you’re a celebrity, international business, or anything in between, it’s vital to consider how decisions affect your public image. You can apply these steps to any similar situation, no matter what kind of business you are. 

If you encounter a crisis, seriously consider if hiring a crisis communication expert is right for you. In most cases, a crisis communications expert will help your business bounce back from a crisis by providing positive messaging guidance and keeping you on track.

by R Public Relations Firm

The Impact of Podcasts on Your PR Effort

Podcasts are growing rapidly, so much so that podcast listeners are projected to reach over 110 million by 2029, according to a study done by Statista. According to Demandsage, there are around 4 million podcasts worldwide as of August 2024. Podcasts cover a vast range of topics and have become a source of news, inspiration, and entertainment for many. The increasing popularity and demand for podcasts are apparent, and industries, including public relations (PR), are accommodating this shift in content. Here are a few ways to use podcasts to your advantage in your PR effort.

Why Use Podcasts for Your PR Effort?

Deciding if podcasts are suitable for your PR strategy can be tricky. According to Forbes, many podcasts only have a couple dozen listeners, but don’t let this discourage you. Even if your listenership is small, the effects can be mighty. When developing podcasts, you have a better chance of reaching loyal members of your target audience. This is only one of the many benefits of incorporating podcasts into your PR effort.

Read on to learn about the various ways podcasts can benefit your PR strategies and campaigns.

1. Thought Leadership

Podcasts are a great way to discuss topics in depth and build trust. According to the Pew Research Center, two-thirds of podcast listeners find podcasts to be a trustworthy source and expect information to be accurate. If you're looking to build authority within your strategy, developing a podcast can be a great way to do so. Showcase your expertise by deep-diving into your niche and becoming a source of truth.

2. Tell a Story

The best stories are told verbally. Podcasts are a great way to deliver content entertainingly and concisely. Podcast content allows you to take control of your narrative and tell stories how you want. Since podcasts are an “owned” platform, meaning you have full control over them, you get to decide how long or short the episode is, your tone and delivery, and any other factors like whether you want to add a video format to your podcast. Not to mention, consumers find podcasts easy to consume and are more likely to gravitate towards podcasts for long-form content. 

3. Establish Brand Voice

What better way to establish your brand’s voice than giving it an actual voice? When planning your podcast, consider all aspects of how it will enhance your brand. Many podcasts use music to separate sections of an episode or incorporate a Q&A for viewers. Choosing the right person to host your podcast, your podcast title, and any supporting guests are all important ways of conveying your brand's message and building brand awareness. 

4. Reach Your Target Audience

A unique feature of podcasts is that there is something for everyone. If you’re looking to reach a niche audience, podcasts might be the route to take. With genres ranging from comedy and education to business and news, there’s something for all podcast listeners to enjoy. Reaching your desired audience is often a leading goal in PR strategies, so developing a podcast may be an easy solution.

5. Boost SEO 

Podcasts are another medium in which you can plug keywords into your content. Since Google can now audio index podcasts via Google search, your podcasts can appear in search results for your top keywords. You can also include a written transcription of your podcast episodes to share on your website and accompanying blog content for total SEO optimization. 

Podcasts have met consumers' need for easily accessible news, information, and entertainment. Creating a podcast can generate authenticity with your audience and give you a forum to share information and stories. When creating your next strategy, consider the benefits of podcasts. Not only is this trending medium valuable to your brand and audience, but it also makes a lasting impression on your PR efforts. 

by R Public Relations Firm