Influencers have become an essential part of public relations strategy, not just for large brands, but for EVERY brand. In fact, the influencer industry is worth $5 to $10 billion according to Social Media Today which is even more amazing because the word itself was just added to the Merriam-Webster Dictionary in 2019. But, regardless of how new, its ‘influence’ should be taken seriously in helping your lifestyle brand to get noticed. Here’s how they can help, along with 10 of San Antonio’s top influencers.
How Influencers Can Help Your Brand
Early on, influencers were primarily celebrities. But celebrity endorsements can be hard to come by and can be expensive. But there are plenty of ‘regular people’ who have built a rapport with their followers as experts on specific topics or in specific categories through their blogs or social media posts, for example. As such they are seen more like trusted friends or peers with credible recommendations on products/services that they actually use. Influencers can help your lifestyle brand by:
- Improving content strategy – With more avenues for fresh content that showcases your brand.
- Improving brand awareness – Through word-of-mouth which still has high engagement even when advertising is too often tuned out.
- Strengthens brand credibility – Because you’re associated with influencers your target audience trusts.
- Creates hype – Influencers are walking-talking endorsements that know how to attract attention.
- Boosts your SEO – With additional links to your targeted keywords.
San Antonio’s Top Influencers
Certainly, you want to find influencers with a strong following, but they don’t need millions to make an impact. Often, it’s those on a smaller scale (less than 500K) who have the most engaged followers which are perfect for lifestyle brands targeting specific niches or locations. Here are our top 10 San Antonio influencers (in no particular order).
1. @s.a.foodie | 274K Followers
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San Antonio native Amanda Spencer has won Best Instagram Influencer in the Current’s “Best of San Antonio” reader poll. She posts about food, travel, and more.
2. @quemeanswhat | 9,023 Followers
A 7th Generation Texan, Melanie Mendez-Gonzales explores Latino identity in and around San Antonio focusing on education, entertainment, and family life.
3. @stine.eats | 6,989 Followers
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Through her gorgeous photos, you can explore local eats and drinks with San Antonio foodie, Christine Wong, who also can’t resist the occasional fur baby shot.
4. @getfitwithashley | 134K Followers
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This fitness guru, Army veteran, and mom of three is here with fitness and food tips to help others get fit and be their best selves.
5. @SATX-Rated | 17.6K Followers
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Self-described “San Antonio’s Food & Fun Ambassadors,” follow them to learn about all the fun things to do in SA along with where to eat and drink.
6. @sanantoniostephanie | 14.1K Followers
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A finalist in MYSA’s “2022 Your SA Readers’ Choice Awards” for Local Social Media Influencer, she posts about food, drinks, and fun in San Antonio.
7. @alamofoodie | 36K Followers
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Her bio promises “Experiences, bites, booze,” and that’s exactly what you’ll find on this influencer’s Insta.
8. @flicksandfood | 5,457 Followers
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Johnnie is always up-to-date on the latest goings on in San Antonio and beyond.
9. @liveitupsa | 30K Followers
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This influencer explores all the cool stuff to do in San Antonio, as well as sharing delectable eats and boozy treats with some fashion and art mixed in to boot.
10. @goodtastetv | 14.3K Followers
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Emmy-award-winning journalist and one of our fave clients, Tanji Patton, shares food, wine, and restaurant tips not just in San Antonio but all over Texas.
11. @siempre_sanantonio | 13.9K Followers
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One of the top TikToker’s in Texas (2,200,000 likes!!), you can always tell when she on your FYP sharing the next spot to check out when you hear “Hey, friends”!
12.@sanantoniomunchies |45K Followers
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Come to his page for the tasty food finds and stay for the memes and hot takes.
13. @salovelist |15.2K Followers
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From coffee to cocktails, Gabby’s tried it all and shared it on their page. Sometime their chi-oui-nie, Quebec, makes a guest appearance who has their own Insta too, at @badweenie.
14. @socializesanantonio |25.3K Followers
Jesse’s Instagram is puro San Antonio! Celebrating the city’s events and culture through food and fun, he shares all the exciting things happening around town.
15. @jesselizarraras |10.1K Followers
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The former Food + Nightlife Editor for the Current and now the Executive Producer at MySA, Jessica has her finger on the pulse of all things San Antonio.
16. @christina_coker | 23K Followers
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This mom of four and life and style influencer shares the latest style trends along with tips for staying beautiful and fashionable on a budget.
17. @saraharoundsa | 2,672 Followers
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Some of the best spots and best food photography can be found on Sarah’s feed. The San Antonio native knows where to find the hidden gems and local faves.
18. @jazzexploring | 6,787 Followers
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Looking for some travel or fashion inspiration? Jaslyn shares her journey’s via IG, also while dressing really cute!
19. @letsbinge | 4,365 Followers
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Feel like one of the Castillo sisters with all the shenanigans that goes down on their feed and in Instagram story’s.
20. @twentysomethingsa | 27.2 Followers
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Supporting local is what Twenty Something SA is all about! Through socially impactful content they highlighting businesses, creatives and the city’s unique beauty.
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