R PR Firm
San Antonio’s Top Influencers and How They Can Help Your Lifestyle Brand
Influencers have become an essential part of public relations strategy, not just for large brands, but for EVERY brand. In fact, the influencer industry is worth $5 to $10 billion according to Social Media Today which is even more amazing because the word itself was just added to the Merriam-Webster Dictionary in 2019. But, regardless of how new, its ‘influence’ should be taken seriously in helping your lifestyle brand to get noticed. Here’s how they can help, along with 10 of San Antonio’s top influencers.
How Influencers Can Help Your Brand
Early on, influencers were primarily celebrities. But celebrity endorsements can be hard to come by and can be expensive. But there are plenty of ‘regular people’ who have built a rapport with their followers as experts on specific topics or in specific categories through their blogs or social media posts, for example. As such they are seen more like trusted friends or peers with credible recommendations on products/services that they actually use. Influencers can help your lifestyle brand by:
- Improving content strategy – With more avenues for fresh content that showcases your brand.
- Improving brand awareness – Through word-of-mouth which still has high engagement even when advertising is too often tuned out.
- Strengthens brand credibility – Because you’re associated with influencers your target audience trusts.
- Creates hype – Influencers are walking-talking endorsements that know how to attract attention.
- Boosts your SEO – With additional links to your targeted keywords.
San Antonio’s Top Influencers
Certainly, you want to find influencers with a strong following, but they don’t need millions to make an impact. Often, it’s those on a smaller scale (less than 500K) who have the most engaged followers which are perfect for lifestyle brands targeting specific niches or locations. Here are our top 10 San Antonio influencers (in no particular order).
1. @s.a.foodie | 274K Followers
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San Antonio native Amanda Spencer has won Best Instagram Influencer in the Current’s “Best of San Antonio” reader poll. She posts about food, travel, and more.
2. @quemeanswhat | 9,023 Followers
A 7th Generation Texan, Melanie Mendez-Gonzales explores Latino identity in and around San Antonio focusing on education, entertainment, and family life.
3. @stine.eats | 6,989 Followers
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Through her gorgeous photos, you can explore local eats and drinks with San Antonio foodie, Christine Wong, who also can’t resist the occasional fur baby shot.
4. @getfitwithashley | 134K Followers
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This fitness guru, Army veteran, and mom of three is here with fitness and food tips to help others get fit and be their best selves.
5. @SATX-Rated | 17.6K Followers
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Self-described “San Antonio’s Food & Fun Ambassadors,” follow them to learn about all the fun things to do in SA along with where to eat and drink.
6. @sanantoniostephanie | 14.1K Followers
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A finalist in MYSA’s "2022 Your SA Readers' Choice Awards" for Local Social Media Influencer, she posts about food, drinks, and fun in San Antonio.
7. @alamofoodie | 36K Followers
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Her bio promises “Experiences, bites, booze,” and that’s exactly what you’ll find on this influencer’s Insta.
8. @flicksandfood | 5,457 Followers
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Johnnie is always up-to-date on the latest goings on in San Antonio and beyond.
9. @liveitupsa | 30K Followers
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This influencer explores all the cool stuff to do in San Antonio, as well as sharing delectable eats and boozy treats with some fashion and art mixed in to boot.
10. @goodtastetv | 14.3K Followers
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Emmy-award-winning journalist and one of our fave clients, Tanji Patton, shares food, wine, and restaurant tips not just in San Antonio but all over Texas.
11. @siempre_sanantonio | 13.9K Followers
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One of the top TikToker’s in Texas (2,200,000 likes!!), you can always tell when she on your FYP sharing the next spot to check out when you hear “Hey, friends”!
12.@sanantoniomunchies |45K Followers
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Come to his page for the tasty food finds and stay for the memes and hot takes.
13. @salovelist |15.2K Followers
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From coffee to cocktails, Gabby’s tried it all and shared it on their page. Sometime their chi-oui-nie, Quebec, makes a guest appearance who has their own Insta too, at @badweenie.
14. @socializesanantonio |25.3K Followers
Jesse’s Instagram is puro San Antonio! Celebrating the city’s events and culture through food and fun, he shares all the exciting things happening around town.
15. @jesselizarraras |10.1K Followers
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The former Food + Nightlife Editor for the Current and now the Executive Producer at MySA, Jessica has her finger on the pulse of all things San Antonio.
16. @christina_coker | 23K Followers
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This mom of four and life and style influencer shares the latest style trends along with tips for staying beautiful and fashionable on a budget.
17. @saraharoundsa | 2,672 Followers
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Some of the best spots and best food photography can be found on Sarah’s feed. The San Antonio native knows where to find the hidden gems and local faves.
18. @jazzexploring | 6,787 Followers
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Looking for some travel or fashion inspiration? Jaslyn shares her journey’s via IG, also while dressing really cute!
19. @letsbinge | 4,365 Followers
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Feel like one of the Castillo sisters with all the shenanigans that goes down on their feed and in Instagram story’s.
20. @twentysomethingsa | 27.2 Followers
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Supporting local is what Twenty Something SA is all about! Through socially impactful content they highlighting businesses, creatives and the city’s unique beauty.
For R help with using influencers as part of your public relations strategy, Click HERE to schedule a FREE Discovery Call Today!
R Favorite Things 2019
Working as publicists and writers around the holidays is a busy time for us, there are holiday must-have lists, recipes, and private events to be shared. Offering R creativity daily is a fun full-time gig. However, sometimes we have to stop and smell the roses, take a minute or two for ourselves, so we can recharge for our clients and team. This season, in the midst of holiday buzz-building for others, I asked the RPR team to share their own favorite things. It was a true joy to see what everyone shared. Take a peek here, hopefully we inspire you, too from R team to yours!
Julie, International Consultant and Senior Editor
This cookbook, because potlucks are the best way to entertain!
This t shirt- because it’s so comfy and looks cute with any coat, cardigan and scarf.
And this fake awake eye brightening pencil (because kids).
Sarah, Digital Media Guru
Lush: Avo Bath Bomb (because we all need a good bath to relax at the end of the day)
Stila: Stay All Day Liquid Lipstick ( because oops lunch meeting new clients)
William Sonoma: Himalayan Salt Block for Grilling - salmon, chicken, you name it, it will taste better
Jamie Oliver: Mortar and Pestle (because needed)
Benriner: Mandolin Slicer ( watch those fingers but here comes some majorly good gratin)
Rifle Paper Co: Phone Cases ( because they are gorgeous)
Tracy, Senior Editor & Content Specialist
Yeti Wine Tumblers—Hellooooo, glamping!
Smith Teamaker's Meadow Tea—My favorite herbal tea, and a great stocking stuffer. Even the kids love it with honey.
Miir Camp Cup—My husband got me one last Xmas and we both love it so much I'm getting him one this year. It legit keeps my coffee hot for hours, and so far has proved indestructible. Plus, the company uses proceeds to help bring water to those without.
Sonora Candles from Paddywax—They look as good as they smell!
Tamyra Beanie from Prana—How stinking cute is this hat?!
Martha Stewart Spoonula—Nothing fancy, but it's seriously one of my most beloved kitchen utensils.
Condensation Ring—How pretty are these stackable bands from Portland-designer Seaworthy?!
Sukari Baby Facial from Drunk Elephant—The perfect at-home acid exfoliation.
Weighted Throw Blanket—Just me?? I'm totally asking for one this year.
Patagonia Fleece Mittens—Love that they open to fingerless gloves.
Venti Beach Tote—Look at how much it will hold!
Julia, R-ecipe Development, Senior Editor
Norden - Joshua Tree Ceramic Candle I love these! And I use the jars for flowers or a coffee mug when the candle is done :)
Sabre - Teak Butter Spreaders Classic, chic and great for entertaining, making your morning toast or as a prop in food photos!
Kerzon - Feuilles d'Eucalyptus I love things scented with eucalyptus! When I'm cooking all the time and washing my hands, I always need a good hand lotion. This one is thick and creamy and the shea butter is great during the winter.
Vintage Barware Jigger I'm always looking for cool vintage items for my bar cart. I think these mismatched vintage bar jiggers are my next purchase!
Everlane - Shrunken Cashmere Sweatshirt A little more expensive than the others, but I love Everlane cashmere. It's a good price and it holds up well. The cropped cashmere "sweatshirt" is my favorite and looks so cute with high waisted jeans. The red really pops in the winter!
Madison, Brand Ambassador
12-month planner from Bando - These are my favorite planners, I get one every year! Plus, they have cute stickers..who says you can't play with stickers as an adult.
Cotton smock apron from World Market - If you watch Bon Appetit on Youtube, you will notice a lot the editors wearing these. I have one, and I love it! It's a loose fit so you can comfortably wear it over chunky sweaters or sweats.
Beeswax wrap from Bees Wrap - I'm trying to reduce the amounts of single-use plastics I use, I've seen that these are a great replacement for plastic wrap
Minute Mimosa Sugar Cube Trio from Uncommon Goods - This looks so fun.
Copper Planter from West Elm - I love the metallic color of this planter! I have two dogs that are nosy and like to get into all my plants so having a planter that's elevated is a must in my apartment
In-shower body conditioner/exfoliator from Lush - This is one of the best in-shower moisturizers for the cold weather months. It exfoliates your skin while also moisturizing it. It's marketed as one of Lush's "naked" items which means it is packaging-free, again reducing the amount of single-use plastics!
While most of my Christmas faves revolve around my Bambinos Registry plus diaper genies and baby bathtubs, for my little love who is due Christmas Day. Yet, for moi I would choose these beauties:
Pick A Pom hat from Anthropologie: I honestly tell my husband and family - pretty much you could get me a sock on sale at Anthro and I would like them, but I really do love this “change the pom pom” idea for this hat. It’s less than $40 (which for Anthro is pretty much a steal). Speaking of stealing I am sure my tween daughters will steal these from me, but it still would be fun!
The grandma in me is craving flannel sheets, these houndstooth babies are so pretty and pink and on sale!
For the kitchen- I need/want a new cutting board or two, and these are so pretty.
These are essential for me, and I truly love, love love this company. If you don’t have these wooden spoons, then I suggest you put these on your list, they are the best for cooking , stirring and pretty much everything, I have my whole family hooked on them. I also love this mission and family run operation- people who quit day jobs to build spoons are my inspo!
Because I love our R clients, I love these earrings from Hearne as my final pick. Bonus, by buying these, I will likely help a baby in Africa get some diapers and immunizations with the purchase too: Another bonus: I may still be pregnant on NYE but these pretties with an extra large maternity sweater will make me feel like I am a supermodel!
Tammy, R Accounting Guru:
“Save your money and make something and write a nice card (RPR accounting)”
