5 Best Ways to Improve Your Brand’s PR
Navigating the world of public relations can be daunting, especially when balancing empathy, marketing, and brand values. In this in-depth guide, we share our top five strategies for enhancing your brand’s PR and must-have components for an effective PR strategy drawing from our extensive experience working with diverse brands. Elements of a Good PR Strategy […]
External PR Agency Vs. In-house PR Manager? Our Pick
Research has shown that the global public relations (PR) market will be worth approximately $133 billion in 2023, with a projected compound annual growth rate (CAGR) of 5.7% yearly. As more businesses adopt PR, choosing between an in-house PR manager or outsourcing to an external PR agency can be tricky. While many experts suggest hiring […]
What Are Good Examples Of Customer-Centric PR Campaigns?
Customer-centricity is more than a buzzword; it’s when you put customers at the heart of decision-making for your business. We explain what this means in today’s market and show examples of brands that have leveraged customer-centric PR campaigns to drive the right result. What is Customer Centricity? Customer centricity means putting your customers at the […]
The Impact of Press Release in 2023
Companies have used press releases as a tool to deliver updates about product launches, mergers, and other news for decades. However, in today’s digital media landscape, press releases serve a far more critical purpose. Including press releases in your public relations (PR) strategy can help you build brand awareness and credibility and manage the narrative […]
Can PR Improve Organizational Reputation?
Building a positive organizational reputation is not done in a day; it takes years of effort, patience, and investment in effective strategies. On the other hand, it may only take one mistake for years of good reputation to crumble. Public relations (PR) is the key to a reputation management strategy to help you maintain a […]
12 Reasons You Should Invest in Public Relations
Recent research reveals that 60% of marketing executives believe digital marketing and public relations (PR) will work together more closely in the future. As a business owner, this is the best time to Invest in Public Relations as it is 90% more successful in influencing consumers than advertising. Still not convinced? Read on to find […]
7 Tips for Making Good Public Relations Even Better
If you’re interested in leveling up your public relations (PR) efforts, we bring you some tried and true strategies. From humor-infused campaigns that tickle the funny bone to data-driven emotion pairing, strategic distribution, and gamification, here’s how to make your good public relations campaign even better. 1. Add Humor, But Be Creative Likely, the last […]
Pros and Cons Of Hiring an External PR Agency Versus In-house
Should you hire an external public relations (PR) agency or work with an in-house PR team to handle your public relations? This is the question many business owners need to answer before promoting their brand. As someone who has worked with an in-house team and is currently running a PR agency, I understand both sides […]
How To Spread Enthusiasm With PR In An Age Of Crises
In a world filled with global challenges—from hurricanes to war, mass layoffs to economic recession, it’s easy to fall into fear and pessimism. So how do you spread enthusiasm with PR in times of crisis without doing more harm to your brand than good? In this article, we explore different tips that can help. Tips […]
Benefits of Having a Social Impact Strategy in PR
In today’s business landscape, building solid relationships with customers, partners, investors, and other stakeholders is crucial for success. A social impact strategy can help your company achieve this by nurturing relationships with your community and other businesses. In this article, we discuss seven benefits of social impact strategy on your company’s public relations (PR) campaign. […]
