PR Texas

improve customer experience

7 Ways Public Relations Can Improve Customer Experience

improve customer experience

While there are many aspects of the customer experience, there’s one thread that links them all: communication. It’s the key to your customer relationships. And there’s no better way to build and nurture those relationships than through the strategic communications power of public relations (PR). It just so happens that PR is our specialty and we can show you just some of the ways it can help improve customer experience.

  1. Creating Your Narrative – Your customers need to be aware of your brand’s positioning as well as the benefit and value of your product/service in a way that resonates with them. PR can help you relay those messages effectively and consistently across multiple channels.
  2. Understanding Your Customers and Your Market – A big part of PR is knowing who your customers are, where they are and what drives them. Armed with that information, you can develop PR strategies that make sure your brand is in the right place at the right time with the right message.
  3. Using Customer Feedback to Your Advantage – A customer satisfaction survey is no longer the only way in which you’ll gain feedback from customers. It’s still important, for sure, but now you’ll receive customer questions, praises and complaints (hopefully not) through a number of channels including social media. PR is crucial here, in not only controlling the narrative – promoting the positive, anticipating needs and addressing concerns – but also in presenting an open, transparent and timely image of your brand.
  4. Showing Your Customers The Way – Through the customer experience that is. Your buyer’s journey likely has multiple steps and PR can help you direct your customers through those steps with communications tailored to provide the information they need when they need it. 
  5. Keeping Customers Engaged – Once your customer buys, that shouldn’t be the end of the story. PR can also help you keep them engaged by making sure they are in the loop on new offerings, updates to your products/services and your brand as well as by providing content that’s relevant to them.
  6. Navigating a Crisis – Whether it’s a problem with your product/service, an issue in the industry, or an unforeseen event like COVID-19, crises can and will happen. In these circumstances, PR can literally be your lifeline with customers. The right PR communications strategy can help you effectively share information, address the impact to your customers, and let them know how you’re remedying the issue(s).
  7. Building Relationships Beyond the Customer – Direct communications with your customers is important, no doubt. But there’s a credibility that comes with your brand being presented in a positive light through outside sources as well. That’s why relationships with the media as well as influencers are so important. Cultivating as well as maintaining those relationships is a key component of PR.

R team has expertise in the restaurant, hospitality, retail, health and wellness, business, non-profit industries and works with lifestyle brands in Nashville, Austin, San Antonio, New York, or anywhere in between. We’d love to help improve your customer experience with PR. Learn more about our public relations services. Or, click HERE to schedule your FREE discovery call today!


PR buzzwords

R Frequently Asked Questions on PR Buzzwords

PR is all about generating ‘buzz,’ and perhaps that’s why there are so many buzzwords in the public relations space. But with that comes just as many questions and we always want R clients (and potential clients) to be in the know. So, we’re clearing up any confusion on what PR is, how it works and how it can benefit your brand with these FAQs.

What is public relations (PR)?

In general, public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities, groups and people it serves. As such, PR is often referred to as ‘free advertising’ because it primarily includes earned media such as:

  • Mentions in the news as well as reviews
  • Positive comments from customers on social media
  • High organic rankings on search engines

How is PR different from marketing? 

The short answer. The primary difference between the two is that marketing is focused on promoting a specific product, service or idea; and increasing sales, while public relations is focused on maintaining a positive reputation for the company overall. Check out our recent blog to learn more.

What do PR people do?

People who work in PR have many different titles, but the goal is one and the same; to create and maintain a positive public image for their employer or client. They use techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. For example, R PR services include:

  • Campaign development and management
  • Media relationships
  • Influencer relationships and marketing
  • Media training for staff
  • Content creation
  • Pitching
  • Traditional and digital media placements
  • Editorial advance placements
  • Community partnerships

What are the benefits of PR?

There are a multitude of benefits for brands that implement effective PR strategies. We could go on for days, and that’s why we always start with a discovery call. Because once we get to know you and learn your goals, we’ll create a proposal with a customized service outline that details the specific benefits of PR for your brand. But, in general, the benefits of PR include:

  • Increasing brand credibility
  • Increasing brand awareness and positive brand image
  • Increasing profits, sales and leads
  • Enhancing online presence

What is lifestyle PR?

Practitioners who work in lifestyle PR, like R firm, specialize in brands within industries that include restaurant, hospitality and retail as well as health and wellness. All of the same PR goals, strategies and techniques still apply, but this segment of PR tends to focus on the things people aspire to have, to achieve or to maintain a certain lifestyle and the brands that can help them achieve that. Success in lifestyle PR requires a more inherently relatable and personal approach, which is why we love it so much!

What is the price of PR?

Large PR agencies may charge upwards of $500 an hour for their time, however, smaller agencies or consultants may charge as little as $75 an hour. The average hourly rate at a larger PR agency is currently between $150-$250 per hour. R founder, Emily Reynolds Bergh, explains the value boutique PR firms can offer, “As a small business, we are mindful that not everyone can spend big when it comes to PR. So, we also have lower budget options in which clients can apply. One is based on promoting a specific project. The other is designed to support a solo entrepreneur for 6 months by developing their reach and brand identity, as well as a PR plan and campaign to launch them into the market in which they seek to connect. The end game is long-term relationships, not just a mass press release. And that provides ongoing value for your brand (and us).” Learn more about PR pricing in our recent blog.

What is a PR retainer? 

In addition to hourly billing, you may also have the option of a PR retainer for the services you need. A PR retainer is a lump sum that you pay to the public relations agency or professional each month for their work. The amount paid depends on how much work you need to meet your PR goals and your budget, so it’s important to be specific about both in your preliminary communications. Your monthly statement should itemize any work performed as well as any expenses that were not included in the retainer. You should also be able to request the right to approve any expenses over a certain amount before they are incurred.

What is Newsjacking?

When hiring a publicist, one technique in which you want to make sure they are skilled and experienced is newsjacking. Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure. Brands create related blog content and social posts to instantly reach a wider audience. Essentially, if you see an article written about a competitor or someone with a similar brand, you can have your publicist reach out to that media contact and ideally get your brand included in a similar story or an update to the one you may have seen! How cool is that?

For R help with your PR, learn more about our public relations services. Or, click HERE to schedule your FREE discovery call today!


pr and marketing

What's the Difference Between PR and Marketing?

pr and marketingYou’d be surprised how often we are asked about the difference between PR and Marketing. So often, in fact, that we’re dedicating this entire blog to it! Many people believe that public relations (PR) and marketing are one and the same. But while they are both essential components of your brand’s communications strategy, that’s where most of the similarities end. Here’s how PR and marketing truly differ and how impactful each can be for your brand.

The Particulars of PR

The Public Relations Society of America (PRSA) defines PR as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” The goal of PR is to influence, engage and build a positive relationship and/or image with your audience. Some of the tactics commonly used include:

  • Corporate communications
  • Crisis communications
  • Investor relations
  • Media relations
  • Influencer relations
  • Reputation management
  • Event promotions

PR tools typically include:

  • Press collateral 
  • Editorial placements
  • Social media placements
  • Media and influencer outreach and list development
  • Sponsorship and partnership coordination

More on Marketing

The American Marketing Association (AMA) defines marketing as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” The goal of marketing is to build awareness of and to promote/sell your product(s) and/or service(s). Some of the tactics commonly used in marketing include:

  • Brand marketing
  • Advertising
  • Content
  • Search engine marketing
  • Social media marketing
  • Targeted marketing campaigns
  • Conference and trade shows

Marketing tools typically include:

  • Sales collateral
  • Blogs
  • Website
  • Email
  • Direct mail

How PR and Marketing Differ

PR and marketing are most effective when used together as part of an overall communications strategy because they serve different but equally important goals. That said, two of the primary differences in PR and marketing are:

  1. The relationship required with media and influencers
  2. Control over the narrative

Traditional PR is typically not paid (see our previous blog on Earned Media versus Paid Media) which makes relationships with the media as well as influencers so important. Most brands neither have the time nor the expertise to cultivate and maintain these relationships, which is where R firm comes in. We have incredible direct media contacts and use that bridge to ensure your message(s) is covered in the right places at the right time.

In marketing, you pay to play so to speak so those relationships aren’t necessary AND you have full control over the narrative. Take advertising for example; the publication will place your message (ad) in the size you select, on the date(s) you select and repeat it in the frequency you select based on your budget.

You don’t have as much control over the narrative in PR. Even if you get the coverage, you’re not guaranteed the message will be exactly as you would like it to appear. Again, that’s where R expert team comes in, we know the ins and outs not only in getting covered but in getting your message conveyed in the most positive and appealing light.

For R help with your PR, learn more about our public relations services. Or, click HERE to schedule a FREE discovery call today!


pr and seo

Where PR and SEO Intersect

pr and seoWhile they may seem like two completely different aspects of the marketing spectrum, you can think of PR as the yin to SEO’s yang. It’s true! PR can help with your SEO and vice versa, but even better is the fact that while few brands fully understand the impact, even fewer know how to maximize it. Luckily with R tips, you’ll be one of them – giving your brand the advantage!

Why PR and SEO Work So Well Together

First and foremost, it’s because PR and SEO have similar goals, including brand awareness and controlling the narrative around a brand, product, or service. But while the tactics may be different - think keywords in SEO versus press releases in PR– they benefit each other. 

For example, high-quality backlinks from credible media sources (or influencers) that write about your brand can give your website higher domain authority in the eyes of the ever-powerful Google.  That means your website moves up higher in search results, driving more organic traffic and, ideally, more conversions.

Brand mentions as a result of your PR efforts can also help you rank higher for certain keywords in Google as well, particularly local brand mentions. 

Yet another way PR and SEO can work together is to break down silos in your marketing. Often, the PR side and digital/SEO side of your team work separately, which often means their efforts aren’t entirely consistent with each other. The trouble is, maintaining a consistent brand message in this connected world of ours is absolutely crucial. By working together, you’ll have even greater and more impactful reach.

How PR and SEO Can Work Better Together

Now that you understand why PR and SEO work so well together, it’s time to learn how to maximize that impact. R tips include:

  1. Be smart about backlinks - Most of the time, press releases or other types of PR will include a link to the homepage of your website. While those types of backlinks are good; often backlinks to internal pages are even better because they are more focused and it’s within those pages that you dive into more of your expertise.
  2. Consider your content – This is for both PR and SEO. Content needs to be relevant and targeted. In doing so, you’re not only more likely to score those brand mentions, backlinks, and media impressions in general, you’ll also be seen as a more credible and trusted source by Google as well as your target audience.
  3. Build relationships – This has always been a crucial aspect of PR, but it should be for SEO too. With PR, you’re building relationships in the media and with influencers. For SEO, it could benefit your brand, product, or service to connect with bloggers or websites that are important in your industry by asking for links and/or mentions.
  4. Track and Improve - Historically, it’s been hard to track mentions – remember the days of press clippings? – ugh! But, with PR and SEO working together, you’re better able to track whether those backlinks and mentions are leading to more traffic and conversions. Then, using that data, you can continue to refine your approach.

For R experienced help with your PR and SEO, click HERE to schedule a FREE Discovery Call today!


earned media vs. paid media

Earned Media vs Paid Media (and Why You Need Both!)

When it comes to cultivating a positive reputation for your brand, promoting your products, services or events and keeping your name top-of-mind in the media, success hinges on the right mix of public relations. That’s right, public relations or PR, isn’t as cut and dry as you may think. There are actually different types of PR – specifically, earned media and paid media – and each uses different strategies to help you achieve your goal. When should you use earned media vs paid media? R approach is to use both. Here’s how the mix benefits your brand.

Earned Media vs Paid Media

First, let’s define each. Earned media is likely what you typically think of when it comes to PR and it includes:

  • Mentions in the news as well as reviews
  • Positive comments from customers on social media
  • High organic rankings on search engines

This word-of-mouth PR is the best type, but it’s also the hardest to achieve. As the name says, you have to earn it through hard work on your end by creating exceptional customer experiences and on R end through expertise in social media strategy as well as content development plus the relationships we nurture and develop with media contacts.

Paid media is exactly as it sounds; paying to make your brand more visible through:

  • Social media advertising
  • Influencer marketing
  • Pay-per-click (PPC) advertising

This is becoming increasingly popular as a way to supplement earned media because you have more control and can target the specific audience(s) you want to get your brand in front of. But again, having the right expertise in these areas is crucial to keep you on point and on budget.

Achieving the Right Mix

Unfortunately, there’s no set formula that can tell you how much earned media vs paid media is necessary to achieve your goals. Both have their own pros and cons.

Earned Media Pros

  • Increased credibility
  • Heightened brand awareness
  • Expanded reach

Earned Media Cons

  • Considerable time and effort
  • Can be difficult to measure
  • Running the risk of negative publicity too

Paid Media Pros

  • Control over your message and targeting
  • Easy to measure
  • Quick results

Paid Media Cons

  • Can be costly
  • Lacks the credibility of earned media
  • Managing multiple platforms can be challenging

To achieve the right mix for your brand, you have to balance the pros and cons of each type of PR with your own resources, budget and goals.

R Team Can Help

R team has the PR expertise in both earned media and paid media, and experience in industries such as restaurant, hospitality, retail, health and wellness, business, non-profit to help you determine just the right mix for your brand. It all starts with a discovery call where we take the time to get to know you, your brand and your goals firsthand. From there we’ll create a proposal with a customized service outline with the earned media and paid media balance that gives you the greatest PR benefit.

Click HERE to schedule a FREE Discovery Call today!


cost of pr

Is PR Too Pricey? R Common Cost Questions Answered

With public relations (PR) services, there can be a bit of a learning curve when it comes to pricing AND value. The saying “you get what you pay for” certainly holds true here as PR can offer tremendous benefits to your brand. But before we get to that, we’ll answer some of our most commonly asked questions about the cost of PR.

What is a PR retainer?

PR retainer is a lump sum that you pay to the public relations agency or professional each month for their work. The amount paid depends on how much work you need to meet your PR goals and your budget, so it’s important to specific about both in your preliminary communications. Traditionally the cost of PR retainers can be from $1,500 to $10,000 a month, depending on the scope of work and project/client needs. 

How much do PR agencies charge hourly?

Large PR agencies may charge upwards of $500 an hour for their time. However, smaller agencies or consultants may charge as little as $125 an hour. The average hourly rate at a larger PR agency is currently between $150-$250 per hour. 

What does that cost cover?

  • Pitching to major media outlets
  • Media lists and sharing sources that have been cultivated by the team of experts
  • Copywriting (pitching ideas and editing them)
  • Supporting a team (from initial pitch to researching and editing there is likely a team, of people that budget will cover)

How do I choose the right PR agency?

That’s a tough question to answer because “right” can be different for each brand. However, these tips can put you on that path:

  • Decide on your goals first. What is your vision? You need to know this before someone can sell your story.
  • Consider all your options, such as hiring a PR agency versus hiring someone who may solely focus on SEO as an example. 
  • Determine your budget for PR.
  • Decide what size PR agency is right for you. Remember that smaller budgets may mean less attention in large agencies while you may be the “bigger fish” for a boutique PR agency.
  • Be specific during the proposal process. The better you vet, the better the result will be. For example, ask that those who will be on your account be involved from the beginning so you can gauge capabilities and chemistry as well.

What would I get through a PR agency that I couldn’t with a marketing firm?

Often, marketing firms provide a variety of services, including social media, digital media, advertising, and, of course, PR. However, PR differs from those mediums as it is earned, not paid. Hence, it requires different expertise, not to mention the time and ability to cultivate relationships with media and influencers. Large marketing firms may have that bandwidth (and you’ll pay for it), but the small ones won’t necessarily. That’s the advantage of going directly to a PR agency. For example, R agency has incredible direct media contacts and expertise in leveraging those to garner coverage that creates a positive image and credibility for your brand. It’s our (R) specialty!

The Value Behind the Price of PR

R founder, Emily Reynolds Bergh puts it beautifully, “When it comes to the cost of PR and pricing, we are a small business; not a large PR agency. Yet oddly enough we provide our clients with more direct contact to experienced staff AND charge less than a large firm. We have found that our value to a business is second-to-none when it comes to delivering a solid PR plan and direct relationships. However, we charge rates that are also fair to the market. Our retainers are based on the work we do weekly to provide those R-esults.”

She goes on to say, “As a small business, we are mindful that not everyone can spend big when it comes to PR. So, we also have lower budget options in which clients can apply. One is based on promoting a specific project. The other is R Prosper Program, which is designed to support solo entrepreneurs for six months by developing their reach and brand identity and a PR plan and campaign to launch them into the market in which they seek to connect. The end game is long-term relationships, not just a mass press release. And that provides lasting value for your brand (and us).” 

For R help with your PR, learn more about our public relations services. Or, click HERE to schedule a FREE Discovery Call today!


crisis communication plan

4 Reasons a Crisis Communications Plan is Essential to Any Business

Although we’re well into the new year, it’s safe to say we’re probably all still a little shell-shocked from the craziness of 2020. Not just personally but in business as well. Sure, we’re optimistically planning ahead, but if there’s ever been a time to take the familiar idiom, “hope for the best and prepare for the worst” to heart, it’s now. R view is that having a crisis communication plan is a key to doing just that. Here’s why.

What Is A Crisis Communication Plan?

Essentially, a crisis communication plan is your strategic approach to responding to an unanticipated event that could disrupt your business operations and/or damage your brand reputation. It could be a product recall, customer injury, employee misconduct or a security breach. But natural disasters and, as we’ve recently learned, pandemics can certainly qualify as a crisis for businesses too!

Why Crisis Communications is Essential to Your Business

Quite simply, s@%t happens! You can think of a crisis communications plan like insurance in a way - a safety net that’s there for you just in case.  When navigating your business through the unexpected, here’s why a crisis communications plan is essential:

  1. You won’t be caught off guard – When a crisis hits, time is essential. The longer you take to respond the quicker trust in your brand erodes, or at the very least, confusion will keep customers away. With a crisis communication plan in place, you’ll be able to provide transparency and the most appropriate messaging right away.
  2. You’ll be able to focus on resolving the crisis – In a crisis, it’s all hands on deck, right? Making it nearly impossible to prepare your communications plan and manage the crisis effectively at the same time. By preparing ahead of time, everyone knows their role in communicating, what steps to take and who to communicate with, freeing up the rest of your team to deal with the crisis itself.
  3. You’ll be able to control the narrative – One thing we in the PR industry know, is that the first message that’s out there is the stickiest, so to speak. It’s so much harder to change perception than to drive the message initially. Trial by social media is all too common these days and an effective crisis communication plan can help you get the right message to the right people instead of the wrong one going viral.
  4. Done right, you could improve your reputation – Warren Buffet once said, "It takes 20 years to build a reputation and five minutes to ruin it.” Yikes, but true. On the flip side, as we’ve seen over the last year, businesses who are authentic, honest and open the lines of communication have been the ones who have thrived in spite of the circumstances. 

Check out R Take on Crisis Communications During COVID-19 and Beyond for tips that can be applied to any unanticipated situation. Or, click HERE to schedule a FREE 15 min Discovery Call and let’s get started on your crisis communications plan together!


boutique public relations firm

The Big Benefits of a Boutique Public Relations Firm

If you’re looking to make a big splash for your event, product, or service, you think you need a big Public Relations agency to do it, right? Not even close. Much like how there can be too many cooks in the kitchen, the same can apply here too. When there are too many people in the PR process it can quickly bellyflop your vision and your budget. Here’s how a boutique public relations firm can benefit you.

Boutique Public Relations Firm, by Definition

So, ‘boutique’ isn’t just a fancy word for small, at least in the PR world. A boutique public relations firm is also one that is specialized or focused in a particular area of expertise. For example, R boutique public relations firm represents lifestyle brands including those in the restaurant, retail, hospitality, health and wellness, and startup industries.

Benefits of Boutique

You can expect these benefits in working with a boutique public relations firm:

  • No Swapsies – It’s a common practice for large agencies to woo clients with their most senior account team, yet as the campaign moves along you find yourself handed off to junior team members to bring it to fruition. This doesn’t happen with a boutique firm; you work with exactly the team that inspired you to sign on with them in the first place; from beginning to end.
  • Focused on You ( R business is Yours) – To put it bluntly, large agencies don’t need you as much, especially if they don’t see a lot of growth potential in the account. And the amount of effort spent on your campaign may reflect that. On the other hand, boutique public relations firms live and die by the relationships they create with their clients, so they are focused on doing their best for you, always.
  • Fierce Flexibility – The larger an agency is the more bureaucracy you can expect, which means you’ll have to work within their system and schedule versus the other way around. Boutique firms have more freedom to be creative and can be more responsive. This creates an environment that’s naturally more collaborative and adaptive to your needs, more like an extension of your own team.
  • More Splash for Your Buck – Large agencies are corporations with more overhead, so naturally what they charge reflects that. Plus, they’ll likely track and bill for every little thing; it’s more transaction-based. With a boutique public relations firm, you have a partnership in which you’re committed to the same goal – the success of your campaign and hopefully the success of many more in the future! As a result, the back and forth is viewed as part of the process! Not to mention, as a small business there’s much less overhead. 

For R help with your next PR campaign, click HERE to schedule a FREE Discovery Call Today!

benefits of a boutique pr firm


r favorite things 2020

R Favorite Things 2020 Edition!

2020 has been a doozy, hasn’t it?! In the midst of the global pandemic, we have grown as a team to further appreciate the way words can change the course of a mindset and the way relationships really keep people and places afloat. We have grown our chapters in cause marketing and crisis management further than ever imagined and in the midst of it all, have furthered our appreciation for the shop-small mantra—being that our mission is to serve YOUR business as R own, we really take being locally minded to heart this holiday season, more than ever before. That being said, here from R client picks to R staff picks is R favorite things 2020!

Thank you for reading and being a part of R family,

Emily  + The Amazing RPR Team


First and Foremost R Clients; As they R always our favorites

The Bookstore Plus, get an e gift card and stock up on The New York Times bestsellers or perhaps spend some holiday money on art supplies, either way, this local indie bookstore has it all and we heart yees them real big! 

favorite things 2020

 

Robin Haley Jewelry: Seen on some of our staff picks list but for real these handcrafted fine and fashion pieces of art are like the gift of owning a gallery that is pocket sized and sparkly, not to mention Robin has a story for each and every piece sold!

 

favorite things 2020

Hearne Dry Goods, a company with a cause, all locally made and the treat of popping on a pair of ear bobs to make lasagna at home for the 100th time just adds the spice needed to keep on keepin’ on!

favorite things 2020

(Photo; bonfire studs by Hearne Dry Goods)

Peg Leg Porker: As we say in the office, ‘Santa Baby... back!” Give the gift of ribs and some special sauce—no one has complained from getting a giant package of tried-and-true southern BBQ. And if you aren't into meat (why are we friends?), but really, the recently released 15-year bourbon is worth its weight in gold!

Goldbelly: https://www.goldbelly.com/peg-leg-porker

In Nashville? Order directly here: https://peglegporker.com

favorite things 2020

(photo: Peg Leg Porker Bourbon)

Liquor Lab: Virtual cocktail classes and incredible cocktail kits for the boozy babe in your life!

https://www.liquorlablive.com

Las Palmas is having an incredible gift card sale ALL of December! And we certainly aren’t complaining about the extra reasons to dip the chip in our fave cheese dip in Tennessee. https://www.laspalmasnashville.comThe

Tennessee Whiskey Trail: Virtual tastings and Trail merch never go out of style! But there is really nothing better then the gift of whiskey! https://www.tnwhiskeytrail.com

Boudros Texas Bistro: After over 35 years of being open 7 days a week, they had to shut their doors due to Covid in April and have since re-opened, it has been challenging, give them a like on Facebook or visit them next time you are in San Antonio!

Bambinos: Something for baby is also something for mama  https://bambinosboutique.com

Speaking of R family, give the gift of a wine drop from R founder’s famous wine brother, Grant at Parcelle Wine in NYC. They deliver all over the USA, and this gift has both free shipping and gets you 3 bottles for a flat fee of $95. Add his newly published book too and make it a gift bundle! Wine Drop HERE

Now that we have bragged about R clients and family here are R favorite things 2020 staff picks! 

Madison Baber: R Brand Ambassador Angel 

favorite things 2020

Herb Planter Stop overbuying herbs, and get an indoor herb garden and grow your own! If you don't quite have a green thumb, it's cleverly designed to be self-watering so you don't have to worry about over watering or killing your precious plants.

Glossier Makeup Set Even while hunkered down at home, a little makeup can add some pep to your step! This easy-to-apply essentials kit from Glossier comes with a brow pomade, buildable cream blush, and mascara for a fresh-faced look.

favorite things 2020

Silk Pillowcase  Because (sleep!) If you are looking to treat someone to a bit of luxury, this silk pillowcase will be the perfect addition to your sleep schedule. Plus as an added bonus, studies show that silk pillowcases create less friction causing fewer wrinkles and prevent bedhead! 

Bala Bangles Sweat with style with these bangle weights that adds a constant but comfortable resistance to your workout. They can be worn on wrists or ankles and come in a bunch of different colors.

 

Tracy Howard Garton R Content Consultant Queen!

favorite things 2020Claws Out Nailpolish It's activism in a bottle! We get to gussy up and do some good with these pretty, Portland, Oregon-made nail polishes that donate a portion of their proceeds to causes that affect women worldwide.

Stainless Cocktail Picks For some reason, cocktails just feel fancier when the garnish comes skewered on one of these polished cocktail picks.

Robin Haley Narrow Montana Sapphire Band Forget Santa—we're treating ourselves to exactly what we want this year, which is this stunning Montana sapphire band from Nashville's Robin Haley Jewelry.

favorite things 2020

Parachute Cloud Cotton Robe (photo above) If your 2020 has been anything like ours, you're practically living in loungewear. Which is why this cool, cottony robe from Parachute is at the top of our wishlist this year.

Kosas Lipstick in Rosewater Go pretty in pink during those WFH Zoom calls with this color-kissed lipstick from Kosas. It's ultra-hydrating thanks to its blend of jojoba oil, rosehip seed oil, and mango seed butter, with color (that in our experience) manages to stay put for most of the day.

 

Julia Heffelfinger: R R-ecipe Developer Extraordinare 

favorite things 2020
Sabah Shearling-Lined Slippers There are no rules in 2020. That means wearing your slippers to walk the dog or run to the grocery store is completely acceptable. Especially if you have these super-chic Turkish slippers lined with shearling and finished in emerald green leather. 

favorite things 2020

Italian Nick & Nora Glasses (set of 4)(photo above) I've developed a bit of an Italian amaro habit this past year. It's the perfect low-ABV sip after a long work day. These delicate Nick & Nora glasses would really take cocktail hour to the next level.

Siblings Candles Scent No. 4 I have a bit of a candle addiction. My next quarantine project is to cut down on extra waste and start making my own with these clever DIY kits from Siblings. Scent No. 4 has eucalyptus and evergreen and will be perfect for the holidays.

Sézane Shirt Jacket (photo below) Winter is my favorite wardrobe season because it's all about the layers and outerwear. This cerulean blue shirt jacket is top of my list: I can throw it on for a warm winter day, or layer it under my parka when the snow is coming down.

favorite things 2020Chile Crunch Party Jar Forget hot sauce, I am putting this crispy, garlicky chile crunch on everything. Made by a small maker in Colorado, I easily go through a jar every month. I've decided 2021 is the year I upgrade to the PARTY JAR.

Capabunga Market Tote This classic cream canvas tote is exactly what I want for my weekly farmer's market runs. There's even a strap for your fresh flowers!

Sarah Williams R Digital Guru with Food and Bev Clients:

 

favorite things 2020Sarah says this is the year of self-care and all she wants for Christmas is some peace and quiet and bath bombs (and maybe a little wine too)!

 

Scalp scrub, because we all have a headache after 2020… Lip and cheek balm, because under this face mask is a glowing gals face!

 Dry shampoo—because, well because! ‘R-ENEW’ YOUR INNER PEACE: Get Cozy with this Faux Fur Throw

 

Snuggled with by the fire with THIS book ( from The Bookstore Plus, of course) 

And a cup of tea with THIS monthly tea subscription: (photo below)

favorite things 2020

‘RESTORE’ YOUR BODY WITH SOME KITCHEN LOVE:  THIS Kitchen Glow-Up with this Cookbook And Mortar & Pestle  will do the trick !

 

Emily Reynolds Bergh: R Fearless Founder!

 

favorite things 2020My list this year is all about local love! And if I have learned anything about this year it is truly that there is “NO PLACE LIKE HOME!’ My mom named me after Auntie Em and I am totally in love with my hometown this year, like never before!

 

My favorite store to shop in upstate NY is The Birch Store. It’ a locally owned boutique and the owners actually styled Jon Bon Jovi (I am pretty sure that is the rumor) so each piece from a keychain to a notecard is thoughtfully picked out. I am digging THIS Hobo bag (photo below):

 

favorite things 2020Also, because I have a daughter named Opal I am now obsessed with all things Opal. This little shop in Oregon is a wholesale client for Robin Haley and I love, love, love their Instagram and found these super cute and affordable Opal earrings (photo below). 

I want to chop away at the New York Times bestseller list, so I am asking for an e-gift card from my favorite local bookstore, The Bookstore Plus. I literally cried happy tears and danced a happy dance when we confirmed them as a client this year. I truly love them so much! https://www.thebookstoreplus.com

Found this cool shop on Etsy that is also founded in The Adirondacks—I am really crushing on this ADK pendant and really want it in my stocking (photo above)!

Julie Cohen R In-House English Teacher

 


This year is all about being comfy and cozy in my home because that’s just about all we can do!

Dr Teals® Pink Himalayan Epsom Salt Scrub smells SO good. This is a perfect stocking stuffer, and I recommend this scent in any of Dr Teals products.

Okay, bear with me here. I have never been into the idea of matching my children or my husband or … anyone for that matter. But last year I jumped on the family jammie train, and I’m never gonna look back. There’s something about matching in our cute jammies that makes being stuck at home on quarantine a little more bearable. Also, when everyone is driving me insane, I’m reminded that hey, we are on the same team. We can do this. This year, I’ve had my eye on these LC Lauren Conrad ones for Kohls.

This year is all about searching for serenity in absolute chaos, amiright?? I love Boss Babes, a feminist coloring book, created by my buddy Michelle Volanksy. Pour yourself a glass of wine and relax coloring in Beyoncé, Meryl Streep, Malala, Ruth Badar Ginsburg, Adele, and all your other favorite queens.

Since I’ve spent so many hours staring at my walls, I’ve finally gotten around to framing some stuff, but now that I’ve started, I want more and more! Lately, I am loving the art by Vidhya Nagarajan. This season, I have my eye on her Foodie Alphabet. (photo above)

I’m in love with these Paper for The People paper art creations by Alexis Viele. Just listen to her mission: “This project was created in celebration of the good that exists within the tremendously difficult, and the incredible humans who inspire others to daily seek joy and find power within.” The portraits she creates are amazing!

 

Thank You and we all wish you the happiest of holidays!

The R Public Relations Team