Media interviews are a crucial part of any public relations strategy. Whether it’s appearing on TV or being featured on a popular podcast, media interviews can significantly boost a client’s visibility and credibility. Here’s a breakdown of what clients can expect from media interviews and how a PR company typically manages the process to ensure success.

Understanding the Media Landscape

Media interviews can take various forms. TV interviews are often live or pre-recorded segments on news channels, talk shows, or special interest programs. Podcasts, on the other hand, offer a more relaxed and conversational format, allowing for deeper dives into topics. Both mediums have their unique dynamics and preparation needs.

The Initial Steps

When a PR company secures a media interview for a client, the first step is usually a pre-interview briefing. During this session, the PR team will outline the interview format, the key points to be covered, and any specific messages the client should convey. This briefing is crucial as it helps the client understand the expectations and align their messaging with their overall PR goals.

Preparing for the Interview

Preparation is key to a successful media interview. For TV interviews, clients need to be mindful of their appearance, body language, and delivery. The PR team often provides media training sessions, where clients can practice speaking on camera, handle difficult questions, and refine their key messages. While the visual aspect is less critical for podcast interviews, the focus shifts to clarity of speech, storytelling, and engaging the audience through voice modulation and pacing.

Media Interviews
Photo credit: Haleigh Ryan | R Public Relations

The Day of the Interview

On the day of the interview, the PR team ensures that the client arrives at the location on time and is well-prepared. For TV interviews, this might involve coordinating with the show’s producers, arranging transport, and handling any last-minute preparations. The PR team is also present to offer support, ensuring the client feels confident and composed.

Media Interviews
Photo credit: Carlynn Alarid | Unsplash

For podcasts, the logistics might involve setting up a quiet recording space, checking audio equipment, and ensuring a stable internet connection for remote interviews. The PR team also liaises with the podcast host to ensure the interview runs smoothly.

During the Interview

During media interviews, especially live ones, it’s crucial for the client to stay focused and stick to the key messages. The PR team often advises clients on how to handle unexpected questions and pivot back to their main points. This guidance helps clients maintain control over the narrative and ensures that the interview aligns with their strategic objectives.

Post-Interview Follow-Up

After the interview, the PR company doesn’t just sit back. They monitor the media coverage, track audience reactions, and analyze the impact of the interview. This feedback is essential for refining future media strategies and making any necessary adjustments.

For TV interviews, this might involve analyzing viewership data and audience feedback. For podcasts, the PR team will look at listener engagement metrics, social media interactions, and any subsequent media pick-ups. This comprehensive analysis helps in understanding the effectiveness of the media interviews and planning future engagements.

Tips for Success

  1. Know Your Key Messages: Always go into media interviews with a clear understanding of the main points you want to convey.
  2. Practice Makes Perfect: Take advantage of media training sessions offered by your PR team to refine your delivery.
  3. Stay Calm and Composed: During the interview, stay calm, listen carefully to the questions, and respond thoughtfully.
  4. Engage with the Audience: Whether on TV or a podcast, connecting with the audience is crucial. Use relatable stories and examples to make your points.
  5. Follow-Up: Post-interview, engage with your audience through social media and other channels to keep the conversation going.

Media interviews are an excellent opportunity to enhance a client’s public image and communicate their message to a broader audience. By understanding the process and preparing thoroughly, clients can maximize the benefits of these interviews. With the support of a dedicated PR team, navigating the complexities of media interviews becomes a seamless and rewarding experience. Whether it’s the polished environment of TV or the intimate setting of a podcast, media interviews are a powerful tool in any PR strategy.