Digital Reputation Management: Digital Triage vs. Media Triage
This is the fourth blog in our series, The 7 Rules of Celebrity Crisis Triage, where we unpack what really happens when a public figure faces a high-stakes moment and how to navigate them with confidence and a team that understands what’s at stake. Why Successful Celebrity Crisis Response Depends on Knowing the Difference. A […]
The R Team’s Wish List: A Thoughtful Holiday Gift Guide Featuring Gifts Under $100
At R Public Relations, we believe the best stories are the ones that feel personal and from the heart, and this time, they include the gifts we choose to give. This holiday gift guide features items from R team’s wish lists in the $50–$100 range, spotlighting local businesses, creative makers, women-owned brands, and thoughtful finds […]
The ‘Say Less’ Principle: Why Silence Can Be Strategic in Celebrity Crisis Communication
In this installment of The 7 Rules of Celebrity Crisis Triage, we explore why restraint is often your most powerful tool—and how “saying less” can keep you from falling into the most common pitfalls of celebrity reputation management. In celebrity crisis communication, the pressure to respond instantly can feel overwhelming. When rumors are spreading fast, […]
PR Crisis Management in a Courtroom
This is the second blog in our series, The 7 Rules of Celebrity Crisis Triage, where you’ll learn how to navigate high-stakes moments, protect reputations, and rebuild trust—one step at a time. Public opinion moves fast. Much faster than the legal system. This can create a bevy of problems when you are trying to manage […]
Celebrity Reputation Management – the First 24 Hours
This blog is part of our series, The 7 Rules of Celebrity Crisis Triage, where you’ll learn how to navigate high-stakes moments, protect reputations, and rebuild trust—one step at a time. At R Public Relations (RPR), we see it all the time: when a celebrity crisis hits, the first impulse is to speak first, ask […]
Why Positive News Stories Could Be Your PR Superpower
According to Letter.ly, negative news makes up approximately 90 percent of all media coverage. The reason for this could be embedded in our DNA as humans, with our ancestors needing to focus on the negative and potentially harmful news around them—from predators and storms to warring communities—to survive, or it could simply be something we’ve […]
Home Field Advantage: Why Local Businesses are Engaging Nashville-based PR Firms
The age-old question is: How do you choose the right PR firm for your brand? While national PR agencies can offer impressive reach, an increasing number of businesses are opting for local PR firms due to their heightened local expertise and the significant impact it can have on a campaign. When it comes to telling […]
Every small business has a story. How to Discover Yours, According to a Public Relations Agency
Small business owners always have a million things on their plates, whether it’s serving customers, managing staff, or launching products, but they rarely pause to ask: Could this be newsworthy? Although it may be unexpected, the answer is usually yes! Product launches, community initiatives, and a wide variety of business activities can be newsworthy, but […]
Robots Don’t Build Relationships—Why Media Relations Still Need Humans
In an age where AI can create press releases, automate email outreach, and track sentiment instantly, it’s tempting to think that media relations could become a plug-and-play process. For busy teams and brands, the appeal of AI tools is obvious: less time, more output, and faster results. What’s not to love? However, the truth is, […]
Why AI Can’t Handle a PR Crisis Alone (And Neither Should You)
AI tools can process information and generate data much faster than people, but if brands rely solely on speed when experiencing a PR crisis, the situation can take an even further turn for the worse. In moments of chaos and uncertainty, the efficiency of AI tools can seem attractive; however, crises primarily center on people, […]
