The Personality Effect on PR Company Culture
When it comes down to brass tacks, PR is a people business centered on personal connection, both internally and externally. Although we often focus on the individuals and stakeholders outside of our organizations, it’s the ones inside who keep the wheels turning and the metaphorical creative fires lit despite the mounting pressures, fast-paced cycles, and […]
The Magic of a PR Partner That Sees You as More Than A Client
The PR industry is ever-moving, but—just as with life—it’s essential to stop and smell the roses along the way. From collectively sending out hundreds of thousands of pitches and producing and posting content calendars to pivoting strategies and performing consistent campaign audits, it can be easy to treat professional relationships transactionally, even unintentionally. Our to-do […]
Local SEO Strategies That Help Small Businesses Stand Out in Search
You’ve probably done it yourself—searched for “coffee near me” or “best mechanic in [your city].” Within seconds, you’re looking at a list of nearby businesses with reviews, hours, and directions. That’s the power of local SEO in action. Today, if your business isn’t showing up in those results, you might as well be invisible. And […]
Inside the Agency: PR Management Strategies that Keep the Big Picture in Focus
Things move fast in the public relations arena. Pitches fly, content calendars fill, social posts go live, and clients expect visibility yesterday. For smaller agencies, especially, it’s easy for team members to stay heads-down in execution mode—focused on their own deadlines, deliverables, and inboxes—without pausing to check: Are we still chasing the right story? Are […]
The Slump is Real – Here are Four Summer PR Tips to Stay Ahead
As temperatures rise and internal staff and media contacts set their vacation responders, the momentum of public relations efforts tends to cool. Vacations, reduced newsroom staffing, shifting schedules, and irregular consumer attention can make earning visibility in the public eye a much more difficult task, causing the summer season to be known as the “off-season” […]
Business Development: The Best Kept Secret to Lasting Growth
They say it takes a village, but the phrase applies to much more than raising a child. Its uses run the gamut from hosting brilliant events to building residential and commercial spaces and beyond. It’s also particularly relevant when it comes to business development. In today’s digital-centric society, personal connection, community involvement, and good old-fashioned […]
5 Influencer Red Flags and What to Do About Them
Before you send that first product or sign that contract, pause. The wrong influencer can drain your budget and derail your business’s growth. The good news? Influencer red flags are easy to spot if you know what to look for. At RPR, we have dealt with our fair share of influencers, developing our knowledge on […]
5 Best Practices for Working with Influencers
In today’s world, social media is a must for small businesses looking to grow, engage with customers, and boost their brand awareness. However, navigating the ever-changing landscape of platforms, influencers, and algorithms can be tricky. One area that often comes up in conversations is how small businesses should approach working with influencers. This guide answers […]
Answers to Our Most Asked Small Business Social Media Questions
Social media usage has only continued to grow over the last several years. As of 2024, over five billion people are using social media worldwide. With such a large user base and a landscape that is only growing, small businesses can’t afford not to have some kind of social media presence. But for new and […]
Would My Brand Benefit from Paid Social Media Ads?
In today’s digital landscape, social media has become an essential tool for businesses looking to expand their reach, engage with their audience, and drive conversions. However, one of the biggest decisions small business owners face is whether to rely on organic social media strategies or invest in paid social media ads. Understanding the advantages of […]
