Three reasons your brand may not need national media coverage
In the wise words of Vincent Van Gogh, “Great things are done by a series of small things brought together.” While the masterful painter may have been referring to creating art, the sentiment applies perfectly to public relations efforts. More often than we may recognize, we are exposed to a flurry of national media outlets, […]
PESO Please! How Integrated Communication Strategies Can Transform Your Brand
For a long time, public relations (PR) lived in its own silo—focused solely on media relations, earned coverage and brand reputation. Marketing and advertising were separate entities, each working within their own lanes. But today, in the age of digital-first everything, PR is no longer just about press releases and media pitches. Instead, it’s about […]
PR Best Practices: How to Avoid Hitting the Panic Button and Overreacting
It happens to the best brands—despite meticulous planning, a PR campaign doesn’t deliver the expected results. Worse, an unforeseen crisis derails all the hard work, putting your brand’s reputation at risk. When panic sets in, it’s easy to overreact emotionally, but in public relations, hasty decisions can do more harm than good. And trying too […]
Marketing & PR Trends For 2025
Both the marketing and public relations (PR) industries are constantly changing and evolving. The agencies and firms that are the most successful have to keep up with the constant influx of new information and practices. Those that don’t are often pushed to the wayside or phased out of the industry. That said, here are a […]
Social Media for Small Businesses: How to Create a Content Strategy
As a small business owner, you know that it takes continuous effort and work to increase your online presence and reach the eyes of your target audience. But now that we’re well into the digital age, the question of how important social media for small businesses is remains a pressing question for many—despite how widespread […]
The evolution of influencer marketing: Why bigger isn’t always better
It seems like just yesterday we were explaining what influencer marketing was to family, friends and clients, but—as is often said—time truly flies. With today’s rapid technological advancement and continuous social change, the days of Myspace and traditional mommy bloggers from the early aughts are long gone. Influencer marketing has quickly evolved from a far-off, […]
How to Handle Negative Reviews: A Guide for Small Businesses
Negative reviews can feel like a gut punch to any business owner. You pour your heart and soul into your work, so when someone criticizes your efforts, it’s natural to feel defensive or even hurt. But negative reviews don’t have to spell disaster for your business. In fact, how you respond can turn a challenging […]
Strategic Public Relations: Guiding the court of public opinion
Digital sources have become an important part of Americans’ news diets—with social media playing a crucial role, particularly for younger adults. Overall, just over half of U.S. adults—54 percent—say they at least sometimes get news from social media,” the Pew Research Center reported in 2024. The digital age allows internet users to stay more connected to […]
Pros and Cons of Seasonal PR Campaigns
With the holiday season fast approaching, now is the time of year for brands to start planning their strategies. While the holidays may naturally boost sales for some brands, those who perform the best typically carefully curate their seasonal PR campaigns to optimize performance. But are there any pros and cons to consider for a […]
Our Team’s 2025 New Year’s Resolutions
As 2024 ends, everyone is making New Year’s resolutions that can help guide them through 2025 toward their goals for the year. And we’re no different here at R Public Relations. A brief look back at 2024 shows a year of growth and amazing opportunities for us. We R proud to have racked up a […]
