In 2023, delivering excellent results to your clients will only be possible if you know what is happening in public relations (PR), understand the latest trends, and have effective PR strategies in place. In today’s digital world, PR tactics have become more important than ever to create a positive public image. As well as increase brand awareness, and build trust with your target audience. This article will look at four good PR tactics you should try in 2023.
Good PR Tactics
Below are some of the most effective and reliable PR tactics to try in 2023.
1. Develop a Thought Leadership Strategy
Thought leadership is a good PR tactic you should try in 2023. Why? It can help you establish yourself or your brand as an industry expert and build credibility and trust with your target audience.
By showcasing your industry knowledge, experience, and insight, you can differentiate your brand from your competitors and help you gain a competitive edge.
To use thought leadership as a good PR tactic, you must create high-quality content that provides value to your audience. So, first, identify the topics your target audience is interested in and create content addressing their pain points, challenges, and questions. What’s more, that content doesn’t just have to be in written form; you could speak at industry conferences, host webinars, create podcasts, and more if you have someone on your leadership team who excels in public speaking.
2. Create Authentic Content
If there is one effective strategy that is common to every business, it is content creation. However, this strategy must be emphasized more because authentic content is one of the best ways to attract people to a brand or company.
Today, many AI tools can help create or heavily influence good content creation and consumption. However, AI lacks feelings and the connections and personalization only humans can create. Therefore, any brand or company that delivers the most authentic, unique, and compelling content will likely get a boost in its business.
Other effective content-creating strategies include the following:
Use of Interactive Content
One of the criteria for good content is the level of interaction it allows. Interactive content is the future, and it changes the PR landscape. Interactive content is different from written content, as it allows your audience to engage by clicking, liking, leaving a comment, or doing other actions. Examples of interactive content include quizzes, polls, etc.
Simplified Messages
Nowadays, people’s attention span isn’t as long as it used to be, and when it comes to content, lengthy copy doesn’t work as well anymore. Instead, people want to read, watch, or listen to short, captivating, straight-to-the-point, and punchy content. As a result, make it a priority to create concise content, but ensure it does not lose its value.
3. Leverage the Power of Influencer Marketing
Influencer marketing has emerged as one of the most effective PR tactics in recent years. It involves partnering with social media influencers and celebrities who have a good number of followers and high engagement rates with your brand values and messaging to promote your brand or product.
Generally, influencers are some of the most active content producers and have the ability to boost various content. Another benefit of influencer marketing is that it can help you generate user-generated content (UGC), which is highly valuable for PR purposes. By collaborating with influencers, you can encourage their followers to create UGC around your brand, which can be repurposed for your own PR efforts.
4. Stay Active on Social Media
Social media is a powerful tool, making it one of the best PR tactics. In fact, according to Statista, over 50% of the world’s population uses one or more of the most popular social media platforms. As a result, any brand or business that is serious about its PR tactics must take advantage of social media. It’s perfect for two-way communication with your target audience!
Social media will continue to dominate throughout 2023. It is one of the best places to widely distribute your message, avoid possible PR catastrophes, and improve brand awareness. As a result, it is essential to be involved and active in social platforms relevant to your target audience and find out how to implement this tactic into your overall PR strategy.
So, it is time to up the ante if you have a social media account or are on various social media platforms. And don’t forget to use social media metrics to track your results.
Getting Started with Good PR Tactics
PR tactics are all about using the right approach. Therefore, if you are new to running public relations campaigns or need further assistance to get started, we recommend that you consider hiring the services of a professional PR firm for good PR tactics that will earn positive results for your brand.