Companies that focus on creating strong public relations (PR) throughout every stage of their business are often the most successful. While there is no specific template for successful PR, there are tips you can implement to ensure you are on the right path. Here we’ll go through some of those PR tactics that business owners, creative agencies, and PR professionals should try.

1. Identify Your Target Audience

PR Tactics
Photo Credit: Shelagh Murphy | Pexels

An essential step in every PR strategy is taking the time to get to know your audience. Who are your customers? What are their needs? How can you reach them? Understanding your customers will help you know how to tailor your message to speak directly to them. For instance, if your primary target audience is young people, it’s best to craft messages that will appeal to their generation. Some basic information you should consider to understand your target audience includes the following.

  • Demography (i.e., age, gender)
  • Location
  • Education/Employment/Career/Income level.

2. Set Specific Goals

Another successful PR tactic is to have a goal in mind. Setting goals for your campaigns will help you stay focused. For example, do you want to increase brand awareness, introduce a product line, attract new customers, or manage a crisis? Highlight what you want to achieve with your campaign and set goals that are SMART (Specific, Measurable, Attainable, Realistic, and Timely). 

A great way to set goals is by reviewing your previous PR campaigns and considering what you would like to improve to get better results and/or what hit the mark so you can continue to implement going forward.

3. Create Great Content Marketing

PR Tactics
Photo Credit: Judit Peter | Pexels

Content is a huge part of every PR campaign, so you must focus on creating messaging that is not only relevant to your target customer but also engaging enough to catch their attention and keep it. Also, the best PR tactics involve storytelling, so ensure your brand message tells a unique and original story as well. Whether it’s a social media campaign, a news release, or a radio ad, you should find a way to incorporate storytelling to take your content to the next level. 

4. Have a Call-to-Action

One thing that the most successful PR campaigns have in common is a call to action (CTA). A CTA on your PR content will guide your audience to take specific action to help you achieve your goals. It’s such a simple PR tactic, but you’d be surprised how many campaigns fall short because the audience doesn’t know what to do next!

5. Choose The Right Platform

Once you have great content to catch your audience’s attention, ensure you disseminate your message through the platforms on which your customers spend their time. Digital advertising is one of the best media for PR messages at the moment because it tends to reach your audience faster. According to a study on internet usage, about 81% of Americans head to the internet at least once a day.

For this reason, any brand serious about successful PR tactics must take advantage of social media and online platforms. Set up social media accounts, maintain a strong presence, engage with your audience, and share valuable content with your customers. 

6. Partner With Influencers

PR Tactics
Photo Credit: Ivan Samkov | Pexels

Influencer marketing is currently one of the most effective PR tactics to grow customers and gain trust. A study shows that 51% of companies get better results through influencer marketing. Also, the majority of people are likely to trust recommendations that come from other people as opposed to the brand itself. So, seek out thought leaders, bloggers, and other influential personalities in your niche or with values that align with your brand. Establish a relationship with them and get them to endorse or promote your brand to the public. 

7. Measure The Results

Measuring the results of your campaigns is often overlooked when discussing PR tactics and strategies. However, it is a great tip to ensure successful PR. When you track engagements, analyze your campaigns, and measure your result, you can figure out what worked well and what to improve. You can then use the results to guide your future PR campaigns and efforts. 

Need Help Creating Successful PR Tactics for Your Brand?

Many brands are competing to get their customer’s attention, and the best way to make your company stand out is by working with experienced PR professionals. At RPR Firm, we have a team of PR professionals with the skills and experience to help you develop successful PR campaigns.  Our company has more than 11 years of experience helping brands improve their reputation and maximize their revenue through PR. 

Are you considering working with a full-service PR team, or do you want to chat with PR professionals for your campaign? Schedule a free consultation with us today.