While they may seem like two completely different aspects of the marketing spectrum, you can think of PR as the yin to SEO’s yang. It’s true! PR can help with your SEO and vice versa, but even better is the fact that while few brands fully understand the impact, even fewer know how to maximize it. Luckily with R tips, you’ll be one of them – giving your brand the advantage!
Why PR and SEO Work So Well Together
First and foremost, it’s because PR and SEO have similar goals, including brand awareness and controlling the narrative around a brand, product, or service. But while the tactics may be different – think keywords in SEO versus press releases in PR– they benefit each other.
For example, high-quality backlinks from credible media sources (or influencers) that write about your brand can give your website higher domain authority in the eyes of the ever-powerful Google. That means your website moves up higher in search results, driving more organic traffic and, ideally, more conversions.
Brand mentions as a result of your PR efforts can also help you rank higher for certain keywords in Google as well, particularly local brand mentions.
Yet another way PR and SEO can work together is to break down silos in your marketing. Often, the PR side and digital/SEO side of your team work separately, which often means their efforts aren’t entirely consistent with each other. The trouble is, maintaining a consistent brand message in this connected world of ours is absolutely crucial. By working together, you’ll have even greater and more impactful reach.
How PR and SEO Can Work Better Together
Now that you understand why PR and SEO work so well together, it’s time to learn how to maximize that impact. R tips include:
- Be smart about backlinks – Most of the time, press releases or other types of PR will include a link to the homepage of your website. While those types of backlinks are good; often backlinks to internal pages are even better because they are more focused and it’s within those pages that you dive into more of your expertise.
- Consider your content – This is for both PR and SEO. Content needs to be relevant and targeted. In doing so, you’re not only more likely to score those brand mentions, backlinks, and media impressions in general, you’ll also be seen as a more credible and trusted source by Google as well as your target audience.
- Build relationships – This has always been a crucial aspect of PR, but it should be for SEO too. With PR, you’re building relationships in the media and with influencers. For SEO, it could benefit your brand, product, or service to connect with bloggers or websites that are important in your industry by asking for links and/or mentions.
- Track and Improve – Historically, it’s been hard to track mentions – remember the days of press clippings? – ugh! But, with PR and SEO working together, you’re better able to track whether those backlinks and mentions are leading to more traffic and conversions. Then, using that data, you can continue to refine your approach.
For R experienced help with your PR and SEO, click HERE to schedule a FREE Discovery Call today!
