Both the marketing and public relations (PR) industries are constantly changing and evolving. The agencies and firms that are the most successful have to keep up with the constant influx of new information and practices. Those that don’t are often pushed to the wayside or phased out of the industry. That said, here are a few of the marketing and PR trends you should focus on when creating your campaigns in 2025.
AI Integration
Our first marketing and PR trend for 2025 is artificial intelligence (AI). This once-scary concept has turned into one of the most common buzzwords around. Yet AI, as we know it today, is still a polarizing tool. For some, it is nothing more than a nuisance, seemingly only needed by those who can’t create for themselves. For others, it is the holy grail, a time-saver, and a creativity sparker that seems sent from the heavens. In reality, AI is neither.
However, it is a tool that, to be used effectively, should be carefully monitored. In marketing and PR, AI is especially helpful in drafting outlines and brainstorming. The danger is when it’s assumed that once AI creates content, you’re done, and it’s ready to be signed, sealed and delivered. That’s not the case, as it’s actually pretty easy to distinguish AI from human writing. Not to mention there are plenty of tools to check how much of your content is AI-generated. So, to make sure you are providing quality original content, don’t rely on AI too heavily. Like it or not, AI is here to stay, and it can truly be helpful when used with caution.
Hyper-Personalized Messaging
While hyper-personalized messaging isn’t necessarily new marketing and PR trends, it’s still a focus in 2025. As more and more consumer time is spent online and with social media sifting through the barrage of constant marketing and PR messages, it’s essential to personalize your campaigns in order to break through the clutter.
Now, with the advancements in data analytics and even AI, it’s easier than ever to craft hyper-personalized campaigns targeted specifically for your audience. Consumers want to feel seen and heard. They want a connection, and by personalizing your messaging, your brand will truly resonate with them.
Live Video is Having a Moment
Our final marketing and PR trends is live video. Again, live video isn’t new, but it’s definitely having a moment in 2025 as there are now so many platforms that offer live stream options, from Facebook Live to X (previously Twitter) spaces to Instagram Live and more. As the live video options continue to grow, that momentum is extending to brands who are learning how they, too, can capitalize on this popularity.
Take TikTok for example. Many small business owners have taken to TikTok Lives to have live showcases of their products to help drive sales in their online shops. As the year progresses, we recommend brands start finding ways to implement live video into their campaigns if you haven’t already. And if you have, see where else you can implement live videos effectively, as we believe live video is not just a 2025 trend but a new staple for the industry.
For expert help with your marketing and PR campaigns in 2025, contact RPR today to schedule a discovery call.