People often think that marketing and public relations (PR) have a sort of frenemy relationship dynamic where they compete for the same goals. That is actually far from the case. Marketing and PR are like opposite sides of the same coin, with their own methods and strategies that are both designed to help brands succeed.
What Exactly is the Difference between Marketing and PR?
So, where is the distinction between marketing and PR? It all comes down to their respective goals and the strategies used to reach them. Take PR, for example. In PR, the goal is to shape consumer perception regarding the brand, build up their credibility and foster relationships within the community. We do this by reaching out and creating partnerships with influencers, event sponsorships, storytelling through media coverage and community engagement events.
This, of course, differs from marketing, as the goal is to create leads, improve ROI and ultimately help increase sales. This is done by utilizing SEO (Search Engine Optimization), crafting engaging social media campaigns, creating quality content that can be used on multiple platforms, and curating effective email marketing campaigns, to name just some of the types of marketing avenues commonly used. Each of these campaign strategies aims to place the brand in front of its target audience and convert them to customers.
Why Should You Focus On Both?
After learning the differences between marketing and PR, some people often think that they only need one or the other to take their brand to the next level. However, by just focusing on one rather than both collectively, you are missing out on an even greater potential. When you have an effective marketing and PR approach, the two work in tandem to craft a favorable public perception that holds credibility within the community while simultaneously promoting products or services that meet your target audience’s needs.
Additionally, the two working together can create a more cohesive brand image and give you more touchpoints with your target audience, i.e., more opportunities to earn their trust and convince them why your brand is a must-have over your competitors. If you want to take your brand to the next level, contact R experienced team for a discovery call today, and we’ll start strategizing your next integrated marketing and PR campaigns!